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Leverage Digital For Co-Marketing At Master Franchise Conference 2014

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DSC_3923Digital Marketing has been already at a stage where it can be considered to be on the maturity or highest peak stage. Thus, Kapil Nakra, Co-Founder, Digital Vidya spoke and shared his views on How Co – Branding and Co – Marketing can bring efficiency and enlightened the participants with his insightful knowledge and experience in Digital Marketing.

Few major discussions during the conference were:

  • Digital Marketing Orientation
  • Why Digital Marketing is increasingly becoming popular?
  • Comparison of possible reach building channels including Traditional Media & Digital Media.
  • Content Marketing Initiatives to generate relevant leads at low cost.
  • Case Studies of Indian Business are leveraging Facebook, Twitter & Emailers.

Kapil also shared few great examples and case studies during the conference such as,

  • Justin Sacco, PR Director, InterActiveCorp (IAC) Case Study
  • Philips Case Study
  • OLX Case Study
  • Faaso’s Case Study
  • Congress Leveraging Twitter
  • ICICI Bank Reputation Management On Twitter
  • Digital Vidya’s Case Study with ICICI Bank
  • Hippo Case Study

It was an insightful two way conference where participants were also keen to develop an understanding of Digital Marketing. We are pleased to share the below presentation for a session with you.

Interested in learning and having a complete understanding of Digital Marketing through experts? Sign Up now to book your seat.

  • Digital-Marketing

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