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Abhishek Rathi

Abhishek Rathi has over 14 years of diversified experience in FMCG, Consumer Durables & Life Insurance industry; with last 8 years in leading Digital initiatives across three leading Life Insurance companies. His key assignments over the last decade include,

  • Digitization of distribution & operations processes
  • Setting up eCommerce channel
  • Digital strategy
  • Digital Marketing
  • Relationship Management
  • Business Development – New Alliance Partners
  • Direct Sales management
  • Sales Strategy: Business Analytics, Planning & Rewards & Recognition
  • Organizational high impact project management

In his current assignment at PNB MetLife India Insurance Co. Ltd., he is leading Digital which covers Digital marketing, eCommerce & Digitization initiatives across the organization. He recently won the prestigious “50 Most Influential Digital Media Professionals” award for 2015 by CMO Asia, CMO Council & World Marketing Congress. He also led PNB MetLife to win the coveted “Celent Model Insurer Asia Award” for their eCommerce platform and “Best Website of the year” by CMO Asia & CMO Council, recently.

Prior to joining PNB MetLife, Abhishek led the Digitization initiatives for Max Life Insurance as a Lead architect & Program manager and played a pivotal role in Agency & Bancassurance transformation by leveraging technology. He led Max Life to win the coveted “Celent Model Insurer Asia Award” for Digitization initiatives in Agency, March’14 at Singapore.

His key accomplishments include:

  1. The launch of first ever Online Life Insurance buying experience with no paper trail.
  2. The successful launch of first ever Tablet solution enabling prospecting, fulfillment & servicing to customers online, ICICI Prudential Life Insurance.
  3. First ever large scale adoption of pre-sales digitization initiatives by Agents (4,300+) & employees (2000+) (Lead management, Tablet based prospecting & Tablet based recruitment process), Max Life Insurance.
  4. Industry first initiative to change partner behavior from churn to retention & augment increase of persistence.

Abhishek is a rank holder & holds an MBA degree from Narsee Monjee Institute of Management Studies, Mumbai.

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