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Use These 2 Tools For Scheduling On Social Media Platforms

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3There are various ways in which one can get involved in efficient social media interaction. One of the ways in which one can do the same is to schedule one’s social media to save time and consistently provide information to the followers. By scheduling, one means setting up what information should be shared at what time and how this can be done in an automated fashion. There are various tools available online which are either free or paid and can be used to schedule one’s social media. In this post, we shall discuss 2 tools which can be used to schedule one’s social media. These tools are available free of cost and contains almost all the features which are required by anyone who wants to schedule their social media. The two free tools recommended for social media scheduling are as follows:

  1. Hootsuite
  1. Buffer
About Hootsuite1

Hootsuite was founded in the year 2008 when its founder, Ryan Holmes saw that there was an opportunity to create and sustain a better social media experience for marketers and businesses. They currently have more than 10 million users and the number is steadily increasing with time. Their platform is seen as one of the most widely used social relationship platform. Their platform claims to have all the features bundled up in one product. The Hootsuite platform can cater to the following features:

Engagement: One can schedule and manage one’s social outreach and on a single dashboard engage with different people across all the accounts.

Listening: One can listen to one’s audience and basis their feedback learn to create and build the content they like.

Analytics: With the help of this feature, one can access all the data about one’s social media outreach and the same can be viewed on east to read reports.

Collaboration: In addition to the above, one can create workflows, assign messages, and also streamline one’s communications and correspondences with one’s collaborators and clients.

Security: One can also, ensure that one’s social media assets like videos, pictures, etc are safe and kept locked down.

After knowing what the Hootsuite platform is all about, let us now discuss the benefits of using the Hootsuite (free version) for Social Media Scheduling.

Hootsuite platform can connect up to 5 social profiles on various social media platform. It currently supports Facebook (Profile and Fan Page), Google+, and Twitter. The platform can be used to make posts to different social media platforms at one time. One can also schedule one’s posts ahead of time. This is useful for posts which need to be put up at a specific time and are time dependent. Hence, in order to ensure that the opportunity is not lost, they can be scheduled at a pre-set time. In addition to manual scheduling, one also has the option of auto- scheduling. This is a feature which can also be activated as a default setting for multiple posts. It also supports browser extension with the help of which one can share the post directly from the article which is required to be shared with other users.
One can also use the Hootsuite app to view one’s social media feeds without any time delay which is a negative feature seen on Facebook. This can be easily avoided using the Hootsuite app. One can also use URL shortening and with this link statistics can be viewed. In addition to the above mentioned features, one can also use the Hootsuite browser app to quickly add items from the web and also to one’s scheduled social media. More features are available on Hootsuite apps of which some are free and some are paid.

About Buffer2

Buffer is a software application which was designed in San Francisco, by a group of European engineers to manage social media networks. The software basically is designed for providing a channel for a user to schedule posts to various social media platforms like Twitter, Facebook and Linkedin. Founded mainly by two partners, Joel Gascoigne, Chief Executive Officer, and Leo Widrich, Chief Operating Officer of Buffer, the team now has strength of 29 people spread across different parts of the world. The number of registered users as of January 2015 using the Buffer software is 20,00,000 and the same is growing steadily.

Just like the Hootsuite platform, Buffer can also cater to features like engagement, listening, analytics, collaboration and security, which have been discussed earlier in this post.

Let us now discuss the benefits of using the Buffer (free version) for Social Media Scheduling.

Buffer platform can connect one account for each social media platform. The platform can be used to make posts to different social media platforms at one time. One can also schedule one’s posts ahead of time. This is useful for posts which need to be put up at a specific time and are time dependent. Hence, in order to ensure that the opportunity is not lost, they can be scheduled at a pre-set time. It also supports browser extension with the help of which one can share the post directly from the article which is required to be shared with other users.
One can also use URL shortening and with this link statistics can be viewed. It can be turned on or off as per requirement. If it is kept in switch on mode, then it can track clicks that have happened on one’s links.

In this way, one can use these free tools to efficiently manage one’s social media interactions and communications. One can also use both the software to do the same and schedule one’s social media posts to save time and consistently provide information to the followers. As a result one can configure what information should be shared at what time and how this can be done in an automated fashion.

Image Credit: Aspireid, socialmediasun, squareberry

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