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Structure of a Modern Day Marketing Department

Introduction It is often said that consumers do not buy goods and services. They buy relations, stories, and magic. In simpler terms, they buy the story that is told to them. The marketing department in any company is the powerhouse of this magic. It is what drives sales, acquires customers and retains them creating strong […]

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customer segmentation

How to do Customer Segmentation for a Personalized Marketing Experience

There are about 65% to about 75% of so many new products that don actually get to hit the target of revenue that is expected of them? But do you know why that happens in most of the cases? Well, one of the reasons could be that the products are not really that good. But […]

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Predictive Modeling The ultimate guide

Predictive Modeling: The Ultimate Guide

What Is Predictive Modeling? Before we answer ‘what is predictive modeling’, let’s understand the basic uses of data. There are three most common uses of data: Analytics, monitoring, and prediction. Data Analytics is the use of past data to infer which event occurred, when it did, and why it did. Real-time Data Monitoring provides information […]

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image processing in python

A-Z Guide on opencv Image Processing in Python

Did you know that we create 1.7MB data every second? A huge part of this data consists of images, media, and video files. opencv Image processing in python helps in handling and utilizing image-based data. With multiple data sets being collected in the organizations every day, image processing in python simply assists in finding a […]

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bagging and boosting

In-Depth Understanding Bagging and Boosting – Learning Ensemble

If you ever watched the popular game show Kaun Banega Crorepati, you would be familiar with the audience poll – one of the lifelines available to contestants when faced with doubt. This particular option, if you have observed carefully, turns out to be the most reliable, as the audience almost always polls correctly. The same […]

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Data Science and Analytics

What is Data Science and Analytics?

Data science is the study of raw data that encompasses data analytics, data mining, and machine learning under one roof. Data science study helps us in finding meaningful patterns and insights from raw and unstructured data and is used to tackle big data that includes data cleansing, preparation, and analysis. As a data scientist, you […]

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Post-COVID E-Commerce Boom – Build, Launch and Grow a Profitable Online Store with Shopify – Webinar Recording

Due to the COVID-19 outbreak and self-isolation, consumers who normally visit physical stores will increasingly shop online with the result that e-commerce will be booming. For a comprehensive blueprint for growing a profitable eCommerce business with minimal investment of time, money, and resources. we recently conducted a webinar on “Post-COVID E-Commerce Boom – Build, Launch […]

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Career Opportunities in Data Science in Post COVID-Era – Webinar Recording

The COVID-19 crisis is creating large volumes of data that can be hard to grasp because of the large scale gap between the outbreak happening and its visible results in the community. Data science can be of great value in crunching these numbers. Numerous projects are underway using artificial intelligence (AI) and big data analytics […]

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How to Build a Brand in the Digital Era – Webinar Recording

89% of B2B marketers say brand awareness is the most important goal, followed by sales and lead generation (Content Marketing Institution). A brand often drives purchase decisions. It represents a vital emotional bond. For a lot of companies, it’s the most valuable asset on the balance sheet. According to the Harvard Business Review, building brand […]

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Will Digital Marketing be the answer in Post COVID-ERA? – Webinar Recording

Numerous people and businesses are speculating whether the COVID-19 pandemic will have a transformational effect on Digital Marketing. From social attitudes and lifestyles to how people work and shop, it is changing everything.   To give us a clear view of its influence on the Digital Marketing landscape, we recently conducted a webinar on “Will Digital […]

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