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Tools that can improve Social Media Analytics

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If a marketer wants more insight about his social media activities, or if he is looking for a tool to bring important analytics to one place, he can follow the two social media analytics tools given below. The given tools delivers clear insight about a marketer’s social media activity.
What are analytics?
Analytics is the communication and findings of meaningful patterns in data. It relies on computer programing, statistics and operation research to quantify performance.
Social media analytics are more than numbers. Analytics gives data to improve social media engagement, to tie social media to bottom line and make marketing decisions.
Analytics can be used effectively if the data is presented in easy to understand format.
Here are some tools that a marketer can follow:
1. Automatic reports can be received daily through email with social report
One thing that everyone checks daily is their email. So it is sensible to get social analytics and updates automatically delivered in the inbox.
Social report is an inclusive analytics tool with a very inexpensive starter account that let a marketer to monitor up to five projects. Once an account is created, he can set up his first project dashboard and then he can click on the add social media accounts option to start connecting all the social media accounts and other important business accounts. Social reports connects to all the major social networking sites such as Facebook, Twitter, Google+, Pinterest, Instagram, and many others.
Once set up, marketer can access lots of graphs to analyze audience engagement, growth, activity, and reach.
One good thing about this tool is that the marketer can get a daily digest summarizing the important activity from each of his connected accounts.

2. Analytics reports should be shared with the stakeholders through Cyfe
If the marketer is already using dashboards and if he likes it then he will love Cyfe. To get started with it he can create a new account for free and then can see how it works. After that he can upgrade it to premium plan to go unlimited. Once he has created his account, he can set up his first dashboard. Inside the new dashboard, he can widgets to track to his social accounts. There are several widgets for Twitter, Facebook, Instagram, and many more.
Depending on the network he chooses, he’ll be able to create widgets to display his audience size, key word searches, and activities.
He can also create dashboards and widgets for many other platforms including Google analytics, AWeber, FreshBooks, PayPal, and Moz.

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