Are you looking to gain comprehensive knowledge in digital marketing and discover the numerous benefits of the Google Digital Marketing Course?
Do you want to earn a Google certification that will boost your career and provide you with a globally recognized digital marketing credential?
Here’s the exciting news!
The Google Digital Garage Courses offer a thorough learning experience, covering key aspects of digital marketing, such as search engine optimization (SEO), search engine marketing (SEM), paid advertising, social media marketing, mobile marketing, and data analytics.
In today’s rapidly changing digital marketing landscape, professionals face both emerging challenges and promising opportunities. Staying competitive in this field requires a deep understanding of digital strategies, and the Google Digital Marketing Course equips you with the essential tools to succeed.
The Internet is becoming the town square for the global village of tomorrow. – Bill Gates
Google Digital Marketing Courses are perfect for both students and marketing professionals looking to master essential digital marketing skills, strategies, and best practices to optimize their Google campaigns effectively.
If you’re eager to explore the dynamic world of digital marketing, take on the Google Online Marketing Challenges, and earn a highly regarded Google certification, this course is the ideal starting point. With a comprehensive and accessible curriculum, it equips you with everything you need. However, to pass the exam and earn your certification, a solid understanding of digital marketing fundamentals is crucial.
The diverse set of skills that marketers acquire through this course enables them to build a successful and rewarding career in digital marketing.
The Google Digital Marketing Courses provide in-depth training on Google Ads, preparing marketers to excel in the Google Partners AdWords Certification exams, a crucial credential for advancing in the digital marketing field.
For an overview of what the course offers, let’s watch the Introduction to Google Digital Garage video.
Let’s first go over the pre-course preparation for the Google Digital Marketing Courses, and then I’ll introduce you to the 10 Free Digital Marketing Courses offered by Google.
Google Digital Marketing Course – Pre-Course Preparation
Before starting the Google Digital Marketing Course, it’s essential to complete the following steps for a smooth learning experience.
- Sign in to your Google Account: Ensure that you’re signed into your Google Account, as you’ll need it to access most of the Google Digital Marketing courses.
- Set up a Google Partners account for Google AdWords Certification: If you plan to take the Google AdWords Certification Exams, follow these steps to create a Google Partners account:
- Visit Google.com/partners.
- Click on Join Google Partner.
- Select Join Now (If you’re not signed in, you will need to sign in to your Google Account at this stage).
- Accept the Terms of Service.
- Choose whether you’d like to receive emails from Partners.
- Click Sign up now and then select Search for your company to unlock additional benefits. Search for GOMC and affiliate with the Google Online Marketing Challenge.
- Finally, click on Certifications from the left-hand menu and select See Exams to begin your Google digital marketing certification exams.
Google’s free digital marketing course is one of the most highly regarded online courses, offering an excellent opportunity to learn the fundamentals of digital marketing and earn a Google digital marketing certificate.
Now that your pre-course preparation is complete, it’s time to explore the Google Digital Marketing Courses List:
List of Google Digital Marketing Courses | Google Certified
1. Google Digital Garage Course – Introduction to Digital Marketing
The Google Digital Unlocked Course Module provides students with a comprehensive introduction to the digital marketing landscape, covering key concepts and terminology that are further explored in subsequent modules.
Digital Marketing involves promoting products or services through various online channels, including search engines, social media, and email marketing.
By enrolling in Google’s free online digital marketing courses, you’ll gain valuable skills and earn a recognized Google certification. Learn the essentials of digital marketing and take control of your professional journey.
Digital Unlocked serves as Google’s all-in-one resource for boosting your digital marketing knowledge. It offers free courses on topics such as SEO, search marketing, and social media to help you grow your online business or advance your digital marketing career.
(i) Google’s Digital Unlocked platform is completely free. You simply need to sign up, complete the 23 topics, watch the video lessons, and test your knowledge with quick quizzes. Upon passing the final exam, you’ll unlock your certification.
(ii) This course is ideal for beginners eager to start in digital marketing and for those who want to enhance their skillset with certifications to improve their CV.
(iii) In addition to theoretical knowledge, Digital Unlocked emphasizes practical application, helping learners apply their skills through real-world scenarios.
(iv) The Digital Unlocked platform also includes the Primer app, which offers 5-minute lessons in both Hindi and English on topics such as building a website, running ads, and SEO. Completing the entire course will also earn you a Google Analytics certification.
