How to become a Successful Digital Marketing Executive

11 Min Read. |

In case you’re hoping to enter into the Digital Marketing Industry, then there is no better time than here and now. As indicated by the government, the digital economy is growing 10X speedier than the conventional economy, which will bring about a skill gap of 10 Lakh job opportunities by the end of 2017. To ensure a successful future in Digital Marketing, the best job opportunity that is gaining lots of prevalence and companies prefer to hire and pay good, is- Digital Marketing Executive.

Before going into the details of Digital Marketing Executive Job Description, let’s firstly understand what a Digital Marketing Executive is.

Digital Marketing Executive

Digital Marketing Executive

Who is a Digital Marketing Executive [source-Cyberwalker]

  • A Digital Marketing Executive is an online-marketing expert who uses PCs and internet to promote products and services of a specific industry in conversion-driven and profit-oriented manner.
  • Digital marketing executive jobs can be understood as offering a special online deal to target potential clients through Search Engines, Social Media, email, or by making a viral campaign that gets your prospects be aware about your brand.
  • Online Marketing Executives could likewise end up working for foundations or administration or any individual who needs to widespread a message across online platforms.

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What a Digital Marketing Executive does

Digital Marketing Executive Jobs include-

  • Promotion of a business’ items, administrations or thoughts on online platforms
  • Utilization of the Internet and other marketing channels to target new clients and increase conversions
  • Planning of internet marketing campaigns, analysis of competitors’ marketing strategies and ability to use other effective marketing techniques
  • Adept handling of data analytics and latest marketing trends
    Digital Marketing Executive

    Reasons behind Popularity of Digital Marketing Executive Jobs [source- EduPristine]

With the ubiquity of online channels, marketing has adjusted its ways to coordinate with new changes in the way individuals learn stuff, converse with each other and purchase things. Digital Marketing Executive work with the web, online networking, email and comparable channels to build the brand image, popularity and sales of a particular company.

As an Online Marketing Executive, you can work either full-time or part-time- as a freelancer or as a part of team; handling internet marketing projects of several companies.

In case you’re inventive, enticing and connected to the computerized world, Digital Marketing Executive jobs could be an incredible career choice for you.

Is a Digital Marketing Executive Career right for you?

  • It is safe to say that you are incredible at standing out enough to get noticed by people?
  • Possibly, you were the class comedian at school? Alternatively, you can simply think about a splendid thought that’ll get other individuals intrigued? -On the off chance that you can draw in individuals’ attention and convey them your perspective in a convincing manner- you’re already a marketer.
  • Now, to be a Digital Marketing Executive, you’ll require extraordinary communication abilities, technical sharpness, and additionally, an ability to understand how people use online channels- yet knowing how to draw attention is certainly the initial step. 
  • A decent Digital Marketing Executive must be innovative, so they can think of awesome creative internet marketing strategies to advertize an item, regardless of whether it’s Twitter #Hashtags Campaign or a phenomenal online competition to make the next viral content.
  • It’s additionally imperative to have a decent comprehension of the web, especially online networking, so that you can comprehend what will be a smart and result-oriented thought, and what won’t work.
  • In case you’re imaginative, know basics of digital specifications, have astounding communication abilities and appreciate working as a part of a group, you could make an awesome Digital Marketing Executive Career.

I’ve compiled top 10 tips for aspiring digital marketers who wish to kick-start their Digital Marketing Executive Career today:

10 Tips to become a Digital Marketing Executive

1) Have eagerness to learn more & more

  • The digital marketing industry is both- highly competitive and fast growing.
  • It’s simple for organizations to separate between applicants who have the eagerness to learn, and who are in the interest of personal entertainment.
  • This industry requires candidates with passion and desire to learn more and more.

2) Stay Updated with latest Digital Marketing Trends

  • You have to be well updated with the industry news by following major digital marketing sites and influencers on different social networks.
  • As the significant players like Google, Facebook and Twitter frequently change their paid promoting strategies and algorithms; you’re in for a wild ride on the off chance that you don’t let yourself updated with latest digital marketing trends.
  • Some websites to know about digital marketing news are-
  • Search Engine Optimization – Moz, Distilled, SEOGadget, Search Engine Land- Explore Career in SEO opportunities.
  • PPC – PPC Hero, Search Engine Land
  • Social Media Marketing – Social Media Examiner, Social Media Today
  • Content – HubSpot

Download Detailed Curriculum and Get Complimentary access to Orientation Session

Date: Online & 27th Jan (Wed)
Time: 3 PM IST
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3) Do effective result-oriented networking

  • To be a successful Digital Marketing Executive, you need to encircle yourself with individuals more skilled than yourself.
  • The general population you meet will be your ongoing support network when you keep running into issues, and help to open ways to circumstances you wouldn’t have generally found.
  • Go to industry conