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5 Simple Tips to Beat Your Competitors At Content

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There are too many brands going after keywords that are profitable. For instance, many top brands use ‘increase sales online’ key phrase. By creating high-value content along with building contextual links that are relevant, you can outperform and beat your competitors.

Source: www.bangaloreseocompany.in

Source: www.bangaloreseocompany.in

This will help in increasing in organic traffic as well as search rankings. The conversion rate will be doubled because search traffic has the highest lead conversion rate of all channels. Content and inbound marketing do help in getting more customers.

There is no secret to the success of inbound marketing. All you have to do is

  • Create useful and engaging content,
  • Solve the problems for the target audience, and
  • Build relationships with those customers

Note: You need to be consistent over time to achieve similar results and be successful.

What you will learn from this in-depth blog

  • The hidden opportunities to get more organic traffic,
  • Improve the Click-Through-Rate (CTR), and
  • Increasing revenue.

5 tactics to build superior content

Here is a list of 5 tactics that can help you create content to outperform your competitor’s content.

1. Examine your competitors

SEO has no hidden secret. For ranking better in search engine results, it is important to create the right content and promote it in the ways that are right. And why not? The web is powered by content, after all. B2B and B2C companies combine their content into their marketing mix in order to get positive results. As per HubSpot, companies that are into blogging generate 55 percent more website visitors than companies that don’t believe in blogging. Well, no jokes. Blog does play a crucial role!

Passion is necessary to produce new content. There are 60% of the marketers who create at least one article/blog each day. Creating content and expecting magic is not less than a dream. Content creation is just the first step. It is important to promote the content as well. But before you do this, you should analyze your competitors. Questions like where did they get their backlinks from?, what keywords are used by them to rank high?, which anchor texts are they using?, what type of content do they publish?, etc are some of the questions you need to answer.

You can do this analysis by using Ahrefs. How can you do this?

  • Log into your account
  • Click on the site explorer tab
  • Enter the URL of the competitor’s page
  • Click on the ‘search’ button

You will see the backlinks your competitors has got from. If you want to know the anchor text distribution, then simply scroll down to analyze the competitor’s content page. Going by the current state of SEO which is all about brand visibility and users, you can improve your link value with the use of branded keywords in your anchor texts and not exact match keywords.

While analyzing, it is important to take into consideration, the number of dofollow and nofollow links. Dofollow links means passing the SEO value and this influences the search rankings whereas nofollow links don’t. This means nofollow links won’t do any good to you. You will have to need more dofollow links in order to get more organic traffic. If you get more number of dofollow links than your competitor, then the chances of outperforming their content are high.

However, there are other factors too, for example, domain authority, page authority, the quality of the link and the type of links provided. Once you have analyzed your competitor’s content, it is time to focus on content creation.

2. Rework with the domain authority

For creating content that works, try using skyscraper technique which is an innovative method to improve traffic and SEO that focuses on improving content.

How Skyscraper Technique works:

  • First of all, you need to find some relevant and link-worthy content.
  • Try to create something superior to that piece of content.
  • Promote it! Reach out to the right set of people to promote it.

This content creation technique will help you get more and more organic traffic. However, your skyscraper technique won’t work if your blog barely has any form of authority.

You know this technique now. But you never know what your competitors know. They may have also discovered this technique. They could create better content than yours and get more search visitors due to this. What could probably make a difference to you and your competition? The answer is domain authority. Therefore, along with finding a link-worthy content piece, you should improve your domain authority.

A piece of advice from Ross Hudgens of Siege Media:

If you’re starting from scratch and going against CNN, The New York Times and Business Insider, 40 links to a single page won’t be enough. You’ll need more combined authority in order to outpace them, even if their pages don’t stack up to yours.

3. Go for content types that your competitors ignored

There is no denial that interactive content can convert 2 times more than static. For instance, if you see that your competitor’s page contains written content only, you can use infographics and get the best of the available opportunities. Written content appeals to Google more than mere images. You can optimize infographics to appeal to both search engines as well as users.

You can take the experience of your users to the next level and increase the value of the content by embedding videos or SlideShare presentations.

According to Traffic Generation Cafe, different types of content are required to beat your competitors. By posting visuals in your content, you can make more people share your posts. You should know images are processed 60,000 times faster than written text and 90 percent of the information transmitted to the brain is visual. So if there are more chances of shareability if your content has informative visual elements. This is evident from the fact that tweets with images get 150% more retweets.

4. Catchy headline and easy to read content is a must

Better headlines can not only amplify your content but can also increase shareability. Create headlines that compel the users to keep reading. For creating captivating headlines, the first thing you need to do is search keywords in Google and then examine the first five search results.

If in case, you are struggling with finding headlines, you can generate substantial social shares via Buzzsumo. Re-write, model or tweak your content headline as per your convenience.

5. Create content pages that load fast

It is important to note that speed is something that affects users behavior. More than 40% of people will abandon a site if it takes more than three seconds to load. To escape this, you will have to make your content pages extremely fast. With a faster-loading page, you can boost search engine rankings. You will be amazed to know with every extra second your site takes to load, it causes a 7% decrease in your conversion rate.

If you will see the content pages that rank high in Google’s results, they have the smallest maximum image file size. If the size is large, it will slow down the site. There is no doubt that page loading speed affects search performance.

Well, if your page is fast, it can be ranked higher than a slower page with a better content. There are various ways in which you can speed up your page loading time. Some of them are:

  • Spreading static content with CDNs.
  • Combining images with CSS sprites.
  • Enabling HTTP keep-alive response headers.
  • You can also enable compression in order to make your pages load fast.

There should be no ignorant attitude with web pages that load slowly. Doesn’t matter if your content is useful and relevant, you will still struggle to beat your competitors. Speed is an important aspect which can’t be ignored.

More things to know

Content length is something not mentioned in the above points, but it is obvious that long-form content outperforms short piece of content on all levels. If you are creating a long content, make sure users are willing to take that and it gives sufficient value to its readers.

A few more tips to help you create better content that outperforms your competitor’s content in search rankings:

  • Target long-tail keywords in your title.
  • Make your URL user- and search-friendly (e.g., http://yoursite.com/b2b-list-building).
  • Make your content more shareable.
  • Link out to authority blogs that are relevant to your topic.
  • Have a better page design.
  • Reach out to influencers.

With these easy tips, you can create and promote the content to get maximum returns. However, you have to remember, it is not necessary to post a new piece of content every day. But you should do new posts every day because it helps you become better at writing.

Spend more time promoting the content, rather than posting new posts every day if that is too much. This is the reason why it is called content marketing. Is there any other strategy or tip you use to create content that outperforms the content of your competitors in social sharing and search rankings. You can also see these 4 easy tips for content marketing to fill your sales funnel. Let us know if there is any query.

Sakshi is a content marketer during the day and a reader by night. She writes content sprinkled with a twisted imagination. She has done her graduation in psychology from Delhi University and has an insane love for history.
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