While Google Digital Marketing Courses explain how to implement various strategies, they may not provide in-depth coverage of real-time applications.
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2. Google Ads Fundamentals Course
Google Ads offers a powerful way to target your ads to potential customers when they’re actively searching for your products or services. By learning Google Ads, you can optimize your ad campaigns and prepare for the Google AdWords Certification.
Course Content:
Building Relevant Ads with Ad Extensions: Learn how to increase visibility and click-through rates by using ad extensions.
AdWords Exam Study Guide: Provides in-depth information on the basics of online advertising, setting up ad campaigns, and optimizing performance.
AdWords Refresher Guide: A condensed version of the full study guide, useful before taking the exam.
Google Academy for Ads: Offers training on Google’s ad products, preparing you for certification.
Guide to AdWords Success: A step-by-step guide on how to create successful ad campaigns and track results.
3. Google Ads Search Advertising Course
This course focuses on search advertising, teaching students how to optimize their campaigns for better performance. It prepares you for the Search Advertising Certification.
Course Content:
- Search Advertising Exam Study Guide: Learn the fundamentals of search ads, campaign creation, and performance optimization.
- Search Refresher Guide: A concise version of the full guide for quick review.
- Introduction to Remarketing Lists for Search Ads (RLSA): Tailor your ads to re-engage potential customers.
4. Google Ads Display Advertising Course
The Display Advertising Course teaches you how to create and optimize display ads across the Google Display Network (GDN).
Course Content:
- Exam Study Guide: Covers fundamental and advanced concepts for managing display campaigns.
- Display Settings: Learn how to maximize your campaign’s performance with advanced display settings.
- Introduction to Remarketing: Understand how to retarget users who have interacted with your website.
5. Google Mobile Advertising Course
With the increasing importance of mobile, this course focuses on mobile advertising strategies and prepares you for the Mobile Advertising Certification.
Course Content:
- Exam Study Guide: Prepare for mobile bidding, targeting, and campaign optimization.
- Mobile Ads: Learn how to create engaging mobile ads that capture attention.
6. Google Ads Video Advertising Course
Video advertising is one of the most engaging ways to connect with potential customers. The Google Ads Video Certification Course covers the best practices for video ad creation and campaign management.
Course Content:
- Exam Study Guide: Learn about the fundamentals of video advertising on YouTube and the Google Display Network.
- Types of Video Ads: Discover various formats of video ads and how they can drive business growth.
7. Google Shopping Ads Course
This course helps you create and manage shopping ad campaigns, showcasing your product images, prices, and business details to customers searching for your products.
Course Content:
- Exam Study Guide: Learn how to set up and manage your Google Merchant Center account and shopping campaigns.
8. Google Analytics Academy Course
The Google Analytics Academy teaches you how to set up and use Google Analytics to track website traffic and user behavior.
Course Content:
- Analytics Academy: Complete the Digital Analytics Fundamentals and Platform Principles courses to prepare for the Analytics IQ exam.
9. Tools and Best Practices Course
Learn how to plan and optimize digital marketing campaigns with the Google Best Practices Guide.
Course Content:
Google Planning Tools: Use tools like Keyword Planner, Display Planner, and Google Trends to improve your campaigns.(i) Google Planning Tools
10. Google My Business Course
The Google My Business Course helps entrepreneurs and local businesses set up and optimize their Google My Business profiles to improve visibility on Google Search and Google Maps.
Course Content:
Who can Apply for Google Digital Marketing Courses?
(i) College Graduates
No matter what field you are studying, you can easily enroll in a Google Digital Marketing Course. Since digital marketing is a short-term course, it can be completed alongside your regular studies, providing you with additional skills to enhance your future career opportunities.
(ii) Marketing Professionals
Marketing professionals can leverage Google’s Digital Marketing Courses to expand their expertise in the ever-evolving marketing landscape. By enrolling, they can gain a deeper understanding of digital marketing strategies and tools, helping them develop more effective and innovative campaigns.
(iii) Career Changers
For those looking to shift their career path, the Google Digital Marketing Course offers an excellent opportunity to learn new skills and explore the dynamic field of digital marketing, providing a fresh direction for their career goals.
(iv) Entrepreneurs & Business Owners
Entrepreneurs and business owners can benefit from these courses by learning how to enhance their digital presence. Google’s Digital Marketing Courses help them innovate business strategies, reach a wider audience, and increase sales and conversions through effective online marketing.
