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Top 20 Email Marketing Tools

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A widely know concept, Email Marketing is a form of digital marketing that makes use of electronic mails to communicate with the targeted set of audience and acts as an effective method of marketing communication. Email Marketing is a concept that revolves around making emails more effective, engaging and result oriented.

Email Marketing can act in favour of organizations, corporate entities and individual marketers as well which will help to earn brand loyalty in the eyes of the current and prospective set of customers through company advertisements and promotional offers.

Email Marketing that comprises of is not merely restricted to cliché emails but also entails Email campaigns, newsletters, inforgraphics etc. which can turn out to be successful if the specific email marketing tools are used adequately.

So, read on if you too wish to gain in-depth knowledge of these email marketing tools will yield better results in email campaigns.

#1 MailChimp

1

Details at http://mailchimp.com/

What is it? It is one of the most widely used platforms for users to create, send and track the email newsletters.

What are the common uses? MailChimp allows you to send emails to up to 500 subscribers all at one go. This tool is free for the list of up to 2,000 subscribers.

#2 My Emma

Details at http://myemma.com/

Details at http://myemma.com/

What is it? My Emma is one such email marketing tool that helps to create visual designs by selecting downloadable options to customize the email.

What are the common uses? This tool is primarily leveraged for integrating email marketing campaigns with the user’s social media account by enabling you to create your own email newsletter’s design.

#3 Constant Contact

Details at http://www.constantcontact.com/index.jsp

Details at http://www.constantcontact.com/index.jsp

What is it? Amongst other email marketing services, Constant Contact is a platform that presents real-time reports on the emails sent.

What are the common uses? Constant Contact enables bulk email marketing service by creating email advertising campaigns from a variety of customizable templates.

#4 Mad Mimi

Details at https://madmimi.com/

Details at https://madmimi.com/

What is it? Mad Mimi offers simplified designed tools. Unlike other email marketing tools, here the access to free accounts extends to 2,500 contact and 12,500 emails in a month.

What are the common uses? It acts as a campaign comparison tool. The striking feature of this tool is that it offers 39 social networking buttons that can be used to insert in the mails.

#5 Vertical Response

Details at http://www.verticalresponse.com/

Details at http://www.verticalresponse.com/

What is it? Vertical Response is 100% mobile and social friendly email marketing tool that helps to gain and regain customers.

What are the common uses? This tool allows you to quickly design & create professionally viable mails by dragging, dropping and adding the precise user-friendly content.

#6 Get Response

Details at http://www.getresponse.com/

Details at http://www.getresponse.com/

What is it? Get Response is an email marketing deliverability tool.

What are the common uses? It enables video email marketing, supports online surveys and helps to integrate several apps.

#7 Benchmark

Details at http://www.benchmarkemail.com/in/

Details at http://www.benchmarkemail.com/in/

What is it? Benchmark aptly relates to its name as it is one of the best email marketing tools that makes use of such effective methods that guarantees no spam will appear on the mails.

What are the common uses? To enhance the standard of the email campaigns and stand out from the other template designs, Benchmark allows to implement interactive videos and links.

#8 AWeber

Details at http://www.aweber.com/

Details at http://www.aweber.com/

What is it? AWeber’s easy to use interface is gaining popularity amongst email marketers as it allows them to add attachments to custom created HTML newsletters.

What are the common uses? By implementing this platform to leverage email marketing, it becomes extensively feasible to report and track statistical figures such as open rate, click through, undelivered emails and much more.

#9 iContact

Details at http://www.icontact.com/

Details at http://www.icontact.com/

What is it? iContact is yet another email marketing tool that offers easy to use templates and designs using HTML coding.

What are the common uses? This tool offers viewable interaction history that is easily accessible via Android mobile, iPhone and iPod touch.

#10 Dialect Premailer

Details at http://premailer.dialect.ca/

Details at http://premailer.dialect.ca/

What is it? It is a prerequisite email marketing tool especially in case of coding your own HTML emails.

What are the common uses? Dialect Premailer helps to enhance the level of HTML codes by discarding futile HTML elements.

