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Top 10 Thoughtful Tips For Planning Your Google AdWords Campaign

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Google AdWords

                Keywords are the foundation of any successful AdWords campaign. You can write the most enticing ads, but if you don’t manage to put your ads in front of the right customer, your efforts will go in vain.

           Choosing the right keywords for your AdWords is a very subjective and critical area. The right keyword depends on your industry or line of business, but also on what kind of budget and growth goals you have.

Boon for small business:

                 For a small business, AdWords can be a hugely successful method of driving traffic, marketing your product and ultimately getting increased sales. With some financial flexibility, small businesses can pursue online marketing with pay-per-click advertising (PPC).Not only does it give you access to large volumes of targeted traffic, but it can also be very cost-effective if strategically approached and implemented.

            Google AdWords are a powerful tool in online marketing Google AdWords. The biggest benefit of Google AdWords is the overall reach. It’s by far the largest search engine and makes up over two-thirds of the entire market share.

Now let’s ponder on what do you want from your ad campaigns? Be aware of the outcomes you want to achieve from your campaigns. List out your campaign objectives about

  • What do you want as an end result?
  • Increased website traffic
  • Online sales conversions
  • Lead generation
  • More Survey/coupon participants

Before planning your AdWords campaign, take tips from the following 10 Points.

1. SMART Goal:
It is very important to have a clear and specific SMART Goal before starting any ad- campaign. The agenda of any AdWords campaign should be to grow sales rather then increase traffic on your website or creating brand awareness – After all we are paying for it.
For a successful AdWord campaign, we should ask few questions to ourselves.
Is it adding value to your business? Making an online purchase? Before you go live with your campaign, make sure you’ve identified that goal and know how you’ll measure the results.”

2. Choose your keywords.
Irrelevant keywords will kill your AdWords campaign. It is better to use specific keywords instead of general ones because they will drive higher conversion rates. Good keywords are those that are relevant, attract your target customer and relate to your landing page.When you optimize your keywords to improve your AdWords campaign, don’t forget about negative keywords

3. Filter out negative keywords
Google Adwords allows you to filter out keywords which are unlikely to be a good match your product or service, these are called negative keywords.

For example, if you want your ad to show when people search for “digital marketing consultants” but you didn’t want your add to appear for people searching for “digital marketing consultant jobs” you can add “jobs” as a negative keyword.
Negative keywords can be added for individual campaigns and also at the ad group level.

4. Organize similar keywords into campaigns and ad groups:
Don’t immediately throw your researched keywords in AdWords. You first need to organize them into campaigns and ad groups. For example, IT Consulting, IT Consulting Services and IT Consulting Companies should all be in the same ad group. Segmenting your keywords like this will make it much easier to analyze your data later.

5. Picture your prospects:
One very important thing to remember when selecting keywords is to always think about the type of person who might search for that keyword. If you can’t align that person directly with what you’re offering, you will need to choose a more specific keyword.

6. Targeted Landing Pages:
For credibility, you should directly connect them to the information they seek. Each ad that you create should lead to a unique, relevant landing page, not your website’s homepage. This will ensure quick navigation leading to less wastage of your customer’s time. Visitors get frustrated when an ad leads them to a page that doesn’t answer their question or satisfy their need.
Your landing page should build trust with your audience and make them feel more comfortable with your brand, products, and services.

7. Implement available extensions.
Google’s Ad Innovations offers a handful of simple extensions and tools that help you improve your AdWords campaign.

        For example, Ad Innovations can optimize your ad’s copy with a longer headline. Enable Ad Sitelinks so users can go to the landing page or a different section of your website. If you have a brick-and-mortar business, use the Google Places extension to display your business’ name, address and phone number. If you sell products online and use the Google Merchant Centre, use the product extension to display images and names of relevant products in your e-commerce shop.

8. Apply Exact Match targeting
Exact Match targeting (as opposed to Broad Match or Phrase Match) means your ads will only appear when someone searches for the exact keyword you’ve targeted in your campaign. This is especially helpful for businesses that are just starting out with AdWords because it gives you greater control over your ads and it means you won’t be wasting money on irrelevant phrases. Later apply all the three types of keyword targeting — exact match, phrase match, broad match — into your targeting strategy.Bid the most for exact match keywords and the least for broad match keywords.

9. Link your Google Analytics account to your AdWords account.
Make sure you have Google Analytics (or any other analytics tool) installed on your website. Google Analytics is one of the most well-known and widely used analytics solutions, offering both free and premium versions to meet the needs of businesses of all sizes. Google Analytics Premium makes data accessible and interpretable by any member of your organization, to identify which campaigns are performing most effectively and identify areas for improvement.

This helps you specifically segment your Google AdWords traffic within your Google Analytics account so you can measure performance in much more detail. For example, if you’ve set up e-commerce tracking in your Analytics account, you can see revenue by keyword, etc.
With Google AdWords, there’s almost a limitless number of ways to track and measure your campaign metrics. You can, for example, set and track your own goals for-Return on Investment (ROI), Traffic to your Website, Brand Awareness, Sales, and Conversions.

10. Monitor your campaigns.
A good campaign needs to be monitored and you will be able to make more informed decisions on where to make improvements or invest more money resulting in a smarter campaign strategy. Analytics gives enormous data about your website that includes traffic details, geographic data, all referrals to your website, the behavior of your visitors and also tracks your goals.

When you use AdWords, use Google’s Conversion tracking tool, where Google gives you a conversion tracking code free of charge. This tool allows you to track online and offline conversions so you can see how much business your ads generate and determine which ones are the most effective.

What do you think? Have you run a Google AdWords campaign? What were your results? Which of these tips will you be implementing into your own AdWords campaign? Share your thoughts with me.

Resource:
inc.com, cio.com, prontomarketing.com

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