Preetham Venkky is the Head of Digital Strategy & Business (Asia) at KRDS, the Digital Marketing Agency and Facebook PMD. Based out of Singapore, Venkky has over a decade long experience in Digital Marketing, with a keen focus on Mobile & Social. While his expertise lies primarily in the integration of Digital POEM (Paid Owned and Earned Media), He has in-depth knowledge of using analytics to form powerful insights. Having started off as an engineer, Venkky understands the technology behind the latest in digital. Venkky has worked with a wide clientele spanning FMCG, luxury goods, electronic devices, white appliances, automobile, eCommerce and BFSI.