Break into the World of Freelance Digital Marketing Opportunities
You’ve probably been in the digital marketing industry for a good 2-3 years, or better still, around 5-7 years. You have managed to learn the basic tricks of the trade, progressing towards learning the advanced ways of navigating through the world of digital marketing. You now realise you’re on the verge of burnout in your current job and wish to make a move into a self-paced, relatively less stressful freelance digital marketing role.
Let us now look at another scenario. You are done working for another company and feel your skills in digital marketing enable you to train others in the same field rather than work in a company. So, what do you do?
Well, this is the dilemma faced by many digital marketers, at some point in their career. And from here begins the transition into a freelancer’s role. Getting out of the security of a fixed income job and into a world where your next paycheck is totally dependent on your sales skills is definitely not a joy ride, and probably is not meant for everybody as well. But, if you are willing to put in the hard work required and persevere, then, projects will slowly start coming into your kitty.
What you will read next is a guide to becoming a freelance digital marketer and how you can go about getting freelance digital marketing jobs. These include certain specific, practical, and actionable steps you can take when you make the first move towards building a freelance career in digital marketing.
Ways to Start Building Career in Freelance Digital Marketing
Reconnect with old contacts, build new connections
The first and foremost thing you should do once you decide on becoming a freelance digital marketing consultant is to start reconnecting with old contacts, simultaneously building and networking with new people. You should also communicate to them, the purpose behind reconnecting with them or even making new acquaintances. This gives a tremendous boost to your personal brand.
Build your portfolio
Irrespective of which segment of digital marketing you are proficient in and what part of digital marketing you have handled previously, it is important to put together a portfolio of your work. Your portfolio as a digital marketer need not be as fancy looking as a designer’s would, but keep it simple, presentable, and ensure the key points of the work you have done so far are included. In your digital marketing portfolio, you should remember to include any and every notable achievement with respect to the clients you have handled. This gives potential clients an idea of your past work and the results you can drive in terms of various aspects of the client’s business.
Get active on social media
Well, if you’re looking for freelance digital marketing opportunities, it is imperative for you to actively network on social media. Even if you do not belong to the category of social media users who update posts every couple of hours or everyday, it is important for you to be active on various groups across social media platforms. This helps you remain alert with respect to freelance jobs in digital marketing and sub-domains within digital marketing.
The best way to get yourself out there, grab the attention of those businesses who might require assistance with digital marketing, is to dish out content that will pull them toward you. Create content around topics you are already familiar, is currently relevant, and you know will drag your target audience toward your blog. Optimize the post for search engines and use content marketing strategies to promote your content and blog. When you build authority in the digital marketing domain, through the content you produce, people are willing to lend an ear and listen to what you have to say.
Attend events and conferences
Nothing like networking at events of the digital marketing industry. Get a basic business card in place stating your role as a freelance digital marketer and share them with the people you meet at various events you plan to attend. It helps to have a list of events happening in the city you live in or the cities that would be economically viable to travel to. This helps you plan your networking activities based on the event agenda as well as the people who would be most likely to attend such events. Once you meet a person at an event, remember to drop them a mail a couple of days later. This can just be to refresh the person’s memory about having met you at XYZ event.
How to Find Freelance Digital Marketing Jobs
While the aforementioned tips were more about bringing yourself some visibility as a freelance digital marketer, the following points talk about where you can find freelance jobs as a digital marketer.
Before you start pitching for projects, you need to assess your target audience. This helps you understand your bandwidth as well as help you decide the scale of digital marketing projects you will be able to handle. Once all this is in place, you can start pitching to prospects.
Facebook Groups, your good pals!
The easiest route to pitching to prospects is scouting various Facebook groups. These can be groups which are specific to digital marketing or general business related groups. These are groups with members from probably all possible industries. With technology being able to adapt to the geographic and technological needs of people across the globe, you do not necessarily need to be in a specific geography to work on projects from there. This makes it easier for you to pitch for projects from any part of the world.
You turn to Twitter next. On Twitter, you can use hashtags such as #freelance, #digitalmarketingjobs, #freelancedigitalmarketing, and so on. When you search using these hashtags, all or at least most of the tweets carrying these hashtags or variations of these will show up as search results. From here, you can choose which tweets to reply to. You can either DM them or reply to the tweet directly.
Cold to Warm, Through Emails
Another way of pitching to prospects is to cold email them. You can do this by looking at their online presence, see what they lack, where your expertise and experience can help them improve their presence online. While not every company is going to reply to your e-mails right away, there is every chance somebody will respond in due course of time.
Websites to Explore
Apart from the above mentioned methods, there are numerous other ways of landing freelance digital marketing opportunities including word of mouth referrals, LinkedIn, and so on. Below are a few websites which you can explore for freelance jobs in digital marketing.
- Naukri (yes, Naukri can be explored for freelance digital marketing opportunities as well)
For all the sites mentioned above, it is necessary for you to register, create a profile, and add all the details about your professional experience. While filling out your profile, ensure to add the details of all your experience with respect to digital marketing. Include details about any certifications, tests taken, courses done, and so on. These will definitely add more credibility to your role as well as boost your profile as a digital marketer.
If you were to give a Google search, you will find a lot more websites where you can pitch to prospects. The world of freelance digital marketing is huge and the potential to shine as a freelancer is immense! Choose the right opportunities and clients, keep yourself updated about the latest trends in the industry, and you’re set to take off in the freelance digital marketing industry.