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Content + Context = Inbound Marketing

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Do you think content and context is same?? No, you are wrong. They go in-line with each other. Context is who we are and how we see things in different ways. It influences us how things are seen and pursues us to buy. Content is for rather to be targeted for people at a right place and time.

Content Marketing

Content marketing is basically engaging, attracting and converting your visitors through the content. It helps to convert your leads into your desired customer. It helps to design your business such as:

  • Brand awareness
  • Lead generation
  • Lead into your customer
  • Customer service
  • Customer loyalty
  • Up-selling

It is very important that a good content will create more business, as people will be interested to know what your business is about by the content which is provided to them. Content marketing is very important to make your business grow.

Context Marketing

Based on the content available, it is best to know the context along with it as what your prospects know. We can present the content in the frame that is best suited for the business. It should be:

  • Understandable
  • Informative
  • Useful

Content + Context = Inbound Marketing

Content marketing is closely connected to the inbound marketing as without inbound marketing the content marketing cannot exist as they depend on the particular content in order to get more leads.

Inbound marketing might fail if the content is not properly used. As if the content is in informative, not relevant, and not catchy then it will not help to get leads. For eg, it’s not only the blogs that matters, but along with that the videos, whitepapers, webinars etc. also matters to target a particular customer.

Context marketing helps to target the right kind of people at the right time. For example, context marketing can be used in cases such as:

  • Discounts available during festive seasons on the website.
  • Reminder for the next appointment for your haircut (once in 3 months).
  • Suggestions about combo offers while buying the product.

As inbound marketing is more focused on content; hence, every stage is reliable on the content available. If the content is good, it draws the attention of the visitor.

It is very important to target the right customer as they form a chain so as to reach the right audience and their need that they require. It is important to understand the interests and involvement in various activities of the customer, both in a positive and a negative way. A follow up should be made through timely calls, mails, newsletters etc. A well plan will convert these into a well converted rates, which will help them to co-ordinate and yield tremendous ROI.

  • inbound-marketing

  • There are 5 comments

    • 5 years ago

      Indrajit Goswami   /   Reply

      Post is educative and informative. Needs more relevant case examples to convince a reader like me. What do you think about the recent launch of “M-Pesa” by Vodafone? Its highly contextual to the adversities people have in rural or interior India. On the other hand, it has rich content, which is indispensable.

    • 5 years ago

      Siva Krishna Kota   /   Reply

      Content is “what” and context is “where”. Both has to go hand-in-glove to get the desired results. They form the deadly combination if used in the right mix.

    • 5 years ago

      Kiran Lund   /   Reply

      indrajit= i shall come with more examples from next time for your better understanding.
      siva=you are aboslutely right siva:) or else it becomes difficult if content and context aren’t together.

    • 5 years ago

      Tarun   /   Reply

      Well written Kiran. Nice to understand how content and context marketing are closely knit together. M-Pesa is a content and context driven marketing campaign by Vodafone as highlighted by Goswami Sir above. M-Pesa definitely endeavors to help the nation achieve financial inclusion. It is targeted to the right customers in the rural areas at the right time when internet penetration is increasing at a huge rate. With the advent of 3G technology and mobile value added services, this campaign holds a huge potential.

    • 5 years ago

      Kiran Lund   /   Reply

      thanks tarun!! thanks for the information. thanks for the help!!!

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