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Top 17 Inbound Marketing Tools

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To bring down visitors to the website, the marketing technique viz. Inbound Marketing is leveraged upon the digital marketers. This form of marketing entirely revolves around how to focus on getting the customers and draw in more high quality leads. So, if you wish to focus on your customer’s buying process and fetch more customers as compared to your competitor, go through the category-wise segregated list of top 17 inbound marketing tools:

Tools to Identify Inbound Interest 

#1 Hootsuite
Details at https://hootsuite.com/

Details at https://hootsuite.com/

What is it? A comprehensive social media publishing tool, Hootsuite was first used in 2008 to identify inbound interest.

What are the common uses? Hootsuite basically helps to get free reports by email, send messages from a single platform, streamlining the posts and scheduling of the tweets as well.

#2 FollowerWonk
Details at https://followerwonk.com/

Details at https://followerwonk.com/

What is it? Followerwonk is a tool to identify the inbound interest especially on social networking site Twitter.

What are the common uses? Followerwonk plays a major role in inbound marketing that helps in Twitter analytics, segment followers, social graph tracking etc.

#3 Google Keyword Suggestion Tool
Details at http://tools.seochat.com/tools/suggest-tool/

Details at http://tools.seochat.com/tools/suggest-tool/

What is it? As the name suggests, this tool provides information about most popular keywords used for generating content opportunities.

What are the common uses? This tool helps to create a list of the most popular keyword phrases using Google, Amazon, YouTube ad Bing “Suggest” database.

#4 Facebook Ads
Details at https://www.facebook.com/about/ads/

Details at https://www.facebook.com/about/ads/

What is it? Facebook ads coupled with the precise content helps to get higher CTR (click through rate), by identifying the interest of your target audience on Facebook.

What are the common uses? Facebook ads help to get the right set of consumers at the right time through concepts like Facebook Interest Targeting, Facebook Behavioural Targeting, Facebook’s Custom Audience Targeting etc.

#5 Rapportive
Details at https://rapportive.com/

Details at https://rapportive.com/

What is it? Rapportive is an interesting inbound marketing tool that helps to reach, connect and build a rapport with the audience.

What are the common uses? By installing Rapportive tool, you can get the access to the information viz. photo, LinkedIn profile, shared connections etc. of a user whose email id is visible in your account.

Conversion Oriented Website & Landing Page Communication Tools 

#6 Crazyegg
Details at http://www.crazyegg.com/

Details at http://www.crazyegg.com/

What is it? Crazyegg is a widely used tool that helps in search engine marketing, web analytics as well as inbound marketing.

What are the common uses? This tools allows you to examine and trace audiences’ behaviour thus paving way to create engaging content.

#7 Visual Website Optimizer
Details at https://vwo.com/?v=3

Details at https://vwo.com/?v=3

What is it? Visual Website Optimizer is world’s easiest A/B testing tool.

What are the common uses? This tool helps to track visitor’s click behaviour and thus allow you to optimize & personalise your website.

#8 Unbounce
Details at http://unbounce.com/

Details at http://unbounce.com/

What is it? This tool helps to build engaging content on landing pages.

What are the common uses? Unbounce is one such inbound marketing tool that allows to create conversion oriented landing pages that are mobile responsive.

Analysis Tools 

#9 KISSmetrics
Details at https://www.kissmetrics.com/

Details at https://www.kissmetrics.com/

What is it? Primarily a web analytics tool, KISSmetrics helps you to leverage inbound marketing effectively.

What are the common uses? This tool helps to gain and retain the customers by presenting engaging content, thus helps to improve the conversion rates.

#10 Mix Panel
Details at https://mixpanel.com/

Details at https://mixpanel.com/

What is it? Mix Panel is one of the most advanced level platforms for web as well as mobiles.

What are the common uses? This tool helps to analyse consumer behaviour and accordingly strategize inbound marketing techniques.

#11 Marketing Grader
Details at https://marketing.grader.com/

Details at https://marketing.grader.com/

What is it? Marketing Grader focuses on social media, blogging, SEO, lead generation and mobile optimization.

