Tweet Facebook has been the hot bed of social media networking and has served several purposes for the marketers. One of these is building communities loyal to their brands. Some do it right & some don’t approach it rightly. Community building on Facebook involves some specific measures as discussed below: #1. Define the Objectives Trying [...]

Tweet Social media has added a new dimension and depth to the marketing mix of brands all around the world. From one-many to many-many communication it has been a great taste for brands to participate in the online communication of customers to get insights and communicate with their customers directly and thus build lasting relationship [...]

Tweet Facebook recently launched the facebook credits across 13 countries, including India. The idea behind this launch is to have a unified system of payments for all the transactions happening on facebook’s platform whether it be for purchasing virtual goods to gift someone, virtual currency for playing social games or purchase of goods on e-commerce [...]

Tweet Yesterday, Digital Vidya was represented by me & Pradeep Chopra at Social Media Club Delhi’s monthly Meetup organized at NASSCOM’s delhi office. The agenda was to share about the challenges of building a Social Network from scratch, pitfalls to be avoided & how to raise the interest of investors. Session was lead by Pradeep. [...]