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Stop Making 3 Most Common Deadly Social Media Marketing Mistakes Now

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Stop Making 3 Most Common Deadly Social Media Marketing Mistakes Now Social media marketing became an integral part of corporate world. Companies have realized the importance of social media marketing in their business and rely heavily on  those channels to promote their products, services besides popularizing their brand and business.

Facebook is leading the front in the social media space as this channel has the highest number of members worldwide, so the marketers cannot ignore Facebook for any social media marketing campaign. However, one needs to be careful when using social channels for product-promotional activities as some common mistakes can severely affect the success rate on these channels. Here are the three such common mistakes that one should be careful about while engaging their brand through social media networks.

1. Self promotionStop Making 3 Most Common Deadly Social Media Marketing Mistakes Now

This is a common mistake committed by many companies these days because of their ignorance about social media marketing. Many small and medium sized business do post their social media links at every place where they interact with people online.

It is quite fine sharing them on outgoing mails and blogs but do not post them at every place online because that is not going to help anyway. Instead, the marketers should focus on to give more value to their content, and provide solutions to people’s problems online. Find out what people are struggling with and how are they performing in their marketing activities? Find out the ways to provide value to such people and those people will eventually engage with us with more likes and shares.

2. Lack of consistencyStop Making 3 Most Common Deadly Social Media Marketing Mistakes Now

Social media marketing is an ongoing process and a marketer should be active there on a continuous basis. As a marketer, we should not post content irregularly, as the social media channels like Facebook needed its services to be utilized on a regular basis.

We are not expected to keep the gap between posts too long and it means that, we should not post content on one day and wait for 3 days to post the next; instead post content on every single day and become active on regular basis. Posting content on irregular days can bring down the overall rating on Facebook and other social media channels and eventually ended with less people to read our posted contents. So, it is very important that we keep posting valuable content on daily basis consistently.

Stop Making 3 Most Common Deadly Social Media Marketing Mistakes Now 3. Not make the content engaging

The purpose of posting content on social media is to get more engagements by way of more likes, shares and comments. These three important goals that one needs to keep in mind when posting any content on Facebook or any other social media channels. Create valuable content that would interest the target audience and engage them well for long periods.

Stop Making 3 Most Common Deadly Social Media Marketing Mistakes Now If PPC or paid advertising is used for brand promotions then the marketers need to keep attention on optimizing these ads and get maximum yield out of it. We need to place more than one ad and give attention to target audience at every time when we place the ads. Find out which ad matrix work the best in terms of the click through rate and the investment and then make the appropriate choice.

Click through rate at 1% or higher are nominal and needs to keep that level for healthy results. In case, if we are not able to maintain click through rate around that level, then we need to work out on it by rearranging the ad places, and solve the issue by trial and error method.

It is very important to consider the cost factor when we do such experiments with PPC ads. Higher the click through rate, lesser the cost so we need to ensure that we optimize ads to get the best result possible and choose the same method for our next campaigning.


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