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10 Best Facebook Ad Tools For Better ROI

10 Best Facebook Ad Tools For Better ROI

Imagine you are running a business and not leveraging Facebook for driving visitors to your site. Senseless, right? Well, with more than 1.09 billion daily active users (as on March 2016), there is hardly anyone who can afford to lose this source of traffic. It is here that Facebook Ad Tools will come to rescue!

Tougher the competition, the better marketing strategy you will need.

For this purpose, you will have to come up with a better marketing strategy every time. However, it is easier said than done. If you are not aware of what you are doing on Facebook advertising, you could easily burn thousands of dollars with no apparent result.

Facebook is for one and all. This is evident from the fact that it lets you get started for as little as $5.The Advertising on a Facebook web page is full of information like targeting and flexibility options.

Facebook Ad Tools

Facebook Advertising

For instance: ‘With Facebook Ads, you choose the type of people you want to reach and we deliver your ads to them. This makes your ads more relevant for the people who see them and brings you real results.’

There are various Facebook advertising tools you can use to boost traffic to your website.

Best Facebook Advertising tools

Here’s a list of 10 best Facebook ad tools, you can leverage upon.

1. Facebook Ads Manager

Facebook Ads Manager gives you access to all tools that are essential to creating targeted ads in order to reach your audience. Being one of the most fundamental Facebook ad tools, you should know how to use it if you are planning to advertise on Facebook.

Five-step procedure to start using Facebook Ads

  • Create a Facebook page, if you don’t have one.
  • Give information of things you want to promote.
  • Target the right set of audience for your ad.
  • Set your budget.
  • Track the results.

Without this advertising tool, you can’t reach your goals. Luckily, Facebook has made it extremely easy to get started.

2. Facebook Ads Manager App

We have seen a gradual shift from desktop to smartphones. People are spending on smartphones or tablets than on desktops. Facebook knows this. This is the reason facebook has dedicated so many tools in order to provide a good mobile experience.

With Ads Manager App, you can control all your campaigns without using a desktop computer. The benefits of using this app are:

  • Create ads
  • Edit existing ads
  • Track ad performance
  • Edit budgets and schedules
  • Receive push notifications.

If you haven’t used this Facebook Advertising tool yet, it is time to do it!

3. Power Editor

This is one of the most advanced tools on Facebook that can help your business increase its efficiency. This FB tool helps in managing multiple advertisements and campaigns. With this tool, you can create, edit, manage and optimize advertisements in a huge amount using different ad accounts.

Power Editor tool is perfect for those who create a large number of advertisements at once having definite control of their campaigns.

4. AdEspresso

One of the most straightforward and simplest tools in this list of Facebook advertising tools. Ever came across an advertising tool that is too complicated to use but you don’t have to put in time and knowledge to that? Here’s a replacement to that. AdEspresso only takes a few minutes to get started and the results that are produced are outstanding.

A powerful analytics tool, it has some of the great features mentioned below:

  • Simple and easy to understand visual analytics.
  • Allows you to pinpoint top performing ads and the numbers related to your ads with customizable dashboards.
  • Detailed metrics for those who want to know more.

There is another great feature to it which is ‘AdEspresso Academy’. You will find a lot of training tools which are all free of cost. For example, you could find a section which describes on how you can create your first campaign.

AdEspresso describes itself as

Information is displayed in a clear, actionable way, making it simple to understand how your campaign is being optimized. If you want to go in-depth, you can still access every metric available on Facebook and many more available only in AdEspresso.

AdEspresso could be used by beginners as well as seasoned professionals.

5. HootSuite Ads

Used by millions of individuals and brands, HootSuite ads is one of the most used tools in the social medias for scheduling updates. It allows you to be ahead of your competitors. Here are few things about HootSuite Ads you should know:

Creates ads quickly with just a few clicks.

It automatically scans your Facebook Pages helping you to seek the best posts in order to promote to your Fb pages.

There is an assistance for defining goals for each ad which allows you to tailor your campaign in order to achieve maximum results.

With advanced ad management features, you have access to a central location for managing both paid as well as organic content. This helps you to spend less time on ads and more time building your business.

6. Social Ads Tool

With the primary goal of driving advertising success on Facebook, Social Ads Tool is one of the most trusted Facebook marketing tools. Here is the list of features that sets every Facebook Marketing tools apart from each other.

Features of Social Ads Tool are:

Automatic ad optimization

This feature helps optimization engine to calculate every bid of your ads and delivery on the basis of CPA, CPC, and ROI.

Deep reporting

If you need more information with regard to your audience, you can generate ad, keyword, and hourly analysis report.

Conversion tracking

With conversion tracking, you can understand what is working and what is not.

New features

Whenever Facebook releases a new feature, Social Ads Tools add it that without any delay. Giving value to money and time.

7. AdStage

If you advertise on multiple social platforms including Facebook, you must start using this advertising tool. This tool helps you to manage all of your ads at one convenient place.

One of the best features of this facebook ad tools is the ‘automated rules’ which is explained as

Monitor and drive better performance for your ad campaigns with Automated Rules in AdStage. Save time optimizing campaigns with rules that schedule your campaigns, alert you based on performance, pause campaigns, increase budgets and more.

8. Driftrock

Many of the top brands like BMW, Coca-Cola and others are using this tool, so there must be something about this tool! With driftrock, you can apply a unique, 4 step approach to Facebook’s ads:

  • Create
  • Automate
  • Trigger
  • Lead Response

For example, you can trigger ads on the basis of TV schedules, weather, and other ways. With this tool, you can ensure that your ads are only running at the optimum time on the basis of a variety of signals. Thus, improving your ROI.

9. Perfect Audience

This is one of the Facebook retargeting tools. This tool looks simple at the surface, however, if you go deeper, you will learn that there is more to retargeting. Perfect Audience acts as your guide to retargeting. A free trial for this is also available. On setting up an account, you will see dashboard with a variety of data like

  • Cost
  • Clicks back to your site
  • Impression served
  • Conversions

It will take only a few minutes for you to set your first campaign.

10. AdSpringr

Here’s what AdSpringr says about itself

Increase the scale, performance, and ROI of your Facebook ad campaigns through our advanced product and services.

It provides the following services

  • Creation of the ads.
  • Optimization
  • Analysis and reporting
  • Targeting

These features are distinct in nature. For instance, the analysis and reporting features provide you with ‘automated graphical reporting’, ‘automated client reporting’, and ‘visualization of important parameters’.

Because of the variety of features, it is used by many agencies for the purpose of managing of various clients.


With more than 900 million people visiting Facebook every day, you can leverage these tools in order to take the advantage of potential customers. After creating a profitable Facebook Advertising campaign, you can scale it accordingly on the basis of your requirements. If you would like to master the art & science of Facebook Advertising, you can be part of our Facebook Marketing Certification Course, which is co-created with Facebook

However, it is important to keep in mind that Facebook is one of the most popular websites in the world. With the help of advertising, you can reach your audience in no time.

There are possibilities of losing money if you misstep. But you can reduce the chances of that by relying on one or more of the tools mentioned above.

Which Facebook Ad Format suits best for your business? Are there any other Facebook Ad tools to be included in this list? 

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