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15 Inbound Marketing Facts Every Marketer Should Know

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Often confused with content marketing, inbound marketing is neither a technology nor a concept. Instead, it is a philosophy used by marketers to reach out to potential customers. Basically, inbound marketing revolves around how to ‘get found’ or ‘get spotted’ by the ideal customers. Inbound marketing is all about targeting and fetching the right set of audience by creating valuable content by promoting it at the right time and at the right place such that the brand gets substantial amount of visibility.


Enlisted below are the crucial 15 inbound marketing facts every marketer should know so as to remain ahead of the competing firms:

  1. B2B buyers are 57%-70% through their buying research before first contacting the seller.
  2. Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads.
  3. Companies see a 55% increase in leads from increasing landing pages from 10 to 15.


Inbound Marketing Facts pertaining to blogging:

  1. An average company will see a 45% growth in traffic when increasing total blog articles from 11-20 to 21-50.
  2. Companies that increase blogging from 3-5x/month to 6-8x/month almost double their leads.

SEO facts for Inbound Marketing:

  1. Websites with 51 to 100 pages generate 48% more traffic than websites with 1 to 50 pages.
  2. 68% of all organic clicks go to the top three search results.
  3. 94% of the links search users clicks on are organic, not paid.
  4. 75% of search engine users never scroll past the first page of search results.


Inbound Marketing Facts related to Social Media:

  1. Social media has a 100% higher lead-to-close rate than outbound marketing.
  2. 87% of B2B marketers use social media in some form.

Inbound Marketing for Lead Nurturing:

  1. 95% of qualified prospects on your website are there to research and are not yet ready to talk with a sales rep, but as many as 70% will eventually buy from you or one of your competitors.
  2. Nurtured leads make 47% larger purchases than non-nurtured leads.

Effect of Inbound Marketing on Emails:  

  1. 65% prefer emails that contain mostly images vs. 35% who prefer mostly text.
  2. The average email list deteriorates 25% per year.

Want to leverage inbound marketing the right way? Get in-depth knowledge from Inbound Marketing course.

Credit: Business2Community

Image Source: Google

[Sr. Associate – Content Marketing]

A content passionate, Jasleen handles content writing & marketing activities. Also, she leads Digital Marketing Internship Program. She is in the content writing and marketing fraternity for 6+ years now & is proficient in writing content for blogs, articles, books, brochures and social media. She embraces practical knowledge of WordPress CMS.

  • inbound-marketing

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