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3 Deadliest Email Marketing Mistakes That May Be Harming You

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If you are doing email marketing, you need to read this blog patiently as you will find some shocking revelations about the practices that you might be following unknowingly and suffering unnecessarily. Here are 3 biggest email marketing mistakes that may be eating away all your profits secretly.

1. Shoot Emails Regularly And Sensibly

Right timing is an important factor in email marketing. You must send emails at regular time intervals to your target audience so as to receive the desired response. The on and off email sending practice is not worth adopting as it leads to huge wastage of your time and energy. Inconsistent emails are as good as no emails at all! So, chart out a clear plan to send emails and enjoy the fruits.

If you had a big day, do not simply confine it to yourself, but share it with your readers. Let them know that you are a business that is growing and expanding so that they can make a decision in your favour. Just sending an email stating your achievements or sharing the reasons of joy can make a positive impression on your readers.

2. Target The Right Audience

As an email marketer, you need to know very clearly about who your target audience is. It is only then you can have any kind of influence on them. You must make efforts to gather as much relevant data as possible about the people who show interest in your products or services. You must be inclined in knowing about their likes and dislikes, preferences and desires so as to design your product and/or services accordingly.

3. Segment The Customer List

If you do not communicate with your customers in their language, you are befooling yourself. You must segment your customers’ list in order to be effective and meaningful. A serious marketer can never afford to send impersonal mails that do not have the potential to communicate with the reader in a crisp manner. Some extra efforts in segmenting your readers will go a long way in helping you achieve your goals.

Hope you were not making any of these 3 mistakes. But not to worry as you have unveiled them and can take the right action to increase your profits.

  • Email-Marketing

  • Digital-Marketing

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