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OnePlus Collaborates With Ola Cabs To Expand Customer Base

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wpid-id48726290_ola-cabs1OnePlus is a technology startup committed in bringing the best possible technology to its across the globe. Created around the mouth of word, “Never Settle”, OnePlus creates gracefully designed devices with premium build quality, high performance hardware. Whereas on the other hand, Ola (formerly known as Olacabs), is India’s most popular mobile app for personal transportation. Ola amalgamates city’s transportation for customers and driver partners onto a mobile technology platform ensuring convenient, transparent, easy to approach and quick service fulfillment. Ola is committed to its mission of building mobility for a billion people all over. Using the Ola mobile app, users across 100+ cities can book from over 250,000 vehicles, including cabs, auto-rickshaws and Black-Yellow taxis in Mumbai. The app is available on Windows, Android and iOS platforms. Ola recently acquired TaxiForSure, India’s second largest cab aggregator, which continues to operate as an independent brandOne Plus, the Chinese mobile handset maker partnered with renowned online cab aggregator and service firm Ola, provided an on-demand experience to consumers who want to buy the OnePlus 2, its new flagship phone.Ola was founded in Jan 2011 by IIT Bombay alumni Bhavish Aggarwal and Ankit Bhati.

Objectives

  • To bring forward exclusive experience partnership for the first time in India
  • To make customers experience OnePlus 2 phones straight from the Ola App
  • To select few lucky customers who also get a chance to win invites to buy OnePlus 2

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About the collaboration

Ola will make OnePlus 2 phones available for its millions of customers to experience it at first hand. This globally first of its kind partnership between OnePlus and Ola signifies innovative ways that brands adopt to engage with customers using newer platforms. Earlier recently, Ola went app-only and this large base of mobile-first customers now get an opportunity to experience the most talked about smartphone of 2015 from the very same app they trust, for all their mobility needs.OnePlus 2 will be available for an on-demand experience on the Ola app this month in 6 major cities across India including Bangalore, Mumbai, Delhi, Hyderabad, Chennai and Kolkata. Ola customers can request a free OnePlus 2 experience at their doorstep, just like they would request a cab, by clicking on the ‘OnePlus 2’ icon that will be live on Ola’s app during these days. Users can register on the Ola app to have a chance to get OnePlus invites and freebies. Additionally, a select few customers who request an experience on the Ola app stand a chance to win the desired OnePlus 2 invites.

Recent ongoing and upcoming events

In Bangalore and Chennai, this recently launched dynamism was already available on 17th and 18th of August, in Hyderabad and Mumbai on 21st and 22nd and in Kolkata and Delhi it will be on 25th and 26th of August. OnePlus and Ola will also have unique social media campaigns for customers to win the invites.Speaking on this partnership, Sudarshan Gangrade, Vice-President – Marketing at Ola said “This is the first time ever, that an on-demand platform in the country is bringing an exclusive experience for its users, with the new OnePlus 2. Users can request a OnePlus 2 experience at their doorstep within minutes, straight from their Ola app, with the same ease of booking a cab with one touch. We are excited about this partnership and look forward to our users experiencing the OnePlus 2 before anyone else does in the country.

Furthermore, Vikas Agarwal, General Manager – India, OnePlus said,

“At OnePlus, it has been our constant endeavor to innovate our marketing strategy to further enhance the user experience, and this collaboration is another step in that direction. We are excited to have partnered with Ola, known for their excellent personal transportation service, to bring forth the OnePlus 2 experience to users in the most personalized way. We are confident this initiative will resonate well with our fans and give them a chance to experience the dazzling OnePlus 2.”

OnePlus 2, the latest offering from OnePlus is at the top of the line intensifies itself into an aesthetically crafted smartphone design adopting the state of the art of technology. With an industry-leading 5.5″ Full HD display, USB Type-C connector, Qualcomm® Snapdragon™ 810 SoC, fingerprint scanner, OIS enabled 13MP camera with laser auto-focus and a superabundant 4GB of LPDDR4 RAM at your disposal, the smartphone will continue to lead the way as your digital companion well into the future as well. The 64GB OnePlus 2 will be available for purchase with an invite in India, starting August 11th for Rs. 24,999/.

This collaboration and partnership is expected to bring in bountiful of success. People across the nation and outside is going to become more and more technology savvy. Till date, Ola is believed to serve to the best of their ability and no negative feedback or review as such has been heard or recieved by anyone. About One plus, it’s quite obvious of the fact that any international collaboration with a national technology is going to strengthen the bond between both the nation’s relationship and technological aspect as well. Hoping that this partnership is going to be a successful one and a huge hit and bring in more and more similar opportunities regarding marketing and its expansion.

Image Credits : mobilemasterblog.wordpress, techcrunch

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