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Digital Education Institutes Boost Employees Career

Digital Education Institutes Boost Employees Career

The size of the Indian online education market is growing at a rate unbelievable. The expected growth is $40 billion by 2017 from the current market size that sets at $20 billion.

Many senior executives and youngsters are highly motivated and turning to digital education institutes in order to broaden their skill sets and stay up-to-date with respect to the changing market. Since India is the startup nation currently, it has become even more important to gain skills that fit in and are of value in this nation. This has made re-skilling a trend nowadays.



Different Digital Education Institutes

Digital Vidya

One of the best digital education institutes to get a strong hold on digital marketing is Digital Vidya based in Delhi. Established in the year 2009, this digital marketing training institute has been enlisted as Asia’s leading online training institute by Search Engine Journal. Providing research-based and in-depth knowledge training modules and sessions, Digital Vidya offers instructor-led online courses. They offer many online courses out of which one of the most sought after courses is Certified Digital Marketing Master Course (CDMM) where all the domains of digital marketing are covered up. Digital Vidya has conducted over 700 training programs for more than 12,000 participants from across Asia.

Digital Academy India

This Digital marketing training institute offers courses like Certified Programme in Digital Marketing (CPDM). Based in Delhi, Digital Academy India was established in the year 2012. It delivers online instructor-led classes. Along with in-depth knowledge, they also get hands-on gained knowledge and experience. This is the within such short duration of time, it became one of the top institutes offering digital marketing training.

All India Management Association (AIMA)

This is one of the most renowned institutes in India provides digital marketing training. AIMA’s Professional Certification Programme in Digital Marketing and Analytics (PCPDMA) is one of the most sought after courses in the digital marketing industry that provides an in-depth knowledge on various fields under digital marketing like Search Engine Optimizationation (SEO), Web Analytics, Search Engine Marketing (SEM), Email Marketing, and Social Media Marketing (SMM). They provide complete online services to help you gain knowledge on the same. This institute is also based in New Delhi.

There are firms like Zerodha, an online stock brokerage firm that is seriously looking out for courses that could be taken up by their employees.

“As and when we come across courses that we think is something our employees need to know, we encourage them to take it up,” CEO Nithin Kamath, Zerodha.

Earlier, these Massive Open Online Courses (MOOC’s) were not performing well due to the low conversion rates but they have now introduced messaging platforms and cohort groups that will help students connect with each other. Other than this, platforms like Emeritus are charging the customers in order to bring in the required urge to complete the course.

“The companies say technology-related courses are most in demand. In India, we see a disproportionate interest in technology-related courses. Among our 10 largest countries, Indians are most likely to enroll in courses related to computer science and data science,” Rick C Levin, CEO, Coursera.

People are no longer concerned with money as the problematic issue since companies are sponsoring employees for the course. More than that, employees are actively taking up the online courses and are ready to pay for the sake of career and growth opportunities.

Even Accenture, one of the customers of Digital Vidya, has taken up this motive of upgrading the skills of its employees. They have learning curricula specifically designed for a set of business industries, domains, and talent segments. They incorporate as well as sponsor employees to undertake virtual and online certifications and higher education as per their roles.

For the reason of training employees, many digital education institutes and startups are growing their base in India. One of them is Claned, a Finland-based edtech startup, which has raised $1.46 million in funding program led by the members of Indian CBA (Cross Border Angels and Investors). Claned will be using this fund to roll out operations in India.

Digital platforms like digital vidya have also tied up with many education firms.

Most sought after courses

India being the house of millions of software developers, there is a hike in the demand of understanding the newer technologies. These trends can be understood by the industry report by NASSCOM and BlueOcean Market Intelligence. According to this report, the analytics market in India could go to more than double from the existing $1 billion to $2.3 billion by the year 2017 and 2018.



Since there are over 4.88 billion smartphone users globally, Mobile related fields like Android app developers and Mobile Marketing are blossoming in the Indian market.

Final Words On Digital Marketing Course

Digital Marketing is one of the trending fields nowadays. Have you ever tasted digital marketing in your career? Are you looking for opportunities to accelerate your career growth by leveraging digital marketing? Get inspired by Manu Sankar Das, a marketing professional working in the Middle East who accelerated his career with digital marketing course. Here is what he had to say when asked about the instructor-led CDMM course:

My faith in this mode of learning has only strengthened after attending the CDMM course and now I have enrolled for the Growth Hacking course. This online format transcends geographies, time zones and has been a great source of learning for me. I look forward to attending more such courses with Digital Vidya.

Wish to be like Manu? Ask our CEO, Pradeep Chopra. You are just a click away from making your career flourish.

Sakshi is a content marketer during the day and a reader by night. She writes content sprinkled with a twisted imagination. She has done her graduation in psychology from Delhi University and has an insane love for history.

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