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Digital Marketing Glossary: The Ultimate List of All Digital Marketing Terms

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Digital Marketing can be an intimidating field to handle if you are a newbie. Sometimes, even seasoned Digital Marketing Professionals do not know all the Digital Marketing Terms, plus, new terms get added in Digital Marketing Glossary on a regular basis.

Therefore, I have put together this glossary of Digital Marketing Terms that you can refer back to anytime.

The glossary is created like a Digital Marketing Dictionary, so you can find A to Z of Digital Marketing in an alphabetical order.

Without any more ado, let us delve into this-

Digital Marketing Glossary of all Digital Marketing Terms

Digital Marketing Glossary of #

301 Redirect

Digital Marketing Glossary

301 Direct-Source-firebearstudio

A method that permanently redirects a visitor from one web page to another web page. if you own A.com and B.com and want to only one website A.com then you can 301 redirect all the traffic from B to A

302 Redirect

Digital Marketing Glossary

302 Redirect- Source-mageplaza

A method that temporarily redirects a visitor from one page to another web page. This one is predominantly used in temporary situations

404 Error

Digital Marketing Glossary

HTTP Error 404 – Source-ubergizmo

If a visitor goes to a web page that does not exist, then 404 Error message appears. According to Wikipedia-

The HTTP 404, 404 Not Found and 404 (pronounced “four oh four”) error message is a Hypertext Transfer Protocol (HTTP) standard response code, in computer network communications, to indicate that the client was able to communicate with a given server, but the server could not find what was requested.

Digital Marketing Glossary from A to E

Ad Extensions

Digital Marketing Glossary

Ad Extensions- PPC Hero

Additional information that Google Adwords ads incorporate related to reviews, pricing, address, callouts, Sitelinks, app downloads, and click-to-call are Ad Extensions

Applications

A program that is designed to run Ads on mobile devices, smartphones, and tablets. From Android to iPhone, you can run these applications on all kinds of smart devices

Ad Manager Account

Digital Marketing Glossary

Ad Manager-AdvertiseMint

Helps you run ads on the Facebook Ad Network. All kinds of Facebook Ads are run with the help of Facebook Ad Manager Account

Ad Network

Digital Marketing Glossary

Ad Network-Source-quora

A network of different digital channels and properties where Ads can be published, such as Search Ad Network and Display Ad Network of Google

AdWords (Google AdWords)

Digital Marketing Glossary

Google AdWords-source-Reliablesoft

A Google-owned program that places ads on Google Search Engines. PPC advertising considers AdWords its primary platform

Alt Text (or Alternative Text)

Digital Marketing Glossary

Alt Text- Source-Atterbie

An alternative text that is added to HTML code for images that lets vision impaired website visitors get details of an image. Alt text also lets search engines crawl the images and hence helps in SEO ranking.

Analytics

Digital Marketing Glossary

Analytics- Source- YouTube

Allows webmaster to collect the statistical data and information about the performance of a website or marketing campaign. As discussed in the image, web analytics helps marketers in deciding the effectiveness of marketing campaigns

Anchor Text

Digital Marketing Glossary

Anchor Text- Source-Ahrefs

The clickable words, which are used in a hyperlink, that act as a ranking signal to Google. It provides context about the destination site and play important role in SEO. The blue colored text in the image is Anchor Text

AdSense (Google AdSense)

Digital Marketing Glossary

Google AdSense-Source-Stacktips

A Google platform that lets website owners publish Google network ads on their website and earn money. Once AdSense is added on your site, you will earn from the relevant Ads that are published on your site

Algorithm

Digital Marketing Glossary

Algorithms-Source-Let’s Programming

Set of programmed rules that let computers, operating system, Search Engines, Social Platforms, etc. perform a specific task. Google uses its algorithms for deciding the ranking of websites

