Attend FREE Webinar on Digital Marketing for Career & Business Growth Register Now

Determine The Cost Of Google Adwords

Rate this post

The most critical question which resound the chambers of our mind is that how much does Google Ad-words cost us? It’s a very appropriate question, and we hear it often, especially from the people who have just began with paid search. It is very obvious as those new to PPC are always most fascinated in how much they’ll be habitual to shell out to advertise on Google, and whether they can even sustain it! Lamentably, there’s no straightforward, one-size-fits-all explanation. The most prevailing (and infuriating) explanation is, “It confide in.”

One of the biggest misconceptions about AdWords is that whomever has the most money to expenditure has the most influence. While a bigger advertisement allocation never hurts, AdWords is actually a more level playing field than many new advertisers realize.

Now lets talk about the point: How to Determine Adwords cost. Here we go!

1) Google AdWords is based on an auction system that rewards businesses who have high-quality advertisement campaigns with lower costs and better advertisement placement. If advertisers have bid on some of the keywords in the user’s search query, the advertisement auction begins. The purpose of the auction is to determine Advertisement Rank, or where each advertisement will be positioned. The auction determines the inclusion and placement of advertisements according to the Advertisement Rank formula based on two main factors – maximum bid and Quality Score. Once your Quality Score and Advertisement Rank have been calculated, Google uses this data to determine how much you’ll pay each time someone clicks on one of your advertisements. This formula looks like this:


2) You can exercise tight control over how your AdWords allocation is spent using tactics like advertisement scheduling, geotargeting, and device targeting. If you’re planning a monthly PPC allocation, all you require to do is calculate the breakdown of daily allocations for each campaign, and allocate your funds depending on the priority of each campaign. Well, there are disparate factors you should consider that can bump your PPC allocation:

  • Dayparting is the practice of specifying when you want your advertisements to  1appear to prospective customers.
  • Just as you can allocate more of your allocation to certain times of day, you can also expenditure more of your allocation on certain geographical areas. This technique is known as geotargeting.
  • Today, consumers are searching the Web across numerous devices (often at the same time), which means you require to pay attention to where your most valuable leads are coming from. This is where device targeting comes into play.

3) The average cost per click in Google AdWords is between $1 and $2 on the search network. The average CPC on the Display Network is under $1.

4) The most expensive keywords in AdWords and Bing Advertisements cost $50 or more per click. These are generally highly competitive keywords in industries that have high customer lifetime values, like law and insurance. Some keywords are significantly more expensive to bid on than others, depending on how competitive the market is, and it’s important to realize this before launching a PPC campaign.

In the US, if you average across all different types of businesses and keywords, the average CPC in AdWords is between $1 and $2. That’s on the search network. On the display networks, clicks tend to be cheaper, and the average is under $1. However, in super-competitive markets, clicks can get much pricier. Let’s take a look at some of the most expensive keywords in AdWordsto give you an idea of how much a click can cost if you’ve got deep pockets

Keyword cost

5) Usually, once someone has asked about the average cost-per-click of a PPC advertisement, their next question will be how much do “typical” businesses expenditure. Lamentably, this is another question without an straightforward explanation. However, that doesn’t mean I can’t tell you a little bit more about how much a “typical” business expenditures on paid search. First, we require to look at overall expenditure data by industry.

If you look at the average CPC data above, you’ll see that the most competitive terms are found in the insurance, financial services, and legal industries.


As you can see, companies in the financial and insurance sectors expenditure the most by a significant margin ($1.2 billion), with retailers coming in second. Individual companies in these industries often expenditure $40 to $50 million a year on Google AdvertisementWords. For example, Amazon expenditures over $50 million per year. Clearly, they’re getting good ROI on that expenditure!

6) Your advertisement allocation will always be the largest, most direct cost associated with your PPC campaigns. However, while your advertisement allocation is important, it’s not necessarily the be-all and end-all of your paid search efforts. There are other potential costs you may have to consider, depending on your business, marketing goals, and individual situation. For example, Agency cost and PPC management softwares.

Thats all! These 6 factors will answer your every query related to Adwords cost determination.

Image Credits:

  • search-engine-marketing-training

  • Your Comment

    Your email address will not be published.