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5 Advantages Of Homegrown Affiliate Marketing Programme

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Affiliate marketing is that concept which allows the brands to use the other website for as a medium to promote their own set of business operations. This is primarily a type of performance based marketing technique that balance third party affiliates for their defined set of actions such as bringing more customers, thus generating more leads or sales. Herein, the business entity rewards the third party affiliates for every single visitor brought in by the affiliate’s very own marketing efforts.

It has been observed that advertisers preferably like affiliate marketing as it helps them to create online sales motivated performance based commissions which ultimately enable the affiliate marketers to reach to new client base. This is the prime reason why websites having a lot of traffic or a targeted user base are approached as it becomes easy and feasible to convert visitors into revenue generating medium without having to take order and deliver the products.

Even though it lures to be a quick get rich scheme but it is not that easy as it sounds. On the contrary, it is indeed s low cost and high profit generating industry that helps the businesses to a great extent. Looking at the increasing trend and flow towards affiliate marketing to be taken up as an amazingly powerful tool to generate and increase awareness, reach out to the prospective set of customers and perform sales on performance basis., having an affiliate marketing programme had become indispensable.

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There are numerous affiliate marketing networking companies that come froward to help the online advertisers to implement the affiliate programme, however, it is highly recommended that one must opt for building one’s own homegrown affiliate marketing programme. One of the key reasons to do an affiliate programme is that it allows you to maintain the level of authenticity. Moreover, this allows you to build up your very own affiliate programme, thus allowing to manage functions such as relationship building, setting the tone of the programme and maintaining the voice of the process according to your way.

Besides the aforesaid benefits, there are plenty of other advantages of having a homegrown affiliate marketing programme such as it can help to build a strong social presence if done in the correct way, help to foster community engagement, increase the level of credibility, build and brand image and offer search engine benefits as well. However, the following aspects which are enlisted as follows must be taken into consideration before deciding as to whether you should opt for a homegrown affiliate programme or not:

1. Analyzing whether your business is right for an affiliate programme

First and foremost it is imperative to understand whether or not your business will be the right platform for an affiliate marketing programme. You need to determine if you have a niche for the product that can be purchased easily online. Also, is your product or service is something that can be easily marketed by others, are there competitors in the same fraternity etc.? Only after seeking answer to these questions should you move ahead with the thought of considering a homegrown affiliate programme.

2. Defining the programme is crucial

After you have analyzed that affiliate marketing is a good fit for your programme, then the next step and the most crucial step is to define the programme. This simply implies that you have to consider aspects like the terms and conditions of the programme, incentives and commissions involved, the level you can afford to pay per sale or the conversions that are made etc. Also, what and how do your prospective affiliates look like?

3. Hiring partners

Next, you will have to identify and reach out to the potentially prospective affiliate partners, especially those who have an existing audience that completely align with your product or service. Herein, the partners could be a popular website, renowned and influential bloggers or businesses that have large email lists. This however, is an ongoing process and should be continued without considering the fact how successful is your programme. Thus, you should make every possible attempt to ongoingly recruit affiliate partners so as to have an access to mew set of audience.

4. Keeping a track of sales

Another important factor is to keep a close check by setting-up a tracking system so that you can see how much traffic and sales are your affiliate partners generating. You can do the tracking through plenty of software programmes viz. Post Affiliate Pro or HitPath, that can easily track visits, sales, and clicks generated by affiliates.

5. Communicating and motivating affiliate partners

Both communicating and motivating affiliate partners are equally important as is defining the affiliate programme correctly. So, you should share the information such as new products, discounts, coupons etc. that can be used for promotional purpose on a regular basis. Also, as a motivating factor, you should pay your affiliates on time and consider additional incentives to keep them motivated.

This is not enough, you also need to equip your partners for the success by offering them compelling creative and promotional material such as banner ads, emails, videos. This is so because the lesser work they will have to do and the more number of conversions they see, the more higher are the chances that they will promote your programme.

Going by the saying good things take time, similarly for an affiliate marketing programme to be a success, it takes both time and effort, so as to increase the number of sales and build a community group.

[Sr. Associate – Content Marketing]

A content passionate, Jasleen handles content writing & marketing activities. Also, she leads Digital Marketing Internship Program. She is in the content writing and marketing fraternity for 6+ years now & is proficient in writing content for blogs, articles, books, brochures and social media. She embraces practical knowledge of WordPress CMS.

  • Digital-Marketing

  • There is 1 comment

    • 4 years ago

      Aparna   /   Reply

      It is a win-win concept where both the parties are benefited. But before choosing affiliate marketing as a tool the business must understand its pros and cons and these above mentioned tips give an overview. Informative write-up.

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