Algorithm Update

Digital Marketing Glossary

Algorithm Update-Source-SEO Open Book

Any change or adjustment made to a particular algorithm. Commonly it is used for Google algorithm updates, as Google makes different adjustments to its algorithms

Automation

Using computer programs to automate repetitive Digital Marketing Tasks via some of the Digital Marketing tools is called Automation

Average Position

Digital Marketing Glossary

Average Position-Source-Koozai

A Google AdWords metric that let advertisers understand where their ads are showing in Google’s SERPs on an average basis

Backlink

Digital Marketing Glossary

Backlink-Moz

Comes into play when one website hyperlinks to any other website via an HTML href code. If a website ‘A’ gets incoming backlinks from websites B and C then those backlinks are votes of trust for website A and act as an SEO ranking factor

Banner Ad

Digital Marketing Glossary

Banner Ads Example-BannersMall

A Digital Image Ad that is placed on various websites and networks. The most popular Banner Ad Network is channelized by Google

Bing

Digital Marketing Glossary

Bing Search Engine-Source-Brahma IT Solutions, Kochi

A web search engine that is owned by Microsoft. Bing lets users enjoy search services for web, image, video, and map search product

Bing Ads

Digital Marketing Glossary

Bing Ads-Microsoft

A pay-per-click advertising platform that allows advertisers to run Ads on both the Bing and Yahoo search engines in the same very manner as Ads run on Google

Black Hat

Digital Marketing Glossary

Black Hat SEO-Source-SlideShare

When an SEO or Digital Marketer uses tactics that are unethical via some spammy tactics to rank websites then it is called as Black Hat SEO or Digital Marketing practice

Blog

Digital Marketing Glossary

Blog- Source-Blogspot

Blog is a Web Page or a website that connects with users or target-audiences via fresh new content regularly to inform, attract, engage and convert visitors to that page or site

Bot

Digital Marketing Glossary

Bot automates the task that human does-Source-SlideShare

A computerized program that crawls or visits websites. Because of such activities, Bot is also known as a “crawler” or a “spider”. Bot is a Software that automates those tasks that usually human being does.

Bounce Rate

Digital Marketing Glossary

Bounce Rate-Source-Kissmetrics

When visitors to a website leave the site immediately without clicking or making any interaction then the percentage is Bounce Rate

Bread Crumbs

Digital Marketing Glossary

BreadCrumbs-Source- BigCommerce

A navigation link at the top of a webpage that tells the visitor about the page they are on a website e.g. Home > Services > Specific Service

Business Manager

Digital Marketing Glossary

Business Manager-Source-Data Driven Design

A Facebook platform that lets marketers manage several pages and ad accounts. This management is also done from one central location

Campaign

Different advertising messages that are used to promote a theme, product or service on different search and display network advertising platforms such as Google, Bing, Email, Social Media, or other platforms on the web

Canonical (rel=canonical)

Digital marketing glossary

Canonical-Source-VRM Intel

A piece of code that you add to the HTML head of a webpage, so Google can understand that a piece of content on that page is original or duplicate. It is very important to avoid duplicate content issues on a website

Click-Through-Rate

Digital Marketing Glossary

Click Through Rate- Source- Tillison Consulting

A metric that shows how often visitors click on an ad or a link after seeing it and you can calculate it by dividing the number of clicks on the ad with the number of impressions

Code

A language such as HTML, CSS, JS, and PHP that is used for building a website. Developers build a website by using Codes. Instructions that make up a computer program is referred as code.