Skills You Will Develop to Become a Successful Digital Marketer:
The Google Digital Marketing Course helps you build essential skills in various areas, including:
- Google Analytics
- Email Marketing
- Mobile Marketing
- SEO (Search Engine Optimization)
- SEM (Search Engine Marketing)
- Inbound Marketing
- Data Insight
- E-commerce
- Business Strategy
- Local Marketing
- Display Advertising
- Content Marketing
- Social Media Marketing
- Video Ads
- International Marketing
Conclusion
The above Google Digital Marketing Courses are designed to provide a comprehensive and practical learning experience for those aspiring to excel in digital marketing. These courses not only help you prepare for Google certification exams, but they also set you on the path to becoming a Google-certified digital marketing professional.
To truly become a skilled digital marketer, it’s important to apply your learning through practice and mentorship. Like any other discipline, mastering digital marketing requires hands-on experience and real-world case studies to fully understand how to implement effective strategies.
The Digital Marketing Course by Digital Vidya is specifically designed to help students succeed in their Google Digital Marketing Certification Exams. With certified trainers, the program covers both theoretical and practical aspects, ensuring that you’re well-prepared to navigate the digital marketing world.
If you’d like to learn more about the best Google Digital Marketing Courses or certification programs, feel free to ask in the comments.
Download Detailed Brochure and Get Complimentary access to Live Online Demo Class with Industry Expert.
FAQ’s
1. How can I get a Google Free Digital Marketing Course?
You can access the Google Digital Marketing Course through Google’s Digital Unlocked portal, which is completely free. Simply sign up, and you can complete the course, which includes 26 topics. Watch the lessons and test your knowledge with quizzes. After passing the test, you’ll unlock qualification questions and earn your Google Digital Marketing Certificate.
2. Is the Google Digital Marketing Free Course worth it?
Absolutely! The Google Digital Marketing Certification is highly valuable for anyone looking to start a career in digital marketing. It’s free, provided by Google, and recognized by reputable organizations like the Open University.
3. How will digital marketing benefit your career?
With India’s digital economy expected to reach $1 trillion by 2025, the demand for digital marketing professionals is rapidly increasing. Digital marketing provides flexible career options, allowing you to work in-house, freelance, or even from home. With businesses focusing more on digital strategies post-COVID-19, digital marketers are in high demand, giving you more salary negotiation leverage.
4. Who provides the Digital Marketing Certification by Google?
The Google Digital Garage platform offers the free Digital Marketing Certification course. This program covers the basics of digital marketing and introduces key Google products. Upon completing the course and passing the online exam, you’ll receive a certificate from Google.
5. How can I be awarded a Google Digital Marketing Certificate?
After completing the course and passing the exams, you’ll be awarded a Google Digital Marketing Certificate, recognizing you as a proficient and knowledgeable digital marketing expert. All certifications are fully online and free of charge.
6. How to Enroll in Google Free Online Courses?
To enroll in Google Digital Marketing Courses, ensure you’re signed into your Google Account. Once signed in, you can access the course materials, which are designed to teach the fundamentals of digital marketing through practical, easy-to-follow lessons.
7. Are Google Digital Marketing Courses free?
Yes, Google offers a wide range of free digital marketing courses through platforms like Google Digital Garage, designed to help you grow your business or boost your career in digital marketing.
8. Can I get a job with a Google Free Digital Marketing Course Certificate?
Yes, after earning your Google Digital Marketing Certificate, you’ll gain access to an exclusive job platform where you can apply to a variety of digital marketing and IT-related roles from companies actively seeking certified professionals.
9. Is there a fixed duration for completing the Google Digital Marketing Course?
No, there’s no fixed timeline for completing the course. You can progress at your own pace, putting challenging sections on hold and revisiting them when you feel ready.
Is all 10 courses is conducted by google and all courses is free???????
Hi Abhijeet,
Yes, the courses conducted by Google are free but to get certified it is advisable that you enroll yourself in some kinds of Practical Training Program that does cost a fix amount.
However, the training will for sure help you pass the Google Exams in first attempt, and then, you can 100-Fold your investment just the few months.
Find the Training Details here- https://www.digitalvidya.com/blog/search-engine-marketing-training/
how do i start with my 1st course
Hi Kashmiri,
If you want to get certified in Google Adwords, you can start with Google Adwords Exam but make sure you have a good understanding for Google AdWords to clear this exam & get certified in Google Adwords.
