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7 Ways To Conquer The 1st Page Of Google Search Results

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Web presence optimization is becoming paramount to businesses owing to the increasing popularity of mobile search as well as social media. Consumers are becoming more and more likely to conduct a research on the internet before making a purchase. Search engines are increasingly playing a larger role in driving the awareness for a brand as well as bringing more traffic to its website.

67% of the web search queries take place through Google search engine. Moreover, the sites present on the first page after searching for a particular keyword or phrase garner nearly 92% of all traffic from the average search. These two facts together clearly suggest why businesses, especially local businesses which are not well known, should care about bringing their websites among the top searches of Google search engine.

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Thus, owing the first page of Google SERP (Search Engine Result Page) becomes an indispensable part of the Search Engine Marketing strategy of a business. Here are 7 effective ways which can help you conquer the 1st page of Google search results:-

1)      Search Engine Advertising – This is one of the easiest, effective and instant way of creating visibility for a brand. A business can leverage the paid search facility provided by Google to make an appearance at the top of the first page of the search engine result page. Google search ads appear at the top of the search page regardless of the other search results. However, there is an expenditure involved with the paid search advertising too. Thus, a careful and informed decision should be made based upon the results of cost-benefit analysis and sensitivity analysis before going with this option.

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2)      Optimized Website – For a business website to rank well on the Google, a business needs to have a search optimized website with a landing page that lists business name, nature, address, contact details and relevant business information. The website pages must be keyword optimized to increase the probability of the web page in featuring among the top searches.

3)      Google+ and Google Images – Google recently opened up its network to businesses. A business can build up its Google profile and include its business name and keyword in the “About” page in order to improve its search relevance and attain a high quality score. Thus, brands with verified Google+ accounts can capture higher traffic. Similarly, key images on the website, such as the business logo can also be optimized to increase visits through the image search results.

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4)      Blogs – Blogging can prove to be one of the most effective ways to dominate the top place for a Google search. By creating a blog which is interactive, timely and informative, one can create an entire social community follow the blog. Blogs can be easily linked internally to the business website which can divert traffic from the blog to the official business website.

5)      Social Profiles – Building apt and relevant profiles on Social media websites like Twitter, Facebook, YouTube etc. is one of the most important ways to own more real estate on the first page of search engine. By optimizing the company profiles on these social websites, including the official business name in the content and linking those profiles to the business website, a business can drastically improve its search rank on Google.

6)      Online Directories and Listings – A business can improve its search engine visibility by listing itself on the different digital directories and listing websites like “Yellow Pages” and “Just Dial”. However, it should be made sure that the information shared by the online directories and listings are identical and consistent with the actual information provided at the business website.

7)      Press Releases – Whenever there is any press release or major news associated with the business, it can be spread via news sites through a wire service. The news channels can pick the news word by word and run them. This will definitely help the business in occupying more SERP territory.

References : Chitika Report

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  • There are 3 comments


    • 3 years ago

      Siva Krishna Kota   /   Reply

      Finding the way on the first page of Google SERP is not an easy job. That presence helps to generate more traffic towards the actual landing pages and convert into prospects. The above ways have to balanced well, depending on the business model to get the best from all the combinations…

    • 3 years ago

      Smita Pawar   /   Reply

      Interesting. Forums are also a great way to talk about your brand such as Quora, Reddit, Stumbleupon, etc.

    • 3 years ago

      Pavan Renuse   /   Reply

      kewl ! This was very informative steps to divert the traffic to our langing profile page.

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