Contact Form

Digital Marketing Glossary

Contact Form-Perishable Press

A section on a website that has some fields and visitors need to fill those fields to contact the website owner is Contact Form

Content

Digital Marketing Glossary

Content-Source-Slideshare

 

An online media that can be read, interacted, watched and shared. Commonly, written material is referred as Content but it can also include videos and images

Conversion Rate

Digital Marketing Glossary

Conversion Rate- Source-ImageX

The rate at which site visitors and campaign target complete the predefined goal is Conversion Rate and according to Digital Marketing Glossary PDF, by dividing the number of goal achievements by the total number of visitors, you can calculate conversion rates

CPA (Cost per Acquisition)

Image result for cost per acquisition formula

CPA-Copst per Acquisition-Source-The Online Advertising Guide

A metric in paid advertising that tells about the amount of money, which is spent on acquiring a new lead or a customer. You can calculate it by dividing the total spend by the number of conversions, for specific period of time

CPC (Cost per Click)

Digital Marketing Glossary

CPC-Copst per Click-Source-The Online Advertising Guide

The cost that an advertiser pays for a click on a Paid ad is CPC. Each keyword in AdWords has an estimated clikc cost that varies as per the bidding for that keyword proceeds

CPM

Digital Marketing Glossary

CPM-Cost per Thousand-Source-The Online Advertising Guide

It is “Cost per Thousand”, as in Roman numeral M represents 1,000. An advertiser pays CPM for getting 1,000 impressions on their ad

Crawler

Digital Marketing Glossary

Crawler-Source-SEOPressor Connect

Crawler scans websites to find new content and also for evaluating the quality of WebPages suggests Digital Marketing Glossary PDF

CRO (Conversion Rate Optimization)

Digital Marketing Glossary

Conversion Rate Formula-Source-iMARK INFOTECH

A Digital Marketing Component that is responsible for optimizing the conversion rate of web pages to achieve the goal of a campaign

CSS

Digital Marketing Glossary

CSS- Source-SlideShare

A document of code that updates the HTML of a website about its appearance. Full form of CSS is “Cascading Style Sheets”. CSS includes the rules for the presentation of HTML

CTA (Call to Action)

Digital Marketing Glossary

CTA- Call to Action Examples-Souce-business2community

Very common term of Digital Marketing Glossary that can be defined as an element on a web page that is used for  pushing visitors towards any specific action or conversion

CTR (Click through Rate)

Digital Marketing Glossary

CTR-Click Through Rate Formula-Source-Predikkta

The ratio that tells how many times an advertisement is clicked on, compared to how many times it is shown is Click Through Rate

Dashboard

Digital Marketing Glossary

What is Dashboard-Source-SEQUEL

A web page that includes and highlights aggregate data regarding the performance of a marketing campaign or website is Dashboard. It pulls information from different data sources and showcases them in easiest possible way

Digital Marketing

An umbrella term that incorporates all kinds of online marketing activities such as SEO, PPC, CRO, web design, blogging, content, and any other form of advertising on the web

Directory

Digital Marketing Glossary

Directory-Source-Quora

A website that is used for categorically listing of other websites that have similar themes for example chambers of commerce (a list of businesses in one geographic area) that can be beneficial for SEO

Display Ads

Digital Marketing Glossary

Display Ads-Krono iinc

Online Ads or advertisements on a display network that may include images, video, flash, and audio, which can be seen on blogs, news sites, social media and other places on the web

Display Network

Digital Marketing Glossary

Display Network & Search Network Difference-Source-iSpionage

A network of those sites and apps that show display ads on their web pages is Display Network. The Display Network of Google spans around 2 million websites

DNS

Digital Marketing Glossary

DNS-Source-Computer Hope

DNS is Domain Name System that gives IP address a name because for internet users, remembering letter and words in website URL is easier compared to remembering numeric characters of IP

Dofollow

Digital Marketing Glossary

Dofollow Links-By default all the hyperlinks are dofollow- source-Tips2Secure

A hyperlink that does not have a ‘nofollow’ piece of code added to it is Dofollow hyperlink and it passes SEO equity to the destination URL that “nofollow” never do

Duplicate Content

Digital Marketing Glossary

Duplicate Content Example-Source-Moz

Used for instances when portions of same text are found in two or more different places on the web. It causes ranking issues for all the websites that have same content

Ecommerce (or E-Commerce)

Stands for Electronic Commerce that defines those businesses, which are conducted online such as an online retailer who sells products and services direct to the consumer. E-Commerce classification includes B2B, B2G, B2C, C2C and C2B.

