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7 Ways To Optimise SEO Strategy With Google Analytics

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The content on any website is a major driving factor for traffic generation. Web analytical tools like Google Analytics will help to come up with all the data related to the website. But one must always keep in mind that web analysis is not all about website traffic and visitors. There is more to it. Have you ever wondered as to how websites having huge traffic base are still not able to sustain in an environment of cut-throat competition. The reason is simple. The content of the website is not optimized. People do not find the exact information which they came looking for. This indicates the power of content optimization and the importance of working on SEO strategy.

Web Analytics is a package which provides the SEO strategy along with generating reports about other facets of the website. The analysis helps to summarize the data required to optimise the content on the website to make it even more effective. The appearance of website contents during organic searches on various search engine will determine its effectiveness. People looking for certain information will type-in keywords and their first choice would be organic search result over any other source of information like AdWords or any other advertisements. This is where the necessity to change or update the strategy comes into picture and it is no cake-walk.

Search Engine Optimization is not something which can be done easily but if the SEO tricks are clearly understood, then it will be definitely helpful to come up with a strong SEO Strategy.

The following are the seven important tips to optimise the SEO Strategy using Web Analytics:

1. Improve Organic Search:

Web is an open world which gives freedom to anybody and everybody to access the information they want. When businesses make their online presence, they try every possible way to show up on top of the search results. Content developers use certain popular keywords that will help to appear on the search results and anybody can click through the links. Even though this technique may help to drive traffic to the website, the quality of leads may get compromised. What is the benefit of having huge traffic without any business? Here is where the Web Analytics helps the marketers in identifying important search terms. Once these search terms are gathered then the marketer can develop the contents revolving around them which will in turn boost the organic search.

2.  Improve the source of traffic:

Social networking sites act as the biggest source of traffic to a website. When the analytical tools provide an insight to social signals by identifying the relevant content and search rankings while generating search engine algorithm, it should be of great interest to know which channels are generating maximum traffic for the website.

Once the most effective channel is identified, then the contents can be developed according to the requirements of that specific social channel as each social channel is different and they possess their own unique character. SEO strategy can be altered according to the information gathered.

3.  Keep the people hooked: 

Developing a strong SEO Strategy will also depend on the amount of time the visitors are spending on the website or on a particular page. There are various factors that may influence the time spent by the visitor on the website. Two of the important aspect that may influence SEO strategy are the loading speed of the website and the bounce rate.

Web Analytics allows the user to determine the speed with which the website and each page on the site is loading. If the average load time of the page or the website turns out to be high, then Google penalizes such websites. The load time may have increased because of heavy contents like images, videos etc. on the website. This insight will help the marketer to alter their contents and reduce the load speed.

Similarly, the bounce rate indicates the percentage of people who left the page at a certain stage. They would have left the website immediately or at certain stage. This insight will help the marketer to identify the page which is creating more bounce rate. With this report in hand, the content could be optimized to make it more attractive thereby changing the SEO strategy.

4.  Improve the Web Presence

Businesses always make an effort to improve their web presence. An effective web presence will automatically improve the search rankings. Web Analytical tool will give a detailed report on search ranking and by knowing this the contents can be optimized as per the requirement.

Similarly, having an excellent online presence indicates that more and more people are accessing the information from the website. This will result in lot of backlinks. Few of the backlinks would be good and few may turn out to be of poor quality. One should keep a check on the quality of such backlinks. In order to gauge the quality, one should find out the authority of the domain providing the back-link and analyse anchor text data to understand how the brand is being perceived by people. This insight will help to change the SEO strategy accordingly.

5.  Conversions

Conversions are the ultimate aim of any business. The visitors on the website goes around various sections, makes a decision and becomes a prospective client. There must exist something interesting on the website which is forcing them to buy the product or a service. The web analytical tools identifies these popular contents and lets the marketer know. As a result, the marketer can play around the website design and content to make the SEO strategy stronger.

6. Use of Appropriate Keywords

Using appropriate keywords helps to improve the SEO strategy. People may use certain popular keywords but there are also many not-very-popular keywords. These not-very-popular keywords may also help in driving traffic towards the website. Web analytical tools help to identify these keywords and based on these analysis, one can develop the content accordingly.

7. Indexing the page with Google

Indexing the page with Google is also very important. If Google is not able to recognize all the pages published by the marketer, then it must be understood that there is something wrong with the site structure. In order to check whether the pages are indexed, one can type “site” followed by the domain name in the Google Search. This will help to optimise the website further.

Optimizing the contents of the website is very important and formulating good SEO strategy based on various analysis will definitely help the website to perform better.

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