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Digital Marketing & Data Analytics Blog

Digital Marketing & Data Analytics Case Studies, WhyTos, HowTos, Interviews, News, Events, Jobs and more...

Interview with Lloyd Mathias, Business Leader & Former Head of PC Marketing, HP Asia Pacific & Japan

Lloyd Mathias’ last corporate role was as Marketing Head for the Consumer PC Business of HP Inc. for Asia Pacific & Japan. This role involved handling marketing across the 27 countries that constituted the A-Pac region. While the mainstay of marketing for PCs remain Television & Print, across Asia, in many countries digital is neck […]

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The Second Data Science Capstone Competition Concludes

At Digital Vidya, our first encounter with Capstone Competition was exceptionally good which prompted us to take it to the next level. As we understand,  practicing in seclusion can be boring and challenging, so we organized a competition for our Data Science students from 11th May 2018 to 27th May 2018. We choose a project […]

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How to become a Google Analytics Expert?

Google Analytics decides the success of a digital marketing campaign. It lets marketers know how well their campaigns are performing and how result driven they are. In addition, it is very important for a company to run a campaign that is data-driven- And a Google Analytics Expert does this for them. Let us understand what […]

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14 Benefits of Video Marketing for e-Businesses

Do you want to know the benefits of video marketing for your business? – Then this post will deep dive into 14 reasons to know why video marketing is important for an e-business in today’s time. Videos are engaging and they are more memorable as well. They have the potential to establish a better emotional […]

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The Secrets of Python Data Mining

Data Science is the study of data and a data scientist is someone who solves problems by studying data. So pretty much all science is Data Science. We observe, we make predictions, we test and we update our ideas. So if we were given a data set of meteorite landings over the past 10 years […]

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AIRflow at Scale: Webinar Recording

     -     13th July, 2018   -     Data Analytics, Webinars   -     0 Comments   -    , ,

This webinar on ‘AIRflow at Scale’ covered the walkthrough of how Qubole extended Apache AIRflow to manage the operational inefficiencies that arise when you manage data pipelines in a multi-tenant environment. And also the process of making the data pipelines robust by adding data quality checks using CheckOperators. Key Takeaways: Listed below are the other […]

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Top 10 Digital Marketing Agencies in Dubai

The Internet has been the most fundamental change during my lifetime and for hundreds of years. – Rupart Murdoch Ever since the advent of the internet, Digital Marketing has become the essential way to promote any business. It is a well thought out strategy to reach out to your audience through popular online channels such as […]

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Techniques and Applications of Text Mining

  Introduction to Text Mining The day before yesterday I caught up with a friend, over Skype. He said he will be starting his text mining training from next week. though quite a familiar concept, text mining as a tool for data extraction is far more than a three-hour training, I heard him say. So, […]

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Interview with Charles Jansen, Automation Expert, S&P Global

  After high school, Charles Jansen went for a medical university. He hated it and after some years he left the field of medicine and France at the same time. Charles studied Hotel Management and went to work in China. After a short while, his interest for programming, that he had since high school, continued to […]

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Interview with Ravi Jain, Co-founder, GenY Medium

  Ravi Jain co-founded GenY Medium, as a full-service Digital Marketing company. They had the vision to create a Digital Marketing firm which combines the “art side” of marketing and the “science” of digital. Needless to add, as a Co-founder, all of what Ravi does at GenY Medium, revolves around Digital Marketing. Ravi Jain started […]

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