Tweet Before writing this blog I have watched around seven videos of Kolaveri Di- original version, Punjabi version, Exam version, Kids version, chipmunk version, Gujarati version, Malyalam version……list continues. What is magic behind this song with strange Tanglish( Tamil-English) lyrics? How this song anthem of nation overnight? In words of famous lyricist Javed Akhtar- “Kolaveri is an ordinary [...]
Social Media Case Studies
How Volkswagen India Practices Social Media: Case Study
Tweet India is a very important market for various automobile manufacturers whether Indian or foreign. According to a study by Booz & Company, the Indian Automobile industry will overtake the European market and is slated to become the world’s fourth largest by 2015 and will be selling almost 6 million units annually by 2020. This [...]
How To
How To: Be Famous on Twitter – Story of & by a Twitter Celebrity
Tweet Recently Digital Vidya invited a very famous Twitter personality from India, Pramit J. Nathan in it’s recent Social Media Bootcamp held at New Delhi. He has over 165,000 followers on Twitter! During his session on Twitter he explained how to gain popularity, credibility & mass following on Twitter. Here we would like to capture [...]
News
New Sports Based Social Media Platform – Soch.la – Why Watch Cricket Alone?
Tweet Founders of Digital Vidya along with fellow IITian Manas have recently ventured into new sports based social media platform Soch.la (pronounced as a single word: Sochla). The idea behind conceptualizing this platform in short term is to fill the need of cricket fans in India to share their comments, views or rants online with [...]
Social Media Case Studies
Pick up a Social Media Channel and begin with your battle!!
Tweet Social Media and Battle?? A weird combination, online pharmacy no prescription most of you will be thinking that this girl has gone nuts. But believe me this has happened – Downfall of Mubarak (the famous Egypt Revolution) is an aftermath of a Social Media Movement. We are all Khaled Said – Blogger’s Initiative “We [...]
Case of the Week
[Case of the Week 7: Social Media Positioning|Oct 17- 24 2010): Social Media Positioning
Tweet Another brain teaser for this week, continuing with our Case of the Week Series, lets solve this week’s question together. You are appointed to launch n grow a Facebook Community around a recently launched product by an emerging company. Which of the following approaches will you take to name the page on Facebook: a.) [...]
Social Media Case Studies
The Future of Search (Wall Street Journal)
Tweet It was Sunday and we were planning to go out for ice cream. I recalled someone talking about Cocoberry, a frozen yoghurt chain. I searched for “cocoberry” on Google and saw the link to Cocoberry’s page on Facebook. I visited the page and saw numerous comments by many of their satisfied customers. I could also [...]
Social Media Case Studies
How to Nurture Your Online Reputation (Wall Street Journal)
Tweet Continuing on my previous article ‘Beware of the Unhappy, Web Savvy Customer’, in which I talked about the importance of managing your online reputation, I would like to leave you with few ways to manage and nurture your reputation in the digital world. I would like to start by again directing your attention to [...]
Social Media Case Studies
Beware of the Unhappy, Web Savvy Customer (Wall Street Journal)
Tweet I once had a problem with ICICI Bank. I visited the branch three times to get it solved but nothing happened, even after three months. I tweeted about my case and the problem got solved in two days. The branch manager even visited my home to resolve the issue. Here is the tweet that [...]
Social Media Case Studies
Why Will People Come to Your Company Facebook Page? (Wall Street Journal)
Tweet Communicating the presence of your company Facebook page and keeping users or readers engaged is a second important part of building a company page on Facebook. I had written last week about developing a strategy and an execution plan as a first step. After you’ve identified your community-building objectives and the target audience, the key question [...]
