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4 Google Analytics Tips To Understand The Business Better

4 Google Analytics Tips To Understand The Business Better

Google Analytics is not just a report on the general overview of visitor behavior. It can give more deep and precise insight of the data that flows in. Let us discuss four Google analytics tips to understand your business better.

Audience Reports

Analyzing audience data is gives a great insight into the pattern about visitor to your website. Google analytic’s Audience Report is a powerful tool to mine the behavior of each visitor. Let us discuss how this is done and the major features of Audience report.


What Audience report gives us?

  • Overview – This gives the general and overall behavior of the visitors. The percentage of new visitors against the returning visitors, number of page views, average session duration etc can be viewed. In brief overview gives the quick link to all the details we require about audience.
  • Active Users – Gives the details of active visitors with certain time intervals like, 1 day, 7 day 14 days and 30 days..
  • Cohort Analysis – This gives the data of a group of visitors having similar characteristics. We can identify the data of one cohort at a time.
  • Demographics – Isolates visitors based on their age and gender.
  • Interests – Analyse the visitors based on the interest shown. The people who completed a goal, or just left before completing the goal are identified.
  • Geo – Identifies the behavior based on the language and location of visitor.
  • Behavior – Its important to identify the details of new or returning visitors, frequency of visit etc. Behavior helps us to identify this.
  • Technology – Helps to understand the technology like, browser, OS etc that the visitor used to visit our web site.
  • Mobile – Helps to identify the mobile device that the visitor used to connect to your content.
  • Custom – Custom report let us to think beyond the other reports. We can analyse audience report by customising with various parameters.
  • Bench marking – Helps to analyse your data with that of competitors.
  • User flow – There can be various ways a visitor can land on your website. User flow gives the flow of users based on different variables.

Assigning Values to the Goals

Even though Google Analytics gives overview on almost all kinds of user behavior, it is important to set up goals for more advanced analytics. When you are setting up a goal in Google analytics, there is an option to assign value to the goal. Even though the value we set is a relative value, it helps to identify the potential of a particular Goal. The Goal value helps in identifying which channel or marketing activity is successful. For example if you have equal traffic from two different sources, say A and B. Identifying the higher goal value of A and B can help us to put more focus on a particular channel which gives maximum result. Goal value helps to optimize the goal funnel to improve the conversion rate. The goal value is determined based on the average revenue we collected for each goal. It is important that we keep on checking the Goal value we assigned with regular intervals to optimise the report to maximum precision. Setting up a Goal and assigning Goal value can help you to have a deeper and segmented analysis. This also gives the precise insight on the channel which brings you maximum revenue.

Tracking the conversion path

How users come to your site? It may not happen always by direct url entry. A social media campaign, an ad or an organic search, This flow of users can be found from the Conversions section in Google analytics. The Multi channel funnels option in conversion gives three major reports to analyse the channels. The various channels includes paid and organic searches, referral sites, social media etc..

  • Top conversion paths – All the unique conversion paths are reported here. It also gives the frequency of conversion from each path.
  • Time lag – Shows how many conversions happened from the paths for a particular duration of time.
  • Path length – Shows how many conversions happened from conversion path that contained various channel interactions.

In spite of these, conversion segment helps in isolating and analyzing a set off conversion paths in the Multi Channel Funnel reports. Here we can create a new conversion segment by specifying the conversion paths that is to be included in the path. The conversion usually happens after multiple visits. Then how can we precisely track this conversion. What are the previous activities done by user before conversion and how much time it took for a visitor to complete the conversion? This is where we get the help of Multi Channel Funnel reports to track the conversion paths, which includes the previous activities by the user.

Comparing Traffic Trends

The real time analytics or analytics for a particular period can, of course can give you valuable insight. But the flow of traffic at different time periods may vary. Depending on the campaigns and social engagement the number and sect of visitor may differ. Google Analytics gives the option to compare and analyse data for defined period or for the period of time that we can custom. We can custom the time period to compare the same period previous month or in the previous year. Thus we get all the reports based on this customized time period.


Google Analytics with various tools and options can bring in deep insight to the data. Here we have discussed some major tips that be of great use to bring out some precise reports to analyse.

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