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Empowered HCL’s Global Inside Sales Team In Leveraging Social Media For B2B Lead Generation

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Digital Vidya has been conducting in-house, customized training programs across various areas of Digital Marketing for organizations across Asia since 2010. The journey started with Social Media Marketing Workshop for Intuit India’s Leadership Team in Mar 2010. Since then we’ve organized over 90 corporate trainings for brands such as Citibank, Philips, Times Group, RadioCity, Lava Mobile, Viacom18, Wipro, GE, Cisco, SAP, Reliance, Cognizant, Kotak.

We got an opportunity to recently train Global Inside Sales (GIS) team at HCL Technology. The workshop was led by our co-founder Pradeep Chopra. The objective of this workshop was to empower and enable the participants to leverage their personal profiles on Twitter & LinkedIn to reach out to and engage with potential customers and influencers. While HCL’s team was already using LinkedIn actively, they really got present to the new opportunities in leveraging Twitter. For e.g. identification of influencers on Twitter based on a defined geography and subject area using Tools such as twtrland was one of the key takeaways. Relevant Social Media for B2B case studies across similar companies increased their confidence about the opportunity of Social Media for B2B Lead Generation.

We are pleased to share with you the presentation of the session so that you could also benefit if you are looking at leveraging Social Media for B2B Lead Generation. If you are aware about any other relevant tools or case studies, please share about them in the Comments section. Any question about the content shared in this presentation is welcome! If you would like us to organize any kind of Digital Marketing training for your team, please let us know.

[CEO, Digital Vidya] Among the pioneers of Digital Marketing, Pradeep has been part of the Internet Industry since 2000. He has been a serial entrepreneur for last 16 years and is currently a Co-founder & CEO of Digital Vidya, Asia’s leading Digital Marketing & Data Analytics training company. A graduate of IIT Delhi and a recipient of Social Media Entrepreneur Award at Global Youth Marketing Forum, Pradeep is one of the most sought after international speakers on Digital Marketing and Entrepreneurship. He’s a tweet away @PradeepChopra.
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  • There is 1 comment


    • 3 years ago

      Indrajit Goswami   /   Reply

      An inspiring journey by Digital Vidya. We learn from your achievements. An important learning from ‘B2B through social media’ is ‘An effective twit (in twitter) will never let you quit (from your business/market)’.

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