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Top Areas Where MailChimp Beats Constant Contact

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email-marketing

Source: www3.pcmag.com

For a business to grow, nothing is better than email marketing in order to reach and retain the customers. Though a couple of years back, marketers thought email marketing was dead. However, that is not even close to truth. The trends of email marketing emerging makes marketers believe that email marketing more than alive today. According to reports shared by Direct Marketing Association, for every $1 spent on advertising, the email marketing gives a return of approximately $43 which can go up to as much as $70. This means the Return On Investment (ROI) from email marketing can go up to 4300%.

A research conducted by eMarketer suggests that 81% of online shoppers who receive emails on the basis of their previous shopping habits showed a greater probability of making a purchase.

Advantages of Email Marketing

1. Boosting Sales

Email marketing gives an ROI of approximately $43 on every $1 spent. Therefore, the sales funnel is fueled up using various strategies.

2. Generating Leads

Lead generation is a process that is used by different businesses to get contact information of prospective clients that sales people in your organization may use to close sales.

3. Strengthening Relationships

For a brand to get the same customers, it should build a good relationship with its customers. Therefore, email marketing is an effective way to create relationships with potential customers especially when the message is customized to include the customer’s name.

4. Building Brand Loyalty

Email marketing is a good way to build brands loyalty and this helps the business to grow further.

Since technology is dynamic in nature, it has also changed the ways we leverage on email marketing. Some of the trends of email marketing that are emerging and will dominate the marketplace in the near future are as follows:

Trends of Email Marketing In 2016

1. Light Box Use

Pop-ups are one of the most used ways of email marketing. According to recent research, they have shown to increase mail lists by ten to fifteen times as compared to the standard use of email sign up fields. Pop-ups are majorly seen in the footer and as the browser’s cursor moves it lightbox shows up. However, the disadvantage it brings with it is that the lightbox use is not possible with the utilization of a mobile phone due to lack of a CUrS0r.
Other pop-ups are timed in such a way that they show up when the browsing session is still ongoing. The good point is that they can be used on the phone.

2. Use of Mobile Phones

Mobile phones are taking over the world market and te recent research has shown that there is an emerging trend in the use of mobile phones. Therefore, brands should ensure that their email marketing strategies are compatible with mobile phones apps.

3. Personalization

Market segmentation carries a lot of weight in how email marketing is done. Studies on consumer behavior have shown that 18-24 years olds are enticed by discounts while seniors and middle-aged population prefers free shipping. Therefore, your email marketing message should come with a personal touch to meet the needs of the particular target age group.

4.Tracking

Google Analytics is a useful tool that captures customer visits information and their contact details. Therefore, you can increase customer data effectively.

It is obvious that email marketing is an integral part of making profits for any business. For this reason, there are many services available like MailChimp and Constant Contact.

What is MailChimp?

A software that helps you change the way you market your product on the internet. With MailChimp which is a simple email marketing software, you have a number of options for sending, designing, and saving templates of your emails. There are a number of feasible options and interface set which can be seen with the number of users that use this software. Not only managing, but you can also create newsletters of various types providing you with simple options for sharing on them social portals.

What is Constant Contact?

It is another email marketing software like MailChimp that is used by businesses and corporates to unravel the email marketing mysteries.

MailChimp Beats Constant Contact

The most popular solution for authors newsletter has been Constant Contact for a while. However, that’s not the best. Here are top 7 reasons why MailChimp beats Constant Contact.Source: www.netdna-cdn.com

1. MailChimp is Cheaper than Constant Contact

First and the foremost is the cost effectiveness. When it comes to MailChimp, it will surely not be a burden on your pockets. Whereas for using Constant Contact, you will have to $15 per month. If you have 2000 names or less MailChimp’s services are free. If your email list exceeds 2000 subscriber, the prices are roughly the same.

If you just started the email list, you probably won’t have many names at the start. It takes many authors years to build a good-sized list. Therefore, thinking logically, it won’t make sense to pay $15 a month for the first few months that are probably going to be low. Start using MailChimp which will be free up until 2000 subscribers.

Just imagine if it takes you a year to get to 2000 subscribers, you can save nearly $180 to $360 by using MailChimp.

2. MailChimp Can Be Used With Twitter

MailChimp integrates with Twitter so as help in social sharing. It lets your readers share your newsletter with their Twitter followers with just one click. MailChimp can be a big platform builder even if you don’t use Twitter as this email marketing software has deep social media integration.

3. Easy to Comprehend Reports Generated

This email marketing platform, MailChimp, plays a major role in reporting which is one of the key features. It answers questions like what links were clicked?, is your email marketing working?, and how many emails were opened in your last campaign?

Whereas Constant Contact will provide you with the reports that will take mastery in marketing in order to figure out how to interpret them. On the other hand, MailChimp gives you a side by side comparison with both the industry average and your average list performance.

4. MailChimp Comes With Embed Code That Are Cleaner

Talking about Constant Contact, it allows you to embed a subscriber form for your site but the code is a bad one. This causes to break other parts of the design and is normally difficult to use. Whereas, MailChimp uses relatively clean CSS and not invisible tables that are used by Constant Contact.

However, MailChimp is still not standards reliable but at least, it is a step in the right direction. This email marketing software also provides a handy MailChimp WordPress Plugin in order to make it easy to add a subscription form to your website. A WordPress Plugin is also provided by Constant Contact.

5. MailChimp is smooth to use

Though this is a matter of opinion, still MailChimp is more liked by others in terms of use. It is easier to use than other marketing software. When you use MailChimp, there will be a monkey at the top of every page that provides tips on how to use the site. There is also email marketing guides, intuitive interface, and video guides.

People using Constant Contact find it difficult to use as it has an interface that is not user-friendly.

6. No To Spam Box If You Are Using MailChimp

Probably the worst thing that can happen to your newsletter is getting pushed into the spam box. When someone marks it as spam, your newsletter can get spammed for your other subscribers as well.

However, MailChimp is a notch above here. When MailChimp notices that someone marked you as spam, it automatically unsubscribes that person from the list. This service is offered by them in just one click. You can get one-click unsubscription. It means you can unsubscribe to it in simple ways like marking the email as spam. Whereas Constant Contact doesn’t allow that. It forces you to click, type in your email address then click again to unsubscribe. This causes unsubscribing a mess. Subscribers marking an email as spam which is not good for your list.

7. MailChimp goes well with others

Whether you are putting a survey on SurveyGizmo, an event on EventBrite, or just wish to see Google Analytics reports from your email surveys MailChimp will integrate with those services.

For instance, if you want to schedule an event to speak about your book. You could create the event in EventBrite which would push the information to MailChimp for the invitations. After that, you could create a speaker evaluation with SurveyGizmo and the rest of the work would be taken care by MailChimp.

Talking about Constant Contact, it doesn’t integrate with much. It is like they became rabbit at rest when they got dominant market shared and therefore, stopped innovating. As a result of which they feel like competing in a Web 2.0 world with their Web 1.0 company. However, both Constant Contact and MailChimp works with Zapier which connects with 240 plus services helping you to work with services that may not be compatible out of the box.

Want to know more about email marketing tools? You can learn it here.

Conclusion

It is certainly true that MailChimp Beats Constant Contact at various points and has a notch above! If you are interested in leveraging email marketing for growing your company, you would also be interested in email marketing guides for further knowledge!

Let us know which email marketing software you like better? Is there any other option you would like to tell us? Comment in the section below!

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