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Email Automation

Digital Marketing Glossary

Email Automation-Salesmanna

Computerized systems that use software and tools to automatically send emails based on defined triggers and do repetitive email marketing tasks

Email List

A collection of email addresses that Email Marketers can use for channelizing targeted email marketing campaigns to the audiences who email address is comprised under that Email list

Email Marketing

Digital Marketing Glossary

Email Marketing-Entrepreneurs Wanted Now

Use of email for generating leads and acquiring customers or for ensuring any other type of conversions is Email Marketing. Newsletters, Events, Marketing Offers and Announcements are different types of Email Marketing

Digital Marketing Glossary from F to J

Featured Snippet

Digital Marketing Glossary

Featured Snippets- Source-Performics

An information in the form of summary that Google pulls from a website and places directly into search results for showing quick answers to common and simple queries that searchers type in Search Bars. Google programmatically does this by using most relevant details from an a site that has good authority

Facebook Advertising

Digital Marketing Glossary

Facebook Advertising-WordStream

Marketing on Facebook with the help of Facebook Ads to reach the target audiences via Facebook’s ad network is known as Facebook Advertising. It includes paid ads on Facebook

Facebook Profile

Digital marketing glossary

Facebook Profile-KolayLink

A personal Facebook account created by a user by signing up on Facebook is Facebook Profile. Any normal FB profile of your friend, acquaintance or brand is Facebook Profile

Facebook Business Page

Digital Marketing Glossary

Facebook Business Page-Source-The Social Media Hat

A public webpage on Facebook, which is used to represent a brand, business or company and gives users an access to Facebook Ads Manager

Facebook Ads Manager

Digital Marketing Glossary

Facebook Ads Manager-source-Buffer Blog

A tool that is used for creating, channelizing and managing Facebook ads in the most automated and efficient manner is Facebook Ads Manager

Google

Digital Marketing Glossary

Google Search Engine

Company behind the initiation, channelization and management of search engine giant Google.com that controls around 80% of the search market

Google+

A Social Media platform of Google. It can also be used for business purposes with the help of Google My Business page that includes all the information about a business

Google Analytics

Digital Marketing Glossary

Google Analytics-Source-Cranberry

An Analytics platform created by Google, which is and used for analyzing nearly every aspect of a website’s performance

Google AdWords

Online advertising platform of Google that allows advertisers to reach customers via search and display networks. PPC Ads on Google run via Google AdWords

Google My Business

Digital Marketing Glossary

Google My Business- Source-Search Engine Land

Google’s platform that businesses can use to provide important business information like Name, address, phone number, website link, hours of operation, and reviews to appear in search results, location searches, map packs, and more

Google Hummingbird

Digital Marketing Glossary

Google Hummingbird-source-Think 360 Studio

A Google algorithm update that was intended to completely update the way Google interpreted the search queries of users. After this update, search results are directly related to the query typed in search bar

Google Maps

Digital Marketing Glossary

Google Maps-Source-Squiz Matrix Community

Google provides location and navigation services via Google Maps. With the help of this users can find any location with utmost ease

Google Panda

Digital Marketing Glossary

Google Panda-Source-SlideShare

A Google algorithm update that is used for analyzing the quality of a website’s on-page content and its exact interrelation to queries it was being displayed for

Google Penguin

Digital Marketing Glossary

Google Penguin-Source-SlideShare

A Google Algorithm update that focuses on analyzing the quality of links pointing to any particular site. It checks the overall quality of the Backlink profile of a site

Google Pigeon

Digital Marketing Glossary

Google Pigeon-Source-SlideShare

A Google Algorithm update that focuses on offering locally relevant results to searchers. This algorithm plays a significant role in success of local businesses

