In today’s time, when Social Media is ubiquitous, an effective presence on Social Networks can quickly become highly productive.
Businesses can easily multifold their returns via Social Channels, from advertising to lead generation to conversions. In the same very manner, candidates can impress hiring managers and get the best-suited jobs.
As per Careerbuilder.com, around 70% of employers check social media to analyze if a candidate conducts himself or herself professionally well on Social Networks- And that is why paying proper heed to the Social Media Dos and Donts is very important to productively use these highly fruitful platforms.
Achieving success via Social Networks is directly proportional to the right implications of do’s and don’ts of Social Media Etiquettes.
When it comes to do’s and don’ts in social media, it is essential to understand how these tips will work to optimize your social presence positively.
Do you wish to become a Digital Marketing Influencer?
To meet that goal, here are 30 Social Media’s do’s and Don’ts that will help you skip out on those pitfalls that may impede your growth, so let us dig deep into those-
To meet that goal, in this article, we have listed 30 Social Media dos and Donts that will help you skip out on those pitfalls that may hinder your social media growth.
How Social Media affects your Brand
Table of Contents
- How Social Media affects your Brand
- Learn Social media etiquettes- 30 Social Media Dos and Donts
- A) 15 Social Media Do’s
- 1. Do have Complete and Active Social Profiles
- 2. Be Consistent with your Business Profiles
- 3. Be Unique and Engaging with your Sharing
- 4. Do Make Relationships
- 5. Do Prioritize Your Networks
- 6. Regularly Interact with Your Audience
- 7. Do Entertain and Inform your Audience
- 8. Use the Right Content on Right Network
- 9. Be Visually Appealing
- 10. Maintain an Identity across all Networks
- 11. Be Generous, Give Credit and Think before Tagging
- 12. Try New Ideas, Have Fun, and Be Selective
- 13. Always possess Good Behavior
- 14. Do Practice Organic Promotion & Spread Positivity
- 15. Create a Group of Like-Minded People and try for F-2-F Interaction
- B) 15 Social Media Don’ts
- 1. Don’t Project yourself as Needy
- 2. Don’t ever go for Spamming
- 3. Don’t Over-share your Content
- 4. Don’t use Poor Grammar and Spelling
- 5. DON’T CREATE POSTS IN ALL CAPS
- 6. Don’t excessively use Hashtags
- 7. Don’t Share the Same Message Repeatedly
- 8. Don’t excessively depend upon Auto DMs
- 9. Don’t Automate the Same Content across all Networks
- 10. Don’t go for the Number of Followers
- 11. Don’t ever be Fake
- 12. Don’t share Sadness
- 13. Don’t believe Everything you Read
- 14. Don’t dedicate all your time to Social Networks
- 15. Don’t Project yourself as a know-it-all
- Time to Wrap Up!
Social media platforms like Facebook, Twitter, and Instagram are essential in creating brand awareness and relationships with potential and current customers.
These social channels allow businesses and individuals to publish and share content.
However, social media etiquette can greatly impact the success of any content sharing.
Developing a social media marketing plan following these social media do’s, and don’ts can help ensure that the time and effort you put into your social media strategy is well worth it.
Sometimes, negative press can spread like fire on social media platforms.
So it is important for businesses to understand how to handle a potential crisis with care.
Learn Social media etiquettes- 30 Social Media Dos and Donts
A) 15 Social Media Do’s
1. Do have Complete and Active Social Profiles
- Most Social Media Do’s and Don’ts Guides suggest everyone does have complete and active Social profiles on those networks that are best fit for their businesses, as this ensures the needed engagement.
- Partially completed profiles are not considered credible. It is advisable to choose a name or handle that quickly describes you.
