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3 Awesome Web Design Tips to Maximize Your Brand Identity

3 Awesome Web Design Tips to Maximize Your Brand Identity

Judging by the number of queries Google receives every day, there seems to be a lot of confusion between people’s understanding of web design and brand identity and the co-relation between the two. 

“Is web design a part of brand identity?”

“What’s the difference between the two?”

“How you can incorporate brand identity into your web design?”

These are the questions that we receive every day from budding web developers and marketing enthusiasts. To shed light on this, we had a discussion with top web design companies in Lebanon, which have experience in managing both web development and branding for a vast number of clients across various industries. Read on to know more.

Brand identity

In 1915, Coca-Cola asked a designer in Terre Haute, Indiana to design a bottle that people would recognize even if someone threw it on a wall and it smashed into pieces, thus coining the term “smashable brands” from then on. Smashable brands are brands with such captive and powerful brand image that wherever you go, people recognize them instantly. This is brand identity.

Your brand identity is the visual embodiment of your brand – Who you are? What do you represent? And what message you are trying to convey to your audiences? All of these questions must be addressed by your brand identity. Your brand identity represents your company’s values, services, personality, and ideas. Once thoroughly established, people begin recognizing your brand and a repeat customer flow sets up. Focusing on brand identity in larger scheme of things is very important as it accomplishes quite a lot such as:  

  • Your brand identity sets you apart from your competitors
  • Your brand identity improves your brand awareness
  • Your brand identity establishes synergy and coherence throughout your communication channels

Your brand identity is largely built on the foundation of design and communication and how it affects the psychology of your customers and targets audience.

Right from the design of your website to the design used in your product packaging, your logo, the color scheme you have chosen for your products, the emails you send to your users, your other communications including the content on our website, the language and tone chosen in your advertisings, all of it falls under one super domain – brand identity. And that’s precisely the reason why it should be devised, developed and managed by professionals. This is where web designing companies in Lebanon come in as they have cultivated certain brands from ground level up and worked with some of the most professional and widely known brands.

Web design and its correlation with brand identity

Your web design is a smaller part of the larger brand identity.

What goes on on your website; how is its layout; what will the color scheme; and what’s the overall design language used in your web design? — Everything comes under the superset of brand identity and is governed by the principles and rules set by it. Here are some useful tips to follow to maximize your brand identity.         

  • Optimize your Content  

For a better and clearer brand identity, you need to create awesome content. We’re not talking about the text based content only. It includes amazing and high-quality pictures, compelling and engaging information, and anything that appeals to a curious reader. Make sure your content is original and authentic.

You should use your content to establish a relationship between your brand and the lifestyle of your prospective customer. Make sure your content offers some value to your website visitor. Engage them so that they come to visit your site again and again. Google also loves such content.

  • Design A Logo That Matches with Your Brand Identity

For a designer, the task of designing a logo can be quite challenging. He has to first explore various options based on market research.  It’s followed by the daunting task of zeroing in on a specific design. You’re relieved if it’s approved by your client. Once it’s done, it can be your “aha” moment as a designer, which brings a sense of accomplishment for a designer. You can take a sigh of relief, take a deep breath, relax and smile. 

A brand is nothing but the perceived image of your company in the mind of the people, which leads to an emotional response. This is important because your products and services are perceived and evaluated that way in the market. Brands initiate positive conversations and it will, in turn, help you in expanding your customer base. So, your web design (including layout, color scheme, fonts, and content) should follow your branding everywhere. A logo helps your audiences remember your brand. It also has some associated set of expectations from it.pepsi-website-logo

Apart from its logo, the other important things that help in establishing your brand identity are colors, layout and fonts of your website.

  • Pay Attention to Colors and Fonts

Fonts and colors should be chosen according to your brand message.  Look at this screenshot for example. This is the German version of Coca Cola’s global website. The combination of red and chocolate colors is in sync with the brand “Coke”.  The young man running on the street with the German flag on his back symbolizes German patriotism, youthful vigor and their love for sports. Coke’s logo is complementing their brand on their home page reminding us that we are on Coke’s website.German-version-coke-global-website

An effective web design syncs well with brand identity and conveys an image that is coherent with its values and motives.

Image Credits: Techmagnate

There is 1 comment

  • 3 years ago

    Aditya Aggarwal   /   Reply

    Great information. Thanks for share such informative tips to maximize your brand identity. Keep it up.

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