Google Search Console

Digital Marketing Glossary

Google Search Console-Source-HermesThemes

Earlier known as Webmaster Tools, Google Search Console that helps webmasters to measure the visibility of a site on search pages and indexability by Google crawler bots

GCLID

Digital Marketing Glossary

GCLID Example-Source-guaranteedppc

Full form is Google Click Identifier that is a small string of numbers and letters, which are used as a unique ID badge for visitors to a website

Gravity Forms

Digital marketing glossary

Gravity Forms-Source-Elegant Themes

A WordPress plugin that keeps track of all completed form submissions and adds a customizable contact form to a website

HARO

Digital Marketing Glossary

HARO Mails-Source-HubSpot Blog

A type of Emails, which are sent three times a day from Monday to Friday for gaining PR and link opportunities. The Full form is Help a Reporter Out

Hashtag

Digital Marketing Glossary

Hashtag-Source-Everyday Tweet

“#” is Hashtag and it is used in social media as a way for tagging content so that users can find them easily. When you add Hashtag to a post, it will let users find that post when they search for the same topic

Header

Digital Marketing Glossary

Header-Source-Help Desk Geek

The top portion of a webpage that includes the logo and menu or an HTML section in the code of website that comprises the information about the site

Header Code

Digital Marketing Glossary

Header Code-Source-WEBNOO

Certain code is placed in header section to find things like Schema Markup, Adwords Code, Analytics Code, and other tools

Header Tags (h1, h2, h3, etc)

Used for categorizing different text headings in a web page. They are used for titles and major topics of a Web Page and play important role in SEO. H1-Page Title, H2- Secondary Title, H3-Sub-header Title, H4-another Sub Header, H5-Sub-header, H6- Sub-Header

Heatmap

Digital Marketing Glossary

Heatmap-source-Impossible Marketing

Showcases how users interact with your site graphically. Heat mapping tools are used for tracking where users click on a page, their scrolling behavior, and other related details

HTML

Digital Marketing Glossary

HTML- Source-Phptpoint

Set of codes that let web browsers know how to display a webpage. Full form is Hyper Text Markup Language. It includes starting and ending elements for most of the markups

HTTP

Digital Marketing Glossary

HTTP-Source-The Geek Daily

A Protocol used by WWW (World Wide Web) for defining how data is formatted and transmitted on the web. It also guides web browsers and web servers about the actions that they should take for responding to a command. Full form is Hyper Text Transfer Protocol

HTTPS

Digital Marketing Glossary

HTTPS-Source-SSL2Buy

Full form is Hypertext Transfer Protocol Secure and it is a secured version of HTTP that means its functioning is similar to HTTP but with better security

Hreflang Tag

Digital Marketing Glossary

Hreflang Tags- Source-Moz

A code in the HTML of a website that lets search engines know about the spoken language used by a web. It is very useful for websites that have versions in multiple languages

Hyperlink

An HTML code that is used for creating a link from one webpage to another web page. When you click on it, you will be directed to the destined location

Iframe

Digital Marketing Glossary

Iframe-Source-WordPress

An HTML document that you find inside of another HTML document on a website that is used for embedding content from one source onto another

Impression

Digital Marketing Glossary

Impression-Source-OnlyOnlineMarketing.com

Number of times an Ad is shown is called Impression. This is one of the most popular terms of Pay per Click Advertising system

Inbound Marketing

Digital Marketing Glossary

Inbound Marketing-Source-SendPulse

Activities and strategies used for attracting potential users or customers to a website by educating and building trust about your services, product and/or brand and to have a good web presence

Index

Digital Marketing Glossary

Indexing-Source-cognitiveSEO

 

Refers to all of the web pages that Google has crawled and stored so that they can be shown to Google searchers. The act of Google copying a web page into its system is Indexing

IP Address

Digital Marketing Glossary

IP Address- Source-SlideShare

An IP (Internet Protocol) address that uniquely identifies a device that use internet for communicating over a network. Static and Dynamic are two types of IP Addresses

