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Top 6 SEO Trends That Will Impact Your Traffic

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Yes, driving Visitors into the website is a big challenge. Some of you might be having sleepless night just because you are generating nothing out of your well designed website. The traffic curves, sometimes even give a feeling of Sensex curves. At Least, traffic curves are something that you can have your control over it. If you take enough care of the traffic curve, and optimize your website a according to the latest SEO (Search Engine Optimization) standards, you can get wonderful outcomes. Along with that, you will might get amazing change in ROI (Return on Investment) on your online activities.

Report says, that most of the traffic that comes into the website is from organic search, i.e. those are the visitors which have found your website links in SERP (Search Engine Result Pages) after typing their query in the search box of the Google Search Engine. Now, the way Google show your links in SERP (Search Engine Result Pages) depends on how good is your SEO (Search Engine Optimization) strategy. Sometimes it’s just the On-site elements of SEO that holds you back from being at the top of SERP (Search Engine Result Pages), sometimes it’s the Off-site elements of SEO, like the number of backlinks etc. and sometimes both plays the role.

There are recent cases which have shown that people who were at the top of the SERP (Search Engine Result Pages), somehow fell down from their ranks. This days you might see many website who might have a large number of backlinks but a very low SERP (Search Engine Result Pages) ranking. Even though few of the webpages have well analyzed keywords and a well Optimized website they are not able to get to the top of the SERP (Search Engine Result Pages). Many agencies had to change their SEO strategies as they were using the old guidelines of Google Algorithm.

This happens because many aren’t aware of the recent changes in the world of SEO (Search Engine Optimization). The Panda, Penguin and Hummingbird Update brings along a lot of changes in the way Google Crawler looks into the links and the way index them. This new trends in the Google Search Algorithm matters a lot, if you are having sleepless night because of the traffic curves of your analytics report. All the old SEO practices that you were following are outdated and you must change your strategy according to the recent trends to keep up with your competitors.

Top 6 SEO Trends

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This time you don’t have to Google the latest trends in SEO, as all the top 6 SEO trends that are specifically for creating a direct impact on your website traffic is brought to you below. Follow this trends and you can stay ahead of your competitors. In digital world, one of the most important thing that can help you stay ahead of your competitors, is to stay up to date with the way Search Engine works. Be the first one to adhere to the recent changes in Google algorithm and get spotted by the crawlers for having a better ranking in SERP (Search Engine Result Pages). After all, its not the all webpages you are competing to stay ahead of, it’s your competitors that you need to keep up with, because the query put up asking for the products and services will not just be for you but also for your competitors too. So, make sure that you not only optimize your website by using a brilliant SEO (Search Engine Optimization) strategy but also make use of and update SEO (Search Engine Optimization) strategy.

#1 Low Focus on Keywords

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Most of the work in SEO (Search Engine Optimization) is attributed to proper Keyword Research. It is true that look for keyword opportunities is very much important for getting a better rank in SERP (Search Engine Page Results), but recent Google Panda update considers more than just a good keyword. Earlier in order to get better ranking, Webpages fill their contents with repeated use of keywords. But thanks to the new Google Panda Algorithm, for, such techniques of getting ranked by irrelevant use of keywords will no more be a entertained by Google Panda. So, best you do is to make the use of keyword look natural. This can be done by putting up relevant contents for your visitors.

#2 Growing Importance of Social Authority

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The psychology of the customer is well studied by Google. In order to Rank the most relevant webpages for the visitors to gain more benefit out of it, Google have started to look up into the online social authority of the website. If a customer finds what they are looking for and the content in the webpage is relevant to them, they tend to share or engage with the content. More the social authority more relevant it will be for the visitors. So, the website with better social authority will have better ranking as well.

#3 Value of Natural Links

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Lots of nuisances was created by the use of Black Hat SEO.  It was quite easier to spam around on other blogs, putting out there links for increasing the number of backlinks count, for ranking better in SERP (Search Engine Result Pages). But after the Penguin Update of Google, this practices are marked as illegal and can even led to penalties which even includes blocking of website permanently. Google Penguin looks for number just the higher count of Backlinks but also the quality of links are considered. The websites who is holding the inbound link to your website must have a good social authority and of the same market niche. This helps in ranking your website in a better way.

#4 Growing Focus on Broken Links

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The quality of a webpage is also a matter of concern for getting ranked higher in SERP (Search Engine Result Pages). The Google Crawler wants a smooth flow inside your website. Crawlers helps in indexing by floating into different webpages through the links. When they counter a broken link, showing 404 error – Page not found, there journey breaks. So, it is very necessary to fix the broken links if you want your webpages to be indexed by the Google Crawler.

#5 Impact of Mentions and Co-Citation

The next new trend is the use of mentions. The number of times your website is mentioned by others, directly impacts the popularity level of your website. This in turn helps you to build a better brand and increase your online authority. And in return, your webpages will stay ahead of your competitors in SERP (Search Engine Result Pages).

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Co-Citations are the crosslinks which allows your visitors to jump from one page to another. Use of Co-Citations with a keyword rich Anchored links and cross link makes it easier of crawlers as well visitors to check other pages of the website. It also help to reduce your bounce rate of visitors.

CO CItation new ranking factor

#6 Stability in All Devices

In today’s world, user of internet is distributed over various devices and platforms. It’s not just that your website will be viewed only from a laptop or a desktop. Now, most of the people find it easier to use internet through Tablets, Smartphones, and Phone watches as well. So, you must make sure that the website is stable in all those devices.

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Conclusion

The SEO trends must be checked frequently to stay ahead of your competitors. This 6 SEO trend and be of a big deal if you get penalized just because you weren’t aware of them. The recent guideline of webmaster must be adhered to get maximum benefit of your SEO (Search Engine Optimization) strategy. So, make use of it and keep reforming your SEO strategy according to the recent trends.

Image Credits: scribblelive.com, bradsknutson.com, slidesharecdn.com, katalystcreativegroup.com, hubspot.net, business2community.com, blogspot.com

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