On-Page SEO – A Definitive Guide

7 Min Read. |

On-site SEO, also known as on-page SEO, is getting the web pages in search engines optimized for the users as well as search engines.

When On-site SEO is optimized, title tags, internal links, content, and URL optimization are part. 

Google organic search is responsible for 59.2% of the world’s web traffic.

-And On-Page SEO plays a crucial role in optimizing webpages to rank good in organic searches. This post will take you deep into the world of On-Site SEO and explain different factors associated with this. Let us start with keywords-

Keywords of On-Page SEO 

The algorithm of keywords used and needed a couple of years back is pretty much the same in today’s on-page SEO scenario. 

Even Google wants the site with proper keywords. With that, Google also backs up the data of the same. 

You’ll find the first keyword in the title tag with accurate matches almost every time in any search you do.

But ranking the content isn’t all about keywords anymore. Optimizing the search intent, user experience, click-through-rate, page loading speed, bounce rate, and dwell time is also expected if you want your on-page SEO content to have a high rank. 

Why is ‘keyword’ important?

The pages delivered to you for your attempted search are those that search engines emphasize more than others, for some good reason, though! 

Here, entering proper keywords in proper positions does exactly what you need. 

Optimizing the keyword for SEO

There are several on-page SEO techniques out there, out of which keyword optimization is of great help. 

The first tip has been around for a long time, i.e., maintaining the target keyword within the 100 words. This one is simple. It will only need the writer to use keywords once in 100 – 150 words. 

Also, put your first keyword within the 100 words. More precisely, in the first sentence itself. By doing so, Google is made aware of what your content is about. 

Remember to exhibit the article niche in the H1 tag as well. It is one of the most effective on-page SEO factors that lets google know about the page’s structure. 

If you use certain blog platforms such as WordPress, you are sorted since the H1 tag gets automatically included. But when this is not the case, do check out the code of the site and find out whether or not the title with the keyword is entitled to an H1. 

About the following subheadings, add the H2 tags. Also, put a keyword in at least one of the subheadings. 

How to create SEO-friendly URLs?

Shortening the URLs while including a keyword is indeed one of the most working on-page SEO techniques that professional writers use.

However, let not the URL constitute the keyword alone. But with the keyword, do add an extra word or two in the URL. 

Optimizing the Title and Description Tags

The title does a lot of enchantment for the web page ranking. 

Optimizing the title and description tags are other on-page SEO techniques where effectiveness is found at the peak. 

The article’s description is a simple description that does nothing like a ‘description’ for Google. Technically, Google doesn’t read your description to know what your content is referring to. Rather, the users who are searching in the search engine read it to determine whether the article should be checked or not. 

Many on-page SEO factors google or searchers rely upon, and title and description tags are included. 

The title conveys a brief idea of what the page and content are of. 

It is also reported how keywords positioned near the title tag happen to get better importance by the ones that are somehow a bit away from the title tag. 

Writing SEO Content

If you are now familiar with on-page SEO factors, start writing one that is bound to hold the first rank. Make a great attempt with keywords, but include other qualities as well. 

Prepare unique content, first thing. 

Be sure your article isn’t a ‘play-back’ version. You should always strive to bring up something new, something fresh! 

A new idea is what it means. Ideas can be anything- advice, strategy, new research points, etc. 

For on-page SEO content, unique new content alone isn’t likely to reflect a good result. 

The content you make has to be rich in information, reliable and valuable ones. Wanting to stand out will need your extra effort and energy. Moreover, thousands of articles every minute makes it more difficult to abide.

But once you are in that high on-page SEO position, you’ll find yourself in a cheerful tone ever. 

How can you make the SEO content more valuable?

Your SEO content will automatically be valued once you have included the slightest details with images and snapshots. 

You should always keep in mind while writing is the crisp of the content and wondering if it is engaging. 

Your own discovered strategies that work and its how-to steps that are easy to understand, along with examples, are the finest on-page SEO techniques you will find to get highly valuable SEO content. 

More than half of the content you read online with their tips and tricks are put out by writers who haven’t gone through the situation. 

In contrast, the writers who have passed the situation can be safely determined as experienced. This adds to the conclusion that experienced writers tend to give out better valuable content. 

Other than the above-mentioned on-page SEO factors, remember that you have to be extra cautioned about what you are putting out since you don’t want your page to end up on the 2nd or following pages. 

Why is CTR important?

While trying for a good SEO page, do not miss out on the CTR or click-through rate. It is an integral portion of effective SEO blogging for two on-page SEO factors mainly. 

Firstly, CTR is considered the Google ranking component, and secondly, CTR brings good traffic to the site. 

On-Page UX Signals

Google does take interaction with the content you give out. If you have looked closely at instructions given out by Google itself, you already know how Google uses the aggregated and anonymized interaction data. This gives out the information on whether the search result applies to the query. 

For your content of the on-page SEO blog to have the Google searches on the page, pay attention to the UX signals.

When someone enters a page in search of answers for their queries raised, they probably want their answer and nothing more. So to keep this user’s mess away, you have to keep images away above the fold. 

It is not like images are dull. They are interesting and work just fine. However, an image that leads the actual content far down tends to exhibit a bad impression on the users. 

For great UX Signals, browsing satisfaction and a smooth commenting section are two on-page SEO factors that prove highly productive. 

Few tips for On-Page SEO 

Usage of original images is the top recommendation. In cases you have been nurturing your page with stock images, drop it right away. 

Writers who initiate with original images instead of stock images for their page potentially have better scores in comparison. 

The second tip you can follow is the idea of internal linking. Many smaller pages link their pages to the higher pages for a boost. 

LSI keyword is the third way to grow your on-page SEO blogs. These are what google would use to evaluate the relevancy of your page. Especially for the short content, you need to pay serious attention to LSI keywords. On the long ones, having the LSI keyword somewhere around comes normally. 

To find out whether your blogs have the LSI keyword, google your keyword, find the ”searches related to..” and eye on anything related to your post. 

The loading speed of a page gives a bonus to the SEO ranking. This information is given by Google that asserts the loading speed as the SEO ranking signal. Today the Page Speed has become one of the most important on-page SEO factors that determine a page’s success. 

For a better loading speed, shift to a better and faster host. Doing so shall be enough for the improved speed. 

But for some more good results, eliminate the third-party scripts. The more they are absent, the better it is for the loading speed. 

Third-party scripts reduce the total size of the page and also unfavourably affect the page load times. 

With many on-page SEO techniques, the tips mentioned above will help you out with the on-page SEO page you’ve been dreaming of. 

Conditions that influence fully loaded on mobile and PC

Image optimization: Put out each image from your page with a filename. 

Alt-text: Google will recognize the image through Alt text. 

Better is when you optimize at least one image with the keyword, using the filename consisting of the target keyword. 

Images in any on-page SEO delivers a bonus point of hinting about the niche you are putting on the blog. This eventually helps you with a higher rank.

Summing Up!

On the concluding note, we hope you would have understood what on-page SEO is and how it plays a key role in optimizing the online presence of websites in SERPs.

In case you want to learn SEO more comprehensively, and become a certified SEO expert, enrol in the most updated SEO course now.

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