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Follow 5 Content Marketing Tips To Succeed With Inbound Marketing Campaigns

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Every morning our day starts with a newspaper. Television, mobile, books, internet, magazines, etc. are part of our life. Think, what makes all these things so interesting? Why we prefer to use this thing on a daily basis? We prefer to use these things because we get lots of information through this medium. They help to keep yourself updated with the latest news around the world. With the advent use of the internet, we can get information about anything easily, students can learn new technology, businessman can send any messages to any person easily around the world and many more.

Nowadays almost every business, whether it is small or big business have their own website. The website is the great medium for them to share information about their brand or service with large amount people. It is the very efficient and cost effective way of marketing. But as we all know that everyday new websites are coming on the market. So there is a big competition between these websites as well. To overcome this problem, it is essential to design your website in such a way that the user gets attracted towards it. Yes, your content must be attractive, simple and creative. It can be in any form like blogs, videos, infographic, offers, etc. Marketing methods are also changing with this digital world. Instead of old outbound marketing methods now people are taking an interest in new inbound marketing methods. World class company HubSpot is actively taking initiative to aware people, businesses about Inbound marketing.

Along with the inbound marketing method,  many businesses also focus on content marketing. The combination of these two can produce great ROI for businesses. But what is content marketing?

“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”

Content-StrategyThe main purpose of Content marketing is to attract and retain customers by consistently creating and curating relevant and valuable content keeping consumer behavior in mind. It with the intention of changing or enhancing consumer behavior. It is best to integrate content marketing process with your current marketing process. It is the art of communicating with your prospects or customers without direct selling. To stay ahead in this digital marketing competition every business has to follow certain content marketing tips which can boost your inbound marketing efforts as well.

1) User attention

Think, you are searching for best laptop on the internet. You opened one related website, but instead of laptops you found other gadgets then what happen? You will get disappointed and probably move to another website. So to keep your prospects to your website, you must take care of few things.  Before creating any content on your website or on social media think about few questions.

  • For whom I am going to create content?
  • Why I am creating content?
  • What type of content readers like to read?
  • Am I writing it properly?
  • Is it attractive and interesting?

The main idea behind content marketing is to create content according to prospect’s interest or write the content about what customers expect from you. Make sure whatever you are creating it should be relevant to the subject. Your content can be anything like webinar, blog, videos, infographic, etc. make sure that you always maintain the quality of your content. It will help to build a positive image about your brand and may result in better ROI.

2) Proper Usage of language

Always try to write target specific content with proper language. Don’t write your content in a complicated high level language. Keep in mind that your content may read by students, businessmen or simple housewives. So it should be written in proper language that understand everyone. Try to funny, friendly, interactive, technical while writing. It will create a great impression about you and creates interest to read  your content and boost your inbound marketing efforts.

3) Be Creative

images (3)Make sure that your content must be creative. Nobody likes boring and lengthy content. Whether it is  the blog or video or webinar it must creative to attract consumers. To gain attention, you have to create something that is really interesting and different than your competitors. The magic of smart marketers  is to take boring information and turn it into a sensational interesting, involving characters with the cleverly hidden call-to-action. It is  a fact that almost every buyer persona loves a good story. You have to determine prospect’s pain points and any problems they are facing in their role, and then convince them that how your company or product can help. Try to include some real case studies in your content to make your content more creative. Success stories are really useful to build a positive image about your brand. There is a big competition in the field of content marketing. So more creative you are, there are more chances to get prospects and retain them.

4) Sharing

It is essential to any business to share information about their business through different mediums. Try to share your content on different social media like Facebook, Twitter, LinkedIn, etc. Remember one thing that prospect or customers may use different social networking media for communication. So make sure that you should present on that medium with latest updates. It is good to diversify your company’s engagement efforts by participating in multiple platforms such as blog on the website, Twitter and Facebook, connect via Pinterest, Tumblr and LinkedIn, etc. This will help you to reach out to a larger audience and your brand can experiment with different types of content for each platform.

5) Answer comments

In many companies this the most neglected part. But as per the inbound marketing and content marketing experts, this is the important part in the overall marketing process. By answering comments, you can set communication with your prospect or customer which is really useful for understanding their expectations from you. It is the best way to show your consumers that you take care of their queries. Try to be humble while answering the comments. This will create a good image and helps to gain more customers.

Image credit: jensholvet.com, netsurfmarketing.com

  • inbound-marketing

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