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6 Steps To Understand Audience Behavior In Social Media Marketing And Search Engine Marketing

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New trends are always influential, the same way a few years back, companies shifted from search engine marketing to social media marketing. Now the same companies are bringing back the search engine marketing strategy because social media campaigns didn’t give the kind of performance marketers had hoped for.  This doesn’t mean that social media did not succeed their business, but businesses failed to understand how to use social media. The contribution of both the campaigns enhances the online performance; they have their individual quality and effectiveness. Choose both the campaigns to understand the behavior of your audiences. To drive targeted traffic, it’s a necessary step to understand your audiences’ behavior in Social Media Marketing & Search Engine Marketing.

Steps to understand the audience behavior in Social Media Marketing and Search Engine Marketing:

1. Peer recommendation: Most of the people use friends’ recommendation to make online purchases. If you have an account on various social networking sites (SNS) such as Facebook, Google+, Twitter, StumbleUpon, LinkedIn, then your business page is just few steps away from being, shared, liked, mentioned on Twitter handle  and being tagged. Social media is the quickest way  for online users to spread your company information amongst their peers.

2. People use more of search to find information: Think about it, when you are looking for yoga classes or the features of an Apple handset, you first go to your search engine type out the keywords in the search box and find detailed information about what you want. Online users use search engines to research on products and services for further purchases.

3. Study what your audiences search for: Understand what online users are searching for in social media and search engines. Know what they are looking for in both the campaigns. In search, they might be looking for what your company does, what are the reviews of your company, where your company is located and so on and on social sites they look for how many people have liked you, what have people commented on your products and services, how well is your business active on the social networks.

4. Respond to your audiences immediately: Whether on social sites or on search sites reply to your audiences’ doubts and comments immediately. Show that as a business, you are concerned about them, you want to help them in buying the best products and services. Remember to reply with a positive note, a negative comment can drive your customers away, which can be bad for your business.

5. Online reputation management: As mentioned in the previous point, negative feedback to your audience can damage your online reputation. Answer customers’ complaints in a positive way and compliment them for visiting your site and their satisfaction in making purchases from your site. Show that you understand your current and potential audiences very well.

6. Observe the audience behavior:  Ask yourself, will people join, participate or make donations for your campaign? Will they revisit your campaign? And will they talk about you to their peers? Monitor the steps audiences will take regarding your search and social campaigns. Get to know at what time they visit your site, their needs and wants, where are they geographically located. Consistently review and monitor their behavior.

Conclusion:

The best way to increase traffic is to integrate both search engine marketing and social media marketing. As an audience, we like to do a lot of research on our favorite products and services. Therefore, searches are made on search engines and social media sites. Invest your time and money in both the campaigns to drive traffic to your site. With search engine and social media you can balance your traffic. If one campaign begins to fail, you can boost your efforts in another campaign, this way you won’t lose out your entire visitors.

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