Before writing this blog I have watched around seven videos of Kolaveri Di- original version, Punjabi version, Exam version, Kids version, chipmunk version, Gujarati version, Malyalam version……list continues. What is magic behind this song with strange Tanglish( Tamil-English) lyrics? How this song anthem of nation overnight? In words of famous lyricist Javed Akhtar- “Kolaveri is an ordinary tone [...]
Social Media Case Studies
How Volkswagen India Practices Social Media: Case Study
India is a very important market for various automobile manufacturers whether Indian or foreign. According to a study by Booz & Company, the Indian Automobile industry will overtake the European market and is slated to become the world’s fourth largest by 2015 and will be selling almost 6 million units annually by 2020. This speaks [...]
How To
How To: Be Famous on Twitter – Story of & by a Twitter Celebrity
Recently Digital Vidya invited a very famous Twitter personality from India, Pramit J. Nathan in it’s recent Social Media Bootcamp held at New Delhi. He has over 165,000 followers on Twitter! During his session on Twitter he explained how to gain popularity, credibility & mass following on Twitter. Here we would like to capture the [...]
News
New Sports Based Social Media Platform – Soch.la – Why Watch Cricket Alone?
Founders of Digital Vidya along with fellow IITian Manas have recently ventured into new sports based social media platform Soch.la (pronounced as a single word: Sochla). The idea behind conceptualizing this platform in short term is to fill the need of cricket fans in India to share their comments, views or rants online with their [...]
Social Media Case Studies
Pick up a Social Media Channel and begin with your battle!!
Social Media and Battle?? A weird combination, most of you will be thinking that this girl has gone nuts. But believe me this has happened – Downfall of Mubarak (the famous Egypt Revolution) is an aftermath of a Social Media Movement. We are all Khaled Said – Blogger’s Initiative “We are all Khaled Said”- anonymously [...]
Social Media Case Studies
Journey of Airtel with Social Media
Airtel is a leading global telecommunications company which has always captured viewer’s admirations through their amazing line of advertisements and beautiful musical scores of Rehman. It is also now setting its foot imprints in World of Social Media. The initiatives like facebook and twitter usage packages for its users clearly indicate that brand caught the [...]
Social Media Case Studies
Handling Negative Conversations in Social Media
(This blog is adaptation from Digital Vidya’s Facebook fan page question “ How to handle negative conversations about your brand?” You should also join this vibrant community of digital marketers if you haven’t already done so) POLL : How do you handle negative conversations about your brand? Especially the ones that are unjustified and some people [...]
Case of the Week
[Case of the Week 7: Social Media Positioning|Oct 17- 24 2010): Social Media Positioning
Another brain teaser for this week, continuing with our Case of the Week Series, lets solve this week’s question together. You are appointed to launch n grow a Facebook Community around a recently launched product by an emerging company. Which of the following approaches will you take to name the page on Facebook: a.) Make [...]
Social Media Case Studies
Is Social Media For Me?
Me: “I have Twitter, Facebook, LinkedIn, MySpace, Slideshare , Orkut accounts in my kitty. What do you have? ” My colleague:”I have work to do” hahahaha. This might be truth for many of us. But has anyone ever bothered to sense the impact these social networking sites are creating in our lives , perhaps not [...]
Social Media Case Studies
The Future of Search (Wall Street Journal)
It was Sunday and we were planning to go out for ice cream. I recalled someone talking about Cocoberry, a frozen yoghurt chain. I searched for “cocoberry” on Google and saw the link to Cocoberry’s page on Facebook. I visited the page and saw numerous comments by many of their satisfied customers. I could also see [...]