#11 Mailigen

Details at http://www.mailigen.com/solutions/free-mailing

Details at http://www.mailigen.com/solutions/free-mailing

What is it? Mailigen allows you to design emails simply by dragging and dropping the content by highlighting the sign-up forms.

What are the common uses? This tool allows social media integration wherein the free version allows up to 5,000 subscribers delivering the same features as that of paid account.

#12 Contactology

Details at http://info.contactology.com/email-view

Details at http://info.contactology.com/email-view

What is it? This is an Email Reader Simulation Tool that helps the users to view how emails get displayed across different email accounts.

What are the common uses? Contactology is a platform that offers easy to use scalable tools for both small as well as large scale enterprises.

#13 ReachMail

Details at http://www.reachmail.net/

Details at http://www.reachmail.net/

What is it? ReachMail is amongst the most idealistic tool that is used in email marketing. Unlike its contemporary tools, ReachMail allows you to send 15000 mails within a month that includes 5000 contacts.

What are the common uses? This tool has tremendous features such as list segmentation, customised email templates, social media sharing, etc.

#14 Litmus Subject Line Checker

Details at https://litmus.com/resources/subject-line-checker

Details at https://litmus.com/resources/subject-line-checker

What is it? As the name suggests, this tool helps to ensure proper display of an email’s subject line, to ensure that recipients click on the email.

What are the common uses? Litmus Subject Line Checker allows you to test the selected subject line and ascertaining its correct display.

#15 CakeMail

Details at https://www.cakemail.com/

Details at https://www.cakemail.com/

What is it? CakeMail is an email marketing application.

What are the common uses? It allows people to send newsletters and while one can choose to create groups to send targeted messages, one can also create and send newsletters to the entire list.

#16 Campaign Monitor

Details at https://www.campaignmonitor.com/

Details at https://www.campaignmonitor.com/

What is it? Campaign monitor is an email marketing tool which is especially designed for graphic designers.

What are the common uses? This tool offers unlimited image hosting with no pre-built logos, links or watermarks in emails. Moreover, this tool allows you to preview screenshots of designed emails before sending.

#17 BrandMyMail

Details at http://www.brandmymail.com/

Details at http://www.brandmymail.com/

What is it? An extension of Google Chrome and Mozilla Firefox, BrandMyMail is one such email marketing tool that enables to increase the level of engagement via social media channels.

What are the common uses? One of the major advantages of using BrandMyMail is that it lets you to create HTML signatures by highlighting social media links.

#18 Graphic Mail

Details at http://graphicmail.com/

Details at http://graphicmail.com/

What is it? Graphic Mail puts forth complete access to email marketers to create and manage professionally designed newsletter templates.

What are the common uses? It helps to build and handle email recipient activity, track clicking activity, view bounced email rates, ensure timely delivery of mails, create actionable reports and much more.

#19 Sender Score

Details at https://www.senderscore.org/

Details at https://www.senderscore.org/

What is it? It evaluates the dependability and trustworthiness of the outgoing emails from the database of more than 60 million mailboxes.

What are the common uses? Sender Score helps to filter the mails by ascertaining how email providers might be blocking, bulking or filtering your email in spite of delivering the mails to the inboxes.

#20Boomerang

Details at http://www.boomeranggmail.com/

Details at http://www.boomeranggmail.com/

What is it? Boomerang has been providing email marketing solutions since 1991. Besides major social networking platforms viz. Facebook, Twitter, Google+ etc. Boomerang offers integration with online webinars as well.

What are the common uses? This tool has response tracking and read receipt features that lays down sixty different reports that helps to identify and trace which user is clicking what, when and where.

Click Here to download the comprehensive Email Marketing Tools Guide. Further suggestions and contribution in Email Marketing tools list through comments from readers are much appreciated.

  • Email-Marketing


  • There is 1 comment


    • 3 years ago

      suhanitomar87@gmail.com   /   Reply

      I would recommend @Mailchimp & @Vertical response. They work very well with my B2B campaigns and saves much time for rest of teh work that follows.

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