Also if you are looking to learn AdWords I would suggest joining our Search Engine Marketing Training: https://www.digitalvidya.com/blog/search-engine-marketing-training/
What is the criteria to join these courses?
Hi Danish,
There is no any specific criteria for these courses.
You need to be practically adept in the domain you want to get certified in. E.g.- For Analytics Certification, you should now how Google Analytics work, how reports help marketers in running campaigns, etc. Web Analytics Training (https://www.digitalvidya.com/blog/web-analytics-training/) would help you in this.
Similarly, SEM Training (https://www.digitalvidya.com/blog/search-engine-marketing-training/) would help you pass all kinds of Google Advertising Exams and get certified.
If you are a little aware of the related domains, course material of Google would also be quite useful in the process.
Is all 10 courses is conducted by google and all courses is free???????
Hi Zishan,
Yes these courses are conducted by Google without any charge, but to match the standards of Google questions and get certified by Google (which will no doubt add great credibility to your profile and ensure better job opportunities), I would advise you to either join Digital Marketing Training or Search Engine Marketing Training.
You may find the training details here-
https://www.digitalvidya.com/blog/search-engine-marketing-training/
https://www.digitalvidya.com/blog/digital-marketing/
Is there any fee amount to give exam to get the certification in any course? How long it takes per course and is there any interview? How one can study course means video lectures or any different way is there?
Hii ,
Dear sir i already started learning digital marketing course,But like what type of questions will appear in exams .is that based on lessons itself or present updates on Digital marketing
I am confused pls help me in this
Hii dear, i have done a successful training provided by Google in digital marketing, last exam will be of 40 questions., In which 20 will consist of true and false,.. so you have to answer carefully. A minimum of 40 to 50% answers should be correct. Then you will be provided a pdf certificate to which you can later print. But believe me this course is a self assessment type course. It’s not a practical approached course. And exam will be from the topics which you will be going through.
hello, i am doing bba+mba (integrated mba) and taken marketing as a core subject does digital marketing or google certification help me to had a better career opportunities in marketing background ?? what will be the annual salary package of digital marketing along with mba??
please suggest??
Yes
Hello Shivendra tiwari,
Is there any order in which the course exams should be taken? The reason is few of the courses are very important and few are not that much immediately. But Instead of the priority order, is there any order which goes from basics to advanced concepts?
Buddy, Shivendra, you rock!! It is very difficult for beginners to wrap their heads around everything Google offers. I am not a beginner – I am in fact a Digital Marketing expert and own an agency – but now when people ask (and bug) me for info on Google Certifications, I just send them a link to your page!
Thanks, for this outline. Will start the course as soon as possible
Hi, i have started the training but i will love to know how long it is expected of me to conclude the course. thanks
I am certified in Google Display Certification. Training by Google is such an awesome experience.
Hi,I completed my course”GOOGLE DIGITAL MARKETING”but I got soft copy of certificate,how can I get the hardcopyof that certificate
And there is no any seal or signature type smthing which is ensure that ,that the certificate is original.
can i know whether there is any fee for this cousre like resgistration and for all other processes
Respected Team,
I want to do course in Digital Marketing but not sure which course will be better for me. And I am a working IT Support Person and want to enhance my skills so can you suggest me for that which Digital marketing course will be better for me?
hi, I want to get this course.
1.Is all 10 courses is conducted by google and all courses is free?
2. can you example of exam send to me?
3.can I get the hard copy of that certificate with seal from your company?
4.what is my befit of certificate for me?
Hello Shivendra,
Great post! But I have a question, how do I learn Digital Marketing the above sources and examples are tools used for digital marketing. I hope learning Google Analytics or Bing or SEO is anywhere close to learning DIGITAL MARKETING.
I have to agree with all your inclusions. Such great information will be very useful for those who want to learn digital marketing. Thank you for such a great blog.
Thanks Parveen
Great post! Didn’t know that Google provided all these certifications.
Good initiative by Digital Vidya. People will definitely get aware about google certifications by reading this blog.
Thanks Kanchi
This is the best information available on the internet for Google Certification.
Thanks Vaibhav
A big thumbs up to Digital Vidya team to share such an informative blog. I didn’t aware of these certifications, thanks a lot.
Thanks Deepak
Thanks For sharing this awesome information for us.
Thanks Suresh
Thanks for your guidance.
A major approval to Digital Vidya group to share such an educational blog. I didn’t mindful of these accreditations, you’re the best.