Java

A programming language used to create applications that can run on different Digital device. You can use Java on its own while can use JavaScript only in web browsers

JavaScript (JS)

Digital Marketing Glossary

JavaScript-Source-SlideShare

A scripting language that is used on web browsers for providing interactive elements to web pages which are difficult accomplish with just HTML or CSS

Digital Marketing Glossary from K to N

Keyword

Digital Marketing Glossary

Keyword- Source-CAVSI

A phrase or word that indicates about the major theme of any web content and it can be understood as the queries or phrases that searchers type in Search Engines to get the desired search results

Keyword Density

Digital Marketing Glossary

keyword Density-Source-with SEO

Percentage of how often a particular keyword is used in webpage content is called as Keyword density. Having the recommended keyword density is an important SEO ranking factor

Keyword Stuffing

Digital Marketing Glossary

Keyword Stuffing Example-Source-SO Web Designs

Superfluous and excessive use of particular keywords in content for manipulating search engines is called as Keyword Stuffing

Landing Page

Digital Marketing Glossary

Landing Page-Digital Publishing 101

The destination webpage on which a user will land after clicking on a link is landing page. These pages play significant role in lead generation

LSI (Latent Semantic Indexing)

Digital Marketing Glossary

Latent Semantic Indexing-Source-seosolutionsindia

A Search Engine Indexing method that is used for creating relationship between words and phrases that helps in forming a better understanding of the subject matter of a text that aids search engines give results to queries with better precision

Lead

Digital marketing glossary

Leads in Digital Marketing Sales Funnel-Source-Amber Creative

A potential customer in the sales funnel that can be converted into a buyer is a lead. Digital Marketing uses different techniques to generate leads and ensure conversions of those leads

Link

A string of hypertext transfer protocol structured text that connects web pages on the internet. External links deal with web pages on other sites while internal links deal with pages on the same site

LinkedIn

A social networking platform that connects professionals, businesses and influencers in different industries. Advertising platform of LinkedIn is LInkedIn Advertising

Long Tail Keyword

Those keywords that are longer in length and match a search query with hyper-specification is known as pong tail keywords. These keywords enjoy higher search intent

Meta Tags

Digital Marketing Glossary

Meta Tags-Source-InMotion Hosting

HTML snippets that are added to a webpage’s code, which a Search engine will use for deciding what information from a webpage, should be displayed in their search results

Meta Description

Digital marketing glossary

Meta Description-Source-WordStream

A Meta Tag that gives the information of a Page in 160 Characters. It is one of the important SEO practices because it appears in Search Engine Results. A Meta tag that gives information about the specific keywords significant for a page is Meta Keyword

NAP 

Digital Marketing Glossary

NAP-Source-Pinterest

An acronym that should be used in local citations. NAP includes Name, Address and Phone Number and its immaculate use is important for effective SEO

Nofollow

Digital Marketing Glossary

Nofollow-Source-WordStream

An HTML link attribute that updates Search Engines and Web Crawlers that the link to the destination web page should not given any SEO benefits to the recipient

Digital Marketing Glossary from O to R

Organic

Digital Marketing Glossary

Organic SEO-Source-Local Web Promotions

The natural and non-paid way of gaining traffic or source of traffic is known as Organic methodology. It is one of the most important factors of successful SEO

PPC / Pay-Per-Click

Digital Marketing Glossary

PPC-Source-cremarketinggroup

An online Paid-advertising model in which advertisers pay for their ad when it is clicked. It is similar to CPC which I discussed above

Position

The ranking in search results that a site gets for a particular query is called as Position. The functioning of Search Marketing is based upon the position that a site or page gets in SERPs

Penalty

Digital Marketing Glossary

Penalty Example-Source-hundredrubys

When a webmaster beaks Google’s guidelines then Google issues an infraction which is called a Penalty. You need to fix the issues because of which penalty is issued, only then Penalty will be lifted

