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2 Major Tips To Create Effective Content Schedule In Inbound Marketing

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It is no more a myth that social media diverts the attention of students from effective learning. A recent study at Baylor University has established that students learn effectively and perform better on social media platforms than others who avoid online learning process. It is reported that the students, who were engaged in social media platforms earned higher scores on quizzes, had written better papers and performed much better in examinations. How this miracle has happened? Can you guess the reasons behind such wonderful outcomes? Here are some clues for you. The teachers had given discussion questions, references about useful online materials, photographs and video links of different classroom activities such as guest lectures, workshops, skits etc. Similarly, the students shared their photographs and video recordings about their learning status and participated in discussions and asked for answers and clarifications on their queries and learning problems.

Actually, those were the events, projects and items shared by both the teaching and student community. Those helped in creating an online interactive and engaging interface. However, the factors behind the phenomenal success of learning through social media platforms were something different. According to the study, it was the meticulous content scheduling and management.

Yes, you can achieve excellence in digital marketing through effective inbound strategies. Just you need to be a passionate and little bit liberal in accepting good ideas and practices, which have proved their worth. There are many free knowledge resources available to utilize and understand the approaches, techniques and strategies of inbound marketing. However, in most of the cases the inbound marketers fail. Why? Because, they become very obsessive in content creation and grossly neglect the importance of timely posting of the contents. Generally, we take adequate care in writing and/or developing our blogs, newsletters, e-books, videos, podcast, infographics and other presentations. But hardly those contents could attract an audience and engage them on different social media platforms. Many times, even the analytic may not be able to help us to understand the situation and the reasons behind poor traffic and lead generation. What could be the solution? It’s very simple. The following TWO TIPS can indispensably turn around your inbound marketing efforts and outcomes.

1. Decide the course of approval of the contents and frequency of their postings / publications in different social media platforms.

Who would edit and approve the contents?  How often should you publish those contents? And what format ( i.e. White paper, podcast, video, etc.) would you use to publish your contents? These are the very basic issues to be resolved professionally before you think about the next tips.  

2. Decide your major themes and prepare your master schedule and event calendars.

The number and nature of the themes will be determined by how many and how big events you are planning. Your big events may include product launch, major projects commissioned or completed, video of celebrity interview etc. Accordingly, you can decide your major themes on the schedule, such as ‘one new menu launch every fortnight’, ‘one video post every week’ etc.  Then you can prepare your detail scheduling calendar for each individual event and activity. It may include scheduling your blog posts, deployment of e-books, newsletters, presentations, infographics etc.

There are many scheduling tools available to help you in delivering your messages and alerts across your social networks and computers. Few of them are Free calendar from Bob Angus, Shareholic blog, CMI Spreadsheet, My Marketing Café, Editorial Calendar Template (of Pam Moore), Sparqd, Do Share (for Google+), Media Genix etc. Sometimes you need not to use any  third party tool (like HootSuite) to schedule status updates on Facebook or your brand page. You can use the tool developed by Facebook, available on the dashboard of the administrator’s page.

Pam Moore

(Fig. Editorial Calendar Template of Pam Moore)

Sparqd

(Fig.Sparqd)

DoShare

(Fig. DoShare for Google+)

MediaGenix

(Fig. MediaGenix)

Facebook Content Schedule Planner

(Fig. Facebook Tool)

Source:

  • The Hindu, Coimbatore, Friday, May 2, 2014.
  • Google Web
  • Google Images
  • inbound-marketing

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