- It is essential to thoughtfully fill out all the profile information. Using logos and providing an impactful portrait of your personality will ensure better credibility and result-driven recognition
2. Be Consistent with your Business Profiles
- When you create a Social profile to ensure some conversion, being consistent with the types of content you share is one thing that Social Media Do’s and Don’ts Guides always suggest
- If you run a business page and share your incident that is irrelevant to your business, then that would make your page insignificant in front of your target audiences
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3. Be Unique and Engaging with your Sharing
- Your branding is directly proportional to the content you share, and that is why it is essential to ensure a representation of you and your business that translates your uniqueness and expertise in the most convincing way possible
- You should be proud of who you are and what your business talks about, as this adds credibility to your brand voice and creates a ground for healthy discussion on the related Social Channels
4. Do Make Relationships
- When it comes to Social Media Do’s and Don’ts, one of the most important Social Media etiquettes to nurture existing relationships and simultaneously build new ones as well
- Knowing how often you should engage with your target audiences is very important to make an effective relationship. Using Social Media tools that automate updates to clients’ social media accounts would be very helpful in this
5. Do Prioritize Your Networks
- Trying every available or new social network is strictly ruled out by Social Media Dos and Donts Guide. You should focus on those networks that are best fit for your business and target audiences accordingly
- LinkedIn is beneficial and considered as best for B2B businesses, while Facebook, Twitter, and Instagram, etc., also help in ensuring B2C and B2B marketing depending upon your target base
6. Regularly Interact with Your Audience
- Regular interaction via helpful content is valuable, plus regular interaction with your followers is always fruitful. If you see a question or comment that you can respond to, you should send the person a friendly reply
- You can ask your connections and friends for recommendations. Making connections online as you do in your regular life is very important to ensure success via social media marketing.
- Here’s an example of a tweet to Coca-Cola that is responded to by the company
7. Do Entertain and Inform your Audience
- Your Social Media posts should be more directed towards entertaining and informing your audience than selling the product and service
- Social Media Do’s and Don’ts Guides suggest an 80/20 rule in which 80 percent of the content of your post should be informative and entertaining, and only 20% of it should be salesy
8. Use the Right Content on Right Network
- Each type of social media network has its specific kinds of audiences, and comprehending this and creating content as per the particular Social network is very important
- Twitter deals with rapid-fire conversations, LinkedIn best channelizes business conversation, and Facebook ensures better casual community engagement
9. Be Visually Appealing
- Photos and videos are known for ensuring better engagement. Tweets with images earn 18% more clicks, 89% more likes and 150 percent more retweets
- In case your business relies heavily on visuals, then offering visual engagement on social media platforms is considered highly beneficial
10. Maintain an Identity across all Networks
- Having a brand identity across all social networks is very important that you need to pay heed to when sharing content on different networks.
- You should establish a clear vision of your brand and then translate the same via different posts on all the networks. You can opt for the same profile picture, color scheme, or business name to make your business easily recognizable.
11. Be Generous, Give Credit and Think before Tagging
- Attributing authors while using their pieces is a critical practice that boosts your credibility. This can also help you make new connections as well
- Tagging should be done only if you are allowed to tag those people, and that is why you should try to ask permission before you do it. Unwanted tagging can negatively impact your brand image and cost you some friends and followers
12. Try New Ideas, Have Fun, and Be Selective
- Using new ideas and being creative not only help you have fun but also aid you in making your posts engaging and viral. You should opt for different types of content and try to keep your messages conversational
- When making connections and friends, it is advisable to be selective and should not connect or accept to every request that comes your way
13. Always possess Good Behavior
- Possessing good behavior and not being offensive or aggressive in your approach is very important to have a productive fan base on your Social networks
- Incorporating good online behavior makes your business available to audiences of all age groups
14. Do Practice Organic Promotion & Spread Positivity
- Using social media is one of the most profitable ways to promote, but using it right is a must. When you create an account for business, it is always advisable to create a new personal account, as this will help you grow traffic organically
- Praising and saying encouraging things about any post you liked are useful in spreading positivity. Share those things that inspire people and bring smiles to their face
15. Create a Group of Like-Minded People and try for F-2-F Interaction
- For some kinds of businesses, occasional online interaction is considered good enough, but for some of others, Social media should be the first point of contact
- You should utilize your social connections for scheduling group outings and other possible face-to-face interactions, as this helps in making relationships stronger and more productive
B) 15 Social Media Don’ts
1. Don’t Project yourself as Needy
- You should never ask your followers to ‘please retweet’ or beg your Facebook friends continuously to ‘like’ your page
- Social Media Do’s and Don’ts Guides suggest being creative and share-worthy to accomplish those tasks. This will help you earn your Facebook followers.
2. Don’t ever go for Spamming
- Don’t ever forcefully attempt to target those audiences (who are not there for your kind of business) just for the sake of increasing the number of followers
- Joining groups and posting the same promotional messages in all of them and then leaving those groups are considered as Don’ts by all of the Social Media Do’s and Don’ts guides
- Going for the correct frequency when sharing the post on social networks is very important, as oversharing of content sometimes increases the unfollowing and unsubscribes
- Going with 6 to 7 tweets daily on Twitter and aiming for 1 to 2 posts with Facebook is considered good. However, if your business deals with frequent updates, then scheduling content-sharing accordingly would be a prudent social media practice
4. Don’t use Poor Grammar and Spelling
- Making grammar mistakes and spelling errors reduces your credibility
- To avoid such mistakes, it is advisable to create your social media updates in a document or spreadsheet and proofread them before posting them on Social Networks
- Content marketing tools like Grammarly can help you with this.
5. DON’T CREATE POSTS IN ALL CAPS
- Posting in CAPS is highly avoidable, suggests Social Media Do’s and Don’ts Guides, as it sometimes seems offensive
- Using CAPS in the post not only becomes visually abrupt but also showcases that you are not happy about something
- Do not use #hashtags with every word of a sentence. Excessive use of #Hashtags is also one of the most irritating Social Media practices that you ought to avoid
- Using appropriate hashtags connects your post to other related posts on that topic, and it should be used for this purpose only, and not for letting your post look fancy with that hashtag
- Sharing the same message again and again is lazy and in poor taste. That negatively impacts your Social Media Presence
- Guides of Social Media Do’s and Don’ts suggest creativity while using previous content. Twitter is an exception that can handle a few repeats because the bulk amount of Tweets is there
8. Don’t excessively depend upon Auto DMs
- Excessive dependence on Auto DMs, i.e., Direct Messages, is not a prudent practice
- You should never send every new follower an Automate DM, but using it for a one-on-one conversation with a follower, is considered the best option
9. Don’t Automate the Same Content across all Networks
- Using tools to automate marketing is useful but using the same content across all your social channels via Automated tools is not advisable at all
- The voice of the message should match the network, and that is why Social Media Do’s and Don’ts Guides suggest using an original message for each Social Network
10. Don’t go for the Number of Followers
- We all know that going for quality is way better than quantity, and the same applies to Social Media Marketing
- It would help if you never let yourself get caught up in the numbers game, as in the process of having more followers, you may add up spam accounts
11. Don’t ever be Fake
- You should never use Social media as a smoke screen to hide behind, as it can never be fruitful
- It will also be quite exhausting to keep up with your fake appearances
- Depressing or sad posts would not help you appreciate any fruitful conversions
- Sharing posts that empower, inspire, inform and entertain audiences is something that you should practice
13. Don’t believe Everything you Read
- When you are on Social Media, you mustn’t believe whatever you read
- For stamping your approval on any content, you should always cross-check the authenticity of the source of a particular information
14. Don’t dedicate all your time to Social Networks
- Hopping on Social Channels for a few minutes is good, and it will for sure be productive but scrolling for an hour without doing anything productive is nothing but a waste of time
- You should invest your time in other essential tasks as well that can help you develop productive relationships
15. Don’t Project yourself as a know-it-all
- Projecting yourself as Know-all sometimes turns into arrogance that impedes your optimistic projection
- Being a know-it-all in your comments, posts and messages is a strict no according to most of the Social Media Do’s and Don’ts Guides
Time to Wrap Up!
On a concluding note, I hope you would have understood the importance of different dos and don’ts of Social Media Etiquettes. Incorporating social media practices into your Social media marketing and management will help you boost your online presence in the most productive way possible.
Enrolling in the Social Media Marketing Course will guide you to understand the peculiarities of different social networks and utilize them to your advantage.
What else would you like to suggest as do’s and don’ts in Social Media? – Share your thoughts in the comments.
The 10 rules for social media marketing are as follows-
- Create content for your specific target audience
- Separate your business and personal accounts
- Avoid any offensive content
- Plan and schedule your posts in advance
- Respond to comments, especially negative ones timely
- Use hashtags sparingly
- Don’t oversell
- Never speak negatively about a competitor
- Don’t purchase likes/followers
- Represent your brand in a professional manner
Here are a few dangers of social media you should be aware of-
- Invasion of privacy.
- Identity theft.
- Addiction to social media
- Ruin the quality of life
The 90-10 rule of social media means-
- Spend 10% of your social media time talking about yourself.
- The other 90% is spent on paying attention and listening to your network.
The 3Rs of posting on social media are-
Social media channels allow users to have conversations, share information, and create awareness of your brand.