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How Social Media Is A Blessing For Startup Businesses

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With the advent of globalisation, today every brand wants to become a global brand and wants their customers to be from all around the world to buy, discover, share and interact with one another about their products. This calls for the brands to be aware of the different needs of their customers. It is this very awareness that poses challenges to the brands like: How to address multiple speaking audiences? How to cater to the audience in different time zones? How to prioritise and implement social strategy to get the maximum out of a campaign?

But in past few years, growth as well as  popularity of social media has increased tremendously. Majority of the people are active on Social Media now a days, and this has enticed more and more organizations / brands to adopt the social media for marketing in order to specifically target their potential consumers.

So what is Social Media Marketing?

Social media marketing, or SMM, is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes, as well as paid social media advertising.

SO for a start-up vying for immediate growth a clear cut strategy will be required to rise above the clutter and make a mark on the global audience.

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How exactly social media is benefiting the brands?

  1. Marketing: :Social Media helps in lead generations, improved Search Engine Optimization, Awareness & Reputation building, and in increased brand exposure.
  2. Research & Development: Through social media one can monitor various competitons and can also study market insights for a particular product.
  3. Finance: Social Media can be very Cost effective for startups and can also help in reducing marketing/recruitment/customer service costs.
  4. Customer Support: A brand through Social Media can achieve customer loyalty/retention, improved customer experience, and can also provide real time personalised support to all customers.
  5. Human Resources: One of the most important benefits of Social Media is Human Resource, as this is the key to networking, networking helps a brand in various ways like it helps in spreading awareness about the brand, help in recruitment, building strong database.
    Networking.
  6. Public Relations: Last but not the least is Real time communication.
    85% of all the marketers surveyed believed that social media helped them to increase their Brand exposure.

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After knowing the benefits of Social Media, we also need to identify all the platforms which are available for marketing.

Know Your Platform

  1. Facebook: Facebook’s casual, friendly environment requires an active social media marketing strategy that begins with creating a Facebook Business Fan Page. You will want to pay careful attention to layout, as the visual component is a key aspect of the Facebook experience. Social media marketing for business pages revolves around furthering your conversation with audiences by posting industry-related articles, images, videos, etc.
  2. Google+: Google+ is the new Facebook competitor, and it promotes the same fun, casual atmosphere. On Google+ you can upload and share photos, videos, links, and view all your +1s. Also take advantage of Google+ circles, which allow you to segment your followers into smaller groups, enabling you to share information with some followers while barring others.
    You can also try hosting video conferences with Hangouts and experiment using the Hangout feature in some fun, creative ways.
  3. Pinterest: Pinterest is the latest in social media marketing trends. Pinterest’s image-centered platform is ideal for retail.
    Pinterest allows small businesses to showcase their own product offerings while also developing their own brand’s personality with some unique pinboards.
  4. Twitter: Twitter is the social media marketing tool that lets you broadcast your updates across the web. Follow tweeters in your industry or related fields, and you should gain a steady stream of followers in return.
    Mix up your official-related tweets about specials, discounts, and news updates with some fun and quirky tweets interspersed. Be sure to retweet when a customer has something nice to say about you, and don’t forget answer people’s questions when possible.
  5. LinkedIn: LinkedIn is one of the more professional social media marketing sites. LinkedIn Groups is a great venue for entering into a professional dialog with people in similar industries and provides a place to share content with like-minded individuals.
    Encourage customers or clients to give your business a recommendation on your LinkedIn profile. Recommendations makes your business appear more credible and reliable for new customers. Also browse the Questions section of LinkedIn; providing answers helps you get established and earns trust.
  6. YouTube: YouTube is the number one place for creating video content, with can be an incredibly powerful social media marketing tool. Many businesses try to create video content with the aim of having their video “go viral,” but in reality those chances are pretty slim. Instead, focus on creating useful, instructive “how-to” videos.
  7. Reddit: Reddit, or similar social media platforms such as Stumble Upon or Digg, are ideal for sharing compelling content. With over 2 billion page views a month, Reddit has incredible social media marketing potential, but marketers should be warned that only truly unique, interesting content will be welcomed. Posting on Reddit is playing with fire—submit spammy or overtly sales-focused content and your business could get berated by this extremely tech-savvy community.
    If you have content you believe the Reddit community (majority is young, geeky, liberal, and internet-obsessed) would enjoy, you could reap tremendous benefits and earn valuable traffic.

Having an active Social Media presence can make a big positive difference to Start ups, especially in markets where companies rely on word of mouth for promoting their products .The main goal is not to sell, but a commitment that should add value to relationships with the customers . Sales will follow if you show to your customers that you care.

Image credits: sage.com, thesocialmedia,

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