Content Marketing requires you to produce quality as well as the quantity of content consistently over a long period of time. The result is that you are able to build an audience for your business and generate the desired outcomes. There are a variety of Content Marketing Tools that you can use to produce quality content at scale. These tools not only help you to produce content efficiently but also manage your content teams more effectively. Some of these tools also ensure that you are producing content that’s suited to your audience thereby helping you to achieve your Content Marketing goals effectively. Content Marketing Tools help you to ensure quick Content Planning as well as execution.
Here is a list of some of some awesome Content Marketing Tools that you must use:
Content Marketing Tools List
The primary goal of any Content Marketing activity to produce quality, engaging, search engine friendly and strategically driven content. The following keyword content research tools will surely be of great help:
Google Keyword Planner
The Keyword Planner tool from Google is one of the basic tools that you need, to ensure your content is satisfying the intent of online searcher queries. Add a bunch of common online search queries in your industry in the keyword planner tool and it will give you the average monthly searches and level of competition on the searches. Use high volume and low competition keywords to start ideating your content.
This is another amazing tool to research for popular content in your industry. Feedly enables you to subscribe to popular industry blogs and news sites from a single dashboard. You can easily search for popular blogs within the tool and create a customized newsfeed to follow.
Another useful place to find some of the common challenges faced by your target audience is Quora. It’s a great Q and A community where you will find some interesting ideas for your next blog post. Quora Marketing also provides an extensive content marketing platform. Just search within a topic from your industry and you will find a host of interesting and relevant questions to inspire you.
One of the goals of doing any content piece, be it a blog post, an infographic or a video is to get more shares and engagement on it. Buzzsumo gives you a list of highly shared blog posts related to a particular topic in your industry. This gives you an idea of the kind of content is doing well – a good way to take inspiration and produce some remarkable content pieces.
Pocket helps you to bookmark helpful articles on the go. It provides you with a mobile app as well as browser extensions to help you store, manage and access your researched articles from anywhere and any device.
Creating content requires you to take screenshots and annotate them as well. This free browser extension helps you to take screenshots from online articles, reports, and crop or annotate them as required.
Content Marketers may find it bleak to keep producing content constantly. Social Animal lets you look at thousands of articles with the maximum shares in different social media platforms, thus enabling you to curate content as well and giving you innumerable trending content ideas. It also tells you which social media is best, optimum title length and the best time to post.
Content Ideation and Creation Tools
Hubspot’s Blog Ideas Generator
Well, writing good headlines is definitely an art and you must practice writing headlines on an everyday basis. Besides that, you can always make use of tools like the Hubspot blog ideas generator to churn out some kick-ass headlines very quickly. You can also check out this resource for some cool headline templates for times when you get stuck while producing a good headline. With these tools, I’m sure good headlines will never be a big issue for you.
This is an excellent free tool to churn out some great looking images and infographics for your social media pages as well as your blog. The tool has a very easy to use interface with a host of free templates, stock images, and icons to choose from. The good part is that you don’t need to be a designer to start using Canva and create impressive images for your business in minutes.
Are you fascinated with how brands make use of these funny and attention-grabbing GIFs on their social media pages? You can make use of this free online tool to upload your images and create some awesome GIFs for your business.
You must have observed many businesses creating some cool animated explainer videos to showcase the benefits of their products and services. You can create such videos for your business yourself, thanks to tools like Powtoons. The tool provides an easy to use interface to create your animated explainer videos using inbuilt templates and illustrations. It’s a terrific tool to churn out quality videos quickly and cost-effectively.
Pixabay is a very good resource for finding free stock images for your social media images and infographics.
Content Editing Tools
You must ensure that any kind of written content you produce is free from all sorts of grammatical errors and typos. Grammarly is one of the best and most commonly used tools for checking any type of language errors in your written content.
CoSchedule Headline Analyzer
The headline analyzer from Co-Schedule is again a very convenient tool to understand the emotional quotient and the effectiveness of your headlines.
iMovie Video Editing
Producing video content is common these days and you can create one using a smartphone as well. But to make sure that your video content is user-friendly, you must edit the video. You must also add titles, transitions, and music, to make your video worth watching. The iMovie video editing app is a free tool available for Mac as well as iPhone users. You can use it to edit your videos easily and efficiently.
Content Promotion Tools
Well, it’s essential to promote your content to showcase it to your audience and build a follower base. Here are some of the popular tools you can use to promote your content efficiently.
HootSuite helps you to automate the promotion of your content piece on social media channels. The free version of the tool allows you to add up to three social media profiles. You can add social media posts to this tool in bulk and schedule them to go live on the desired days and times.
Sniply is an innovative tool used for content promotion and lead generation. It lets you add a customized Call-to-Action within any internal or external blog post you wish to promote on your business pages on social media. You can customize the CTA to get the readers to visit your landing page. It’s a useful tool to get more site traffic from your content promotion efforts.
The tool helps you to get your content visibility on some of the top publishers in your niche. It’s a form of paid promotion that does not look like advertising. Outbrain puts your content in the recommended content section on some of the high DA sites, helping you to get a bigger audience for your content.
Backlinking and Digital PR Tools
You can use a combination of link prospecting tools and news reporting platforms to get to your backlinking goals as well as find some quality brand mentions.
HARO is a great tool to find journalists looking for news sources. You can create a free profile on HARO and subscribe to queries in your niche. these queries will be delivered to your inbox. You can send your tips for the queries you find most relevant and if they get selected, your brand would get free press mentions.
The tool is very similar to HARO and is quite useful as well.
Clearbit is very helpful Gmail add-on that helps you look up to email addresses every month for free. You can use this tool to find email addresses of prominent journalists and editors and pitch your guest stories to them.
SEMrush is one tool that most SEO professionals are familiar with. As a Content Marketer, the tool would help you to analyze your competitor backlinks and see which ones you can target.
Content Marketing Analytics
It is critical to measure and analyze the results you are getting from your Content Marketing efforts. Some of the tools that you can use to readily measure your results include:
Google Analytics is one of the most popular tools to measure the traffic and conversions from your Content Marketing activities. The tool also tells you about the bounce rate of your content, so you know how relevant and useful it is for your target audience. It also helps you to assess the average time that users are spending on your blog posts so you can work on improving your content and achieve better rankings as well.
Image Source: Neil Patel
HubSpot is one of the best paid Content Marketing analytics tools. It is an end-to-end marketing cloud that helps you to analyze the results from each of your Content Marketing activities. The tool is helpful in tracking leads and their sources while also helping you to analyze which of your blog posts and social media posts are performing well. It also helps you to track mentions of your brand across the web.
Facebook Insights is a free analytics tool for Facebook business page owners. It helps you to track the engagement and reach of your organic as well as promoted Facebook posts. The tool is helpful to understand the type of content that’s performing best for your business. It also provides you with an understanding of your audience demographics and preferences to streamline your content accordingly. Other social media platforms such as Twitter, Instagram, YouTube, and LinkedIn also have their own analytics dashboards to help you measure the results of your Content Marketing activities on these platforms.
Over to You
I have covered most of the essential tools that you must use for better Content Marketing outcomes. Most of the tools mentioned above are free. Would love to know about the tools that you prefer using and how are those tools are helping you. Please feel free to talk about them in the comments section below.
If you wish to stay abreast of the latest in Content Marketing, you can enroll in our Certified Digital Marketing Course.