Quality Score

Digital Marketing Glossary

Quality Score-SeoEaze

The rating of Google AdWords Ad that tells about the relevance and quality of Ads in Pay per Click Advertising campaigns is called as Quality Score

Query

Digital Marketing Glossary

Query Example-Source-Jungle.Marketing

The phrase, term or word that a searcher types in search bars of search engines like Google, Bing, and Yahoo is called Query. Search engines show results for Queries

Rankings

Digital Marketing Glossary

Ranking- Source-Analyst Consult

A general term that tells about the position of a site in search engine results is called as Ranking and the whole business of Search Engine Marketing revolves around the ranking that a page get in SERPS

Reciprocal Link

Digital Marketing Glossary

Reciprocal Link-Source-Bestseoservices.com

When two websites link to each other to optimize ranking of both then such link is called as Reciprocal Link. The purpose behind this is increasing ranking of both the sites

Redirect

Digital Marketing Glossary

Redirect Examples-Source-WebLiquids

Process via which a web browser takes a user from one page to another for which user does not give any input is called as Redirect

Remarketing

Digital Marketing Glossary

Remarketing-source-Internet Marketing Team

A type of paid ad that lets advertisers show ads to customers who earlier visited their site but did not perform any desired action

Responsive Web Design

Digital Marketing Glossary

Responsive Web Design-Source-Visualistan

A website design that lets all of the content of a site get shown to users accurately regardless of screen size or device. Responsive Web Designs respond to their environment.

Robots.txt

Digital Marketing Glossary

Robots.txt file simply tells the search engine crawlers the places they are not allowed to index on your site- Source-elliance

A text file that gets stored on the server of a website and incorporates rules for indexing robots that will “crawl” that site

RSS

Digital Marketing Glossary

RSS-Source-Better Business Blogging

Full form is Really Simple Syndication and it helps you keep track of updates to multiple websites (news sites, blogs, and more) in one place

Digital Marketing Glossary from S to Y

Schema Markup

Digital Marketing Glossary

Schema Markup-Source-CRBtech

A code that is added to the HTML of a website for providing search engines important information related to a business, place, person, product, or thing

Search Network

Digital marketing glossary

Search Network-Source-AdLeg

A group of websites on which Ads can appear e.g. Search Network of Google can be a group of Google & non-Google websites that collaborate with Google for displaying different kinds of text ads

Search Engine

A program that goes through an index of information and provides results to the user based on user’s search. Google is the most common search engine

SEM (Search Engine Marketing)

Digital Marketing Glossary

Search Engine People

Marketing on Search Engines via Paid and Un-Paid marketing channels such as PPC and SEO. Search engine advertising includes PPC, PPI, and PPA while Search Engine Optimization includes On-Site and Off-Site optimization.

SEO (Search Engine Optimization)

Digital Marketing Glossary

SEO-Source-DIGIMASOL

The process of optimizing online presence of a site, business, blog or brand via un-paid means to boost search ranking and increase traffics organically. SERPs are known as Search Engine Results Pages

Sitelink

Digital Marketing Glossary

Sitelink-Source-Results Repeat

The ad extension in Google Adwords that will appear below the main Ad copy that further links to particular page on the website such as Contact Us or About Us, etc.

Sitemap

Digital Marketing Glossary

Sitemap-Source-CC Marketing Online

 

An XML file or page on a website that is used for listing all of the pages and posts so that Search Engines can see them is known as Sitemap.

Slug

Digital Marketing Glossary

Slug-Source-Michelle Pescosolido

The portion of URL that comes after .com is called as Slug and it also play very significant role in optimizing search ranking of page. In ‘www.domain.com/contact-us’, Contact Us is slug

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Spam

Different types of nefarious activities in digital marketing that are cunningly used to help a website rank better. Spam is also used for harming competitors

Spider

Digital Marketing Glossary

Spider-Source-Quora

An automated program that will visit or crawl your site and it is also known as a “crawler” or a “bot” is known as Spider

Tag

Digital Marketing Glossary

Tags

An identifying marker in WordPress, which is used for classifying different posts as per the keywords and topic is known as Tag. An HTML element that is used for describing the specific topic related to a web page is called as Title Tag

Tracking Code

Digital marketing glossary

Tracking Code- Source-Clicky

A script that is placed in Thank You Page, Header or Footer of a website to pass the information to software tools to help them gather data

Twitter Advertising

Digital Marketing Glossary

Twitter Advertising-Source

Allows advertisers to use Twitter Ads for promoting a tweet or business on Twitter users’ feeds. Twitter Advertising is one of the very important pats of Social Media Advertising

URL

Digital Marketing Glossary

URL- Source-nairaland

 

Uniform Resource Locator that refers to what specific web page a browser is viewing. it is also known as the address of a Web Page

UI & UX

Digital Marketing Glossary

An area where a user interacts via a Digital Device and its full form is User Interface. UX is User Experience that tells how a user will interact with a site or App

Visits

Digital Marketing Glossary

Visits-Source-Red Bridge Internet

Tells about the traffic sources that visit a site. A metric that quantifies a user of a website who visits a site for a particular period of time is called Visitors

Web 2.0

Another form of World Wide Web that is developed for the shift from static web pages to dynamic content along with social media and user-generated content

Webinar

Digital Marketing Glossary

Webinar-Source-YouTube

A seminar on the web is called as Webinar. It is used for  training, informing, or selling to an audience of viewers who has signed up to view the video webinar

White Hat

Digital Marketing Glossary

White Hat SEO-Source-Javatpoint

Ethical digital marketing practices are known as White Hat practice and White Hat Marketers do not participate in work that could be viewed as unethical, illegal, or as spam

XML

Extensible Markup Language used for categorizing various data for computers and humans to use. It allows customizable tags to mark up those information which otherwise difficult to comprehend by computers

XML Sitemap

Digital Marketing Glossary

XML Sitemap-Hallam Internet

Document in XML format that is used for categorizing all relevant pages, files, posts, etc. of a website. It is designed to help search engine crawler bots find all of the pages of a given website quite easily

Yelp

Digital Marketing Glossary

Yelp-Source-Impact Social Media

A social review platform and search engine that lets users leave reviews for different businesses. It also offers an advertising program

YouTube

A video sharing website that is a second most used search engine in the world. Google bought it in 2006 and now, it is part of ad network of Google

YouTube advertising

Digital marketing glossary

YouTube Advertising-Source-DigitalMarketer

 

YouTube offers 6 different types of advertising- Display ads, Overlay ads, Skippable video, non-Skippable video ads, Sponsored Cards and Bumper ads. YouTube Ads can also be created and run via Google Adwords platform

Yahoo! 

Search Engine owned by Yahoo and owned by Bing. Yahoo and Bing ads are comprised under Yahoo Advertising and both are run via Bing Ads platform

In Conclusion…

On a concluding note, I hope this overstated Digital Marketing Glossary would have helped you get an idea about different Digital Marketing Terms, their basic use and their significance in running a Digital Marketing Campaigns.

Knowing all the terms well might be a good thing when it comes to information and awareness, but to build practical skills and to make use of the enormous opportunities that Online Marketing offers, enrolling in a Digital Marketing Training would be ideal.

What are the terms that you think I missed in this Digital Marketing Glossary? –Share them in the comments.

Engineer by Education, Marketing Influencer by Profession, and Creative Writer by Passion- Shivendra is involved in Branding, Advertising & Consulting in the domain of Digital Marketing over the years. He relies upon his Digital Marketing learnings and uses the creative DNA for composing blogs that have the applied zeal to engage, entertain and inspire the readers- to Connect- Convince- Convert their target audiences via different digital media channels.

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