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Google’s Safe Browsing System Targets Unwanted Browser Softwares

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google_safe_browsingWith a massive user base to handle and everyday threats approaching users from throughout the world, security management has become a concern for companies like Google. The giant search engine has now come up with a new update for Chrome users that will prevent them from any malicious advertisements or any website that contains malware that gets downloaded without user’s permission. Lucas Ballard who works as a software engineer at Google recently posted on his blog which affirmed that any unwanted software will automatically be flagged when user accidentally tries to download it and the users will be redirected into the warning page.

Google Safe Browsing which provides lists of URLs for web resources that contain malware and phishing content is now targeting the unwanted websites that are the source of these threats to users. With increase in moot content on websites every year, attackers are attempting every day to trick users into installing these programs that might lead to issues like change of user’s homepage or showing extra ads on various sites which leads to disruption of security of user’s system. Unwanted software, as Google describes, alters a browser’s settings or redirect the users’ browsers to others sites without a user’s permission. It comes attached with the ads, websites or downloads and thus the users unknowingly install these programs into their systems. These programs once installed, are quite problematic to uninstall later and disrupts the security of user’s system. Besides affecting their system through phishing content and virus, it also fills the website with deleterious programs infected with virus and malware.

Every month thousands of malware infected sites and phishing sites are detected by Google, displaying a red warning sign to Chrome users informing them about these potential threats coming their ways.  It is estimated that 5 million such warnings are generated every day. On the 26th anniversary of invention of World Wide Web, Google posted on its blog stating that the safe browsing system protects about 1.1 billion browsing applications. The warning signs, it generates is likely to increase since Google has been focusing on improving the access for safe browsing search. So in the coming time, more giant red alerts and warnings will be seen notifying the users to stay away from mischievous and unwanted software. A Google Study discovered that 5.5% of its users are affected by Ad injectors. Google’s safety feature was started in 2011, but it has been scanning malware since 2008. It has been alerting the Chrome users from the online unidentified threats with a security warning, but now the company is targeting for extending the safe browsing application for Apple’s Safari and Mozilla’s Firefox. Microsoft’s Internet Explorer has similar warning system called ‘Smartscreen Filter’.

safe browsigThe search engine giant is now looking forward to provide safe browsing data for developers to know which domains have been hosting unwanted software and the owners can also discover these issues by providing the safe browsing notifications into Google Analytics. Ads that contain phishing content has now been identified by Google and it will send alerts to the users before opening any site or downloading a file. The security of the browser is also enhanced by the Google Chrome to stop users to download to the ‘infected’ software. AdWord policies are also updated to prevent advertisers to promote unwanted software on AdWords. The Safe Browsing feature will investigate these advertisements that are used as phishing to download unintentionally malwares. According to Google, this will provide users security and show only those ads that are beneficial to them.

“The folks trying to make a buck off people have to come up with new stuff and that puts us in a position where we have to innovate to keep pace with these guys. You are now going to see a crescendo in our enforcement on sites that meet our standard of having unwanted software.”, said Stephan Somogyi, Google’s product manager of safe browsing, in an interview with AP. Google has revealed this year that it has received over 100,000 user complaints about unwanted ads in Chrome. The tech giant also revealed that it has removed 192 misleading Chrome extensions from the Chrome Web Storage that affected 14 million users with undesirable ads and content. Google has continuously been putting enormous efforts to culminate these online traps and this new protocol will surely be able to provide maximum security features for the users but with no doubt, there will be many issues rising along with these security features for sure. Many analysts believe that this new security feature will hinder the growth of startup websites in the market. So the new warning display will now be more consistent with the enhanced security policies.

Google promises that this safe browsing software will continue to extend its safety feature for flagging malware and shielding sites from malicious content.

Image Credits: Google

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