What are the common uses? This tool is essential for the newbies in the field of inbound marketing so as to increase the level of visitor interaction.

#12 Google Analytics
Details at http://www.google.co.in/analytics/

Details at http://www.google.co.in/analytics/

What is it? A simple to use and easy to set-up tool, Google Analytics helps to give complete picture of your campaign’s performance thus affecting website traffic and conversion rate.

What are the common uses? Google Analytics helps to track page views, conversion rates, visitor demographics and much more.

Leads/Subscriber Nurturing Tools 

#13 Customer.io
Details at http://customer.io/

Details at http://customer.io/

What is it? An effective lead nurturing tool, customer.io is a unique sort of inbound marketing tool.

What are the common uses? Cutomer.io enables you to identify audience’s level of unique interaction and accordingly send targeted human messages to the users.

#14 Marketo
Details at http://www.marketo.com/

Details at http://www.marketo.com/

What is it? Marketo is a website monitoring, tracking and integration tool.

What are the common uses? This software enables you to determine customer specific behavioural path which helps in lead generation.

#15 Eloqua
Details at http://www.eloqua.com/

Details at http://www.eloqua.com/

What is it? Eloqua is an integrated solution that enables you to build a custom lead database, plan lead generating campaigns and analyse marketing strategy.

What are the common uses? It is used to evaluate user behaviour and alter the online marketing strategy, accordingly.

#16 Pardot
Details at http://www.pardot.com/

Details at http://www.pardot.com/

What is it? In collaboration with Salesforce.com, Pardot features certified CRM integrations that allows marketers to increase revenue by generating quality sales.

What are the common uses? This platform empowers the marketers to nurture leads, perform lead scoring by demonstrating marketing accountability.

#17 HubSpot
Details at http://www.hubspot.com/

Details at http://www.hubspot.com/

What is it? HubSpot is a profound inbound marketing software platform.

What are the common uses? A focal point for inbound marketing, HubSpot helps to automate content creation, capture and manage leads.

Wish to leverage inbound marketing through any of the aforesaid tools? Drop in your suggestions as to which tool did you find the best?

Click Here to download the comprehensive guide and gain in-depth knowledge about the top 17 Inbound Marketing tools.

[Sr. Associate - Content Marketing] A content passionate, Jasleen handles the content writing and marketing activities. Additionally, she leads Digital Marketing Internship Programme. Her deep passion and enthusiasm for writing guided her towards being the Associate Editor in English for her college magazine. Only deep passion and zeal can guide a person towards a professional writing career. Apparently, Jasleen is one of those persons. She is in the content writing and marketing fraternity for 5 years now. A top-notch individual, she is proficient in writing content for multiple requirements including blogs, articles, books, brochures and social media. She embraces practical knowledge of WordPress CMS. Besides this, she is also highly engaging in Social Media Marketing activities.
  • inbound-marketing


  • There are 2 comments


    • 2 years ago

      Kumar Rohit   /   Reply

      Great list of inbound marketing tools at one place. It would help lot of marketers to decide easily to choose tools as per their requirements and needs. Thanks keep sharing such a healthy and informative articles.

    • 2 years ago

      Aishwarya Upadhyay   /   Reply

      That’s a great list, Jasleen!
      All these tools have the potential be household names.
      Although I’m familiar with most of these tools, I would like to recommend you to give SalesPanda a try! It’s an inbound digital marketing software that helps you create a strong online presence, enhance your website traffic and increase lead conversions for your business. Sales Panda enables you to create customized engagement windows on every page of the website to convert visitors to leads. These leads then flow into their lead management system triggering automated alerts to the user.It also provides a content editor with templates for creating marketing collateral which can be shared via email and social media. For me it beats most of the tools I tried before, functionality wise, for a huge save! And trust me when I say that their pricing is a treat! It has 4 pricing plans to choose from including a free one and goes up to $199/ month at most.Would love to hear back from you regarding this!
      Thanks! 🙂

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