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Search Keywords Easily With Google Adword Keyword Planner

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google-adwords-keyword-plannerThere are number of reasons for you to use Google’s keyword planner. Right from its inception, the tool has helped thousands of marketers around the world. Though much has been written and said about the tool, it always maintains its charm with its users. The interface, speed, user friendly features of the tool are tantamount for its long innings. Let us discuss why it is still a widely used SEO tool in the industry. Here are eight key features that would compel you to use the Google keyword planner tool –

  1. Traffic Forecasts
  2. Multiply Keyword List
  3. Prepare Ad groups
  4. Plans your Budget
  5. Help Niche Marketers
  6. Keyword Research
  7. Understand Competition
  8. Target

Traffic Forecasts

One of the foremost features of using Google’s keyword planner is traffic estimation on the potential keywords. Potential keywords are nothing but the keywords you are trying to target for your business. It is very important to understand the psychology of a consumers and hence, we need to think from a customer’s mindset to select the keywords. For example, a user searching for laptop chargers would type in different permutations and combinations before concluding at the right place. As such, it becomes highly customer centric for marketers to select the keywords. The traffic forecasts from the keyword planner would provide average monthly searches, a good number to begin with. It is the third option available on keyword planner as ‘Get traffic forecasts for a list of keywords’.

Multiply Keyword List

Extending further, the thought of having various combinations of keywords, Google keyword planner allows you to mix words to get more keyword ideas. In the keyword planner there are two columns named as List 1 and List 2. Here, we can really play with the keywords and the relevant search terms to get more ideas. For example, in the column List 1, we can have the search terms such as ‘best English coaching’ and in the second column we can have the place name ‘New Delhi’ or ‘Lucknow’. The results produced after you click on get estimates would be a mix of both the columns with few words here and there. Though it doesn’t always give you the best ideas, but helps us identify various options to choose from. Multiply keyword lists is the fourth option available on the keyword planner.

Prepare Ad groups

There are various case studies available wherein companies have faltered in organizing keywords. That brings attention to the Ad groups. Now, the keyword planner when pitched in helps us make our keywords bit more organized. Many organizations who practice full blown marketing strategies for its products bid high enough for their keywords. However, it needs to be ensured that along with bidding for the right keywords, they segment keywords in their respective groups. Conglomerates, retailers and even the service companies have wide range of offerings in their portfolio. In such cases, Adword groups can come handy.

Plans Your Budget

Once the keyword planner generates the keyword ideas, it provides an option to enter the bid amount and the daily budget. The detailed estimates received gives information on the costs per click and impressions, finally; providing the total cost as well. Simply a great option to leverage upon. Since marketing and finance functions of an organization work closely, the transparency this tool brings on the table is commendable. A typical campaign estimate also provides the bid range for a set of keywords, again proving helpful for budgeting.

Help Niche Marketers

The very first lesson learnt in marketing is to identify the needs and wants of customers. Understanding the psychology behind keywords and tapping the untapped is nothing but the same. Google keyword planner offers keyword ideas to marketers to serve the niche markets. It also helps them narrow down their keyword search to few key specific areas. It stems from the idea of ‘the marketing concept’ which explains the need to be customer centered and then create, deliver and communicate value. Here, marketers can definitely look for new ideas to tap on.

Keyword Research

The core functionality of the tool is its extensive capabilities to perform a keyword research. Every search engine marketing and optimization effort starts here – Keyword research. The bread and butter of every digital marketer. Google has identified 200 ranking factors which would be considered for determining the search engine ranking results (SERPs). One of them being the placement of keywords in the content. A famous cliche floated by Google is ‘content is king’ and to prove it is no easy task. Marketers perform number of iterations before they start getting results and in such a competitive world one who cracks this tough nut meets success. Even though keyword stuffing has been penalized by Google’s new algorithm, we are glad that we have Google keyword planner to help us identify keywords for us to build content around the same.

 Understand Competition

Another major benefit of using the keyword planner is to perform a competitor analysis by looking at various indicators. Upon selecting the first option of keyword planner, we get three options to choose from – ‘Your product or service’, ‘Your landing page’ and ‘Your product category’. When we fill in the ’Your landing page’ option with a competitors web address, we get all the relevant results. Important information such as the top keywords used can be easily found and you can start working on those keywords. This strategy is often practiced by bloggers to beat their competitors. Another feature on the keyword planner is the exhibition of level of competition once we select a product category and the keyword idea list is populated.

 Targeting

If you are a local SEO player, you can’t afford to miss on this one. The targeting feature on the keyword planner would help you identify the difference in the search volume and competition level from a specific city and at the country level. The competition levels range from low, high and medium which can vary. Look out for the change in results once you change the target location to a specific city.

These features along with research on the keyword planner would make you proficient enough to be in the game. So, take the plunge and learn these features in no time. With little practice and devotion on the tool, you are good to go.

 

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