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Top 10 Web Analytics Books

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Are you new to web analytics? Do you want to know the ABC’s of web analytics? Don’t worry, I have compiled a list of top ten web analytics books to refer, to get your car on the highway to learning web analytics.

Nothing can beat sitting back with a hard copy of a book but since this is about web analytics it would be ironic if I didn’t mention any online resources! So, the following compilation is all about books and blogs.

  • Web Analytics : An Hour A Day

Web-Analytics-Hour-A-Day

Written by none other than Avinash Kaushik, Digital Marketing Evangelist for Google, Co-Founder and Chief Education Officer for Market Motive, and author of two bestselling books: Web Analytics 2.0, Web Analytics: An Hour A Day of which are on the top of this list.

This is a detailed guide on the most proficient method to implement an effective Web analytics strategy. The book drives you on a way to increasing actionable insights from your analytics endeavors. Learn how to move past clickstream analysis, why qualitative data ought to be the focus, and more insights and procedures that will assist you to make a client driven mindset without affecting your organization’s bottom-line.

  • Web Analytics 2.0

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This book is a continuation of the previous book by Avinash Kaushik, Web Analytics : An Hour A Day. Although, it can be read as a standalone as well. It provides insights into the process of developing an actionable strategy, correctly using the techniques of analytics, solving challenging problems like measurement of social media campaigns and campaigns run on multiple other channels, attaining success through the leveraging of experimentation techniques, and deploying tactics which will help you in social media listening. Who knows, reading this book may turn you into a superhero of analytics.

  • Advanced Web Metrics

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Advanced Web Metrics with Google Analytics is authored by Brian Clifton. This book is an encyclopedia for Google Analytics. Google Web Analytics team for Europe, Middle East, and Africa was formerly led by Brian. The online learning center for the Google Analytics Individual Qualification (GAIQ) was initiated and launched by him as well.

The book covers each and every aspect of Google Analytics, right from basic reporting to segmenting, social and mobile visitors tracking, usage of the new multi-channel funnel reporting and more. It is continuously updated as per the updates in Google Analytics. Currently, the book is its third edition and a likely fourth might be coming. If you have limited time to catch up on web analytics, then this is the book you should hook your eyes on.

  • Successful Analytics

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Another book from Brian Clifton. His latest offering after Advanced Web Metrics is a world away from the first. It is not a continuation. Instead of keeping the focus on only the analysing and measuring of data, the book aims to help in understanding the web analysis process from the beginning to end, thereby giving an all round experience on web analytics.

  • How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI

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The book is authored by Nichole Kelly, CEO at Social Media Explorer. The book aims to provide clear cut answers to some of the common questions a user of web analytics would have –

  • If you have run social media campaigns and invested a good portion of your budget in it, then what is the ROI?
  • How much revenue do the activities you do on your social media platforms generate every month?
  • Are social media prospects likely to convert into customers?
  • Which social media status update delivered the highest conversion rate?
  • How long should we retain new social media customers?

This book gives a straightforward step-by-step technique for making measurable strategies and getting the data to prove they deliver. There are also some helpful hands-on exercises in the book.

  • Google Analytics

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Coming to online reading, the very first blog that merits a spot here is Google’s own analytics resource. The number and frequency of posts vary from month to month but they have information on the latest updates in Google Analytics. There are a lot of useful resources in here about how to get more from your web analytics, learning videos, and many more extra resources which you can use.

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  • Occam’s Razor

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Occam’s Razor is a web analytics blog by Avinash Kaushik. It is among the most popular blogs on Web Analytics. No list of resources on Web Analytics can be complete without mentioning work of Avinash Kaushik. There is tons of practical advice on web analytics in this blog, whether you are an expert or a beginner it will be extremely useful to follow this blog.

The blog has long and detailed posts on a range of web analytics situations which relate to digital marketing. From in-depth multi-channel analysis, to legalities of tracking, to tips for measuring different aspects of marketing.

  • Online Behavior

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Online Behavior is a website founded by Daniel Waisberg, Analytics Advocate at Google. More than 40 authors from around the world are listed on Online Behavior and a lot more authors have written for this site if you take into account all the guest authors. Which probably makes this one of the biggest and extensive collections of analytics expertise on the Internet. You will be able to get blog posts on any and every topic on web analytics on this site. It broadly covers targeting, segmenting, testing and usability in addition to analytics and optimisation. From theories, guides, to new feature reviews, and tips and tricks; there are also videos, cartoons and slides, all with the best content possible.

  • Analytics Talk

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Another great blog to watch out for is Analytics Talk by Justin Cutroni, Analytics Advocate at Google. Like Avinash, Brian, and Daniel, Justin is one of world’s most respected web analysts. Due to his close proximity to Google, he gets early access to new features to help develop them and then he makes sure this knowledge gets shared with the web analytics users and enthusiasts. The posts are clear and helpful, in the form of guides to help you use the features within Google Analytics.

  • Optimize Smart (Formerly SEO Takeaways)

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The list is not complete without Optimize Smart, formerly SEO Takeaways, by founder Himanshu Sharma. His blogs go into in-depth detail of every topic and each blog post provides so many takeaways that you can begin implementing or at least considering upon straight away.

There are so many other good blogs and books. If you know of any such web analytics book besides the one’s mentioned above, feel free to add them in the comment section below.

Image Credits: webanalyticshour.com, wileyindia.com, brianclifton.com, analytics.blogspot.com, kaushik.net, optimizesmart.com, cutroni.com, online-behavior.com

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