Crisis – aah… How do you react to an unwanted dangerous situation, do you stay calm and composed or you push your panic button and behave arbitrarily? Reactions may vary from person to person depending on their basic natures. But in case of Social Media Crisis you can’t afford to follow your basic instinct, instead you have to abide [...]
Social Media Insights
Klout or PeerIndex : Which Do You Prefer To Measure Your Social Media Influence?
If I ask some one “How influential are you”, the most common reply would be “not very” and if asked, “who do you think are influential”, replies would be names of celebs, great political leaders, scientists But contrary to this fact, if you see some hotshot in social media, he/she need not necessarily be a [...]
Social Media Insights
Is Twitter Advertising Really Valuable for Marketers?
Twitter has been quite aggressive in the past few months to prove that it is worth the valuation it has got in the recent times. Its valuation has soared to $8 billion recently which has made it many a critic’s target as it is still to come with any profitable business. According to an article published in Ad [...]
Social Media Insights
10 Common Mistakes Facebook Marketers Make
In India, 83% of companies agree that marketing strategies cannot be successful without the use of social media. Many companies have Facebook pages for their brands as it has the largest reach. At last count Facebook had 670 million worldwide and over 25 million in India. These figures along with inspiring success stories of firms [...]
Social Media Insights
Be Optimistic About Social Media as an Educational Tool
Social media is a great way to be aware about what’s happening in the world around us. It is also a fantastic way to learn new things from our peers and online friends. It is no surprise then that social media can play a crucial role in the education in schools, colleges or universities. There [...]
Social Media Insights
8 Elements of Building Successful Community on Facebook
Facebook has been the hot bed of social media networking and has served several purposes for the marketers. One of these is building communities loyal to their brands. Some do it right & some don’t approach it rightly. Community building on Facebook involves some specific measures as discussed below: #1. Define the Objectives Trying to [...]
Social Media Insights
Engagement: The Real Value of Social Media
Engagement has been the key element of human existence since time immemorial. Without engagement it is simply not possible to conceive of various institutions, families & fabric and culture around the world. It is due to engagement and the need of sharing which has led to so much advancement in technology and human capabilities. Social [...]
Social Media Insights
The State of Facebook Community Building Among Indian Brands
Hankering after numbers on digital media is not new. It lead to the dotcom bust of late 90′s and can repeat again in the form of bust of social media networks if they are not handled the way it should be. The ‘hits’ of those days have turned to ‘likes’ of today’s world. While the [...]
Social Media Insights
Future of E-Commerce & Social Gaming with Facebook Credits
Facebook recently launched the facebook credits across 13 countries, including India. The idea behind this launch is to have a unified system of payments for all the transactions happening on facebook’s platform whether it be for purchasing virtual goods to gift someone, virtual currency for playing social games or purchase of goods on e-commerce apps [...]
Social Media Insights
Overview of Google Plus: Features & User Experience
Google launched Google Plus (Google+) a new social network from it’s stable which seems to be very promising from the initial usage experience. Right now it is invitation based & i got invitation from a friend yesterday morning. Here’s a view of my profile on Google+: Circles Circles are an interesting way of grouping together [...]
