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8 Web Analytics Tips To Work Perfectly With Google Analytics Tool For Your Website

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Most of the people do not get insights into data after installing Google Analytics, since they always stick to basics of it like page views or number of visits or data reports and doesn’t try to look what is there beyond at it compared to their competitors. Though all the features can not be learnt over night, its a gradual process. It takes time and lots of experience to use all the features of GA effectively and strategize a business in particular direction. To make things easy, here are some simple but very effective tips if used appropriately can help businessmen to grow in online industry:

1. Set-up Goals:

Establishing a goal is straightforward process, but neglected by the majority of users. Goals are generally established after installation of tracking code. Look at below figures for more clarity:

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The goals is virtual image of what business goals are? This means what is the purpose of a website? For example, if it’s a e-commerce website, then goal should be to sell more and more online or if its a blog then goal may be getting more followers and maximize site traffic. Here are some list of examples which helps user setting up goals:

  • E-Commerce site: Goal should be to enable tracking and checking of the conversion rates for various products
  • Engaged visitors: It means to track people who spend more than one minute on website
  • Readers: It refers to track those people who visit at least two-three pages on website
  • Calls to action: To measure calls to action using event tracking
  • Best performing ads: To measure best performing ads by use of event tracking
  • Subscriptions: Goal should be checking what all features attracts visitors for making subscription

So, user can aggressively use above some clues to get started with but he/she has to make sure that every website is unique in its own and its goal should be aligned with business goals.

2. Enable Site Speed:

This is another feature of Google Analytics which enables to see the load time of any page. Thus, to draw attention of users that which page needs immediate action so as to speed up their load time. It’s very important to have a less load time because it determines the ranking factor in Google which in turns helps in more number of clicks. Thus, a good loading speed can make visitors not to wait and switch to others and at the same time also increases rankings. Here again need not to mention GA will help to track speed and average page load time (in seconds), can be looked at below:

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3. Event Tracking

The feature in GA which enables to track an event is very useful and powerful tool because it helps in tracking almost everything that is relevant to business and ultimately leads to generate revenue such as,

  • How many visitors downloaded the uploaded material, whatever it may be?
  • What kind of ads are performing better across and who all are watching?
  • Which sign up formats look better to convert?
  • What all errors that encounters in between becomes the reason of user’s loss of interest?

GA also enables users set these events as goal and analyse them based on different metrics.

4. Connect To The Account Of Google Webmaster Tools

It’s a new term to users who are not too familiar with GA. It is a free product of GA that enables users to see overall data which can come out as valuable data for business to make decisions. This tool provides the number of impressions for various search queries, their position in Google. It also provides the number of links to the website and diagnosis information reported by Google after crawling user’s site. Site performance can be checked at it and user can send sitemap to Google through this, so that it gets indexed. Connecting the Google Webmaster Tools account with GA account will give an advantage of getting direct access to SEO reports, which helps user to glance at geographical summary along with queries and landing pages. User can use this data to identify:

  • Keywords with a low click-through rate
  • Landing pages with a good click-through rate
  • Countries from where the organic visitors belongs to and who is the target market

5. Visualization Of Flow:

Flow visualization is a very vast topic to sum up here but for instance let’s have a look at this diagram below to get an idea of how exactly its look like:

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Google Analytics provides two reports, Visitors Flow and Goal Flow, previous one comes under the ‘Audience’ section and later is found under the ‘Conversion’ section. The first one i.e. visitors flow will display the exact path that visitors have chosen to navigate through the website. User will be able to track, depending on a selected dimension; for example, keyword or country source, the path and where visitor stopped to look at site’s content. It also give details like total number of visits, how many dropped the funnel and exited or how many visitors toggle between two or three pages continuously. On clicking on any of the page, will get a traffic information for that page. Next one that is goal flow, gives the overall representation of funnel visualization but it is as same as visitors flow dimension wise. The only difference between these two is that the visitors flow use all pages and report based on goal flow and doesn’t uses all pages, but the only step that user has configured according to his need in the conversion funnel. To get additional insights from these flows uses can also make use of filter advanced segments.

6. Multiple Custom Dashboards

In the previous version of Google Analytics, users were available with only one dashboard to look at. Over a period of time, GA has done changes where user now can create up to maximum of 20 dashboards and that too customized according to his/her needs. User can now add metrics, relevant to business or can get some pointer, canvas to start off, then on further moving to adding widgets to create pie charts, custom metrics table & timelines according to business needs and have the way  in a way which user wants to look at it.

7. Multi-channel Funnels

Users are generally concerned about the only funnel that gives them highest conversion rate but with multi-channel lot many other things can be brightened up in front to glance through. It provides more value to user to look into conversion rates and to know exactly which track does visitor has used to convert to customer. User can also track several sources like ads, referrals, and social media or organic search etc. for example there is one active customer of any website, let’s say her name is “Minnie”, now she saw website advertisement on twitter, then came to the site for registration. Further on whenever she visits the site, she just types keywords on search engine. Ultimate credit goes to search engine being the reason for conversion but originally twitter is in this case. Thus with this new feature of GA, user can now track multiple funnels that visitors used.

8. Reporting At Real-time

As the name suggest “Reporting at real-time is the tool which enables user to check real time activity of visitors at a particular movement. Look at the below figure for same:

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User can see how many visitors are on his/her website at that time, not only this but from where they come from like keywords or through referrals and what is there exact location is. Additionally user can also access 3 reports at the time for the same visitors one by one.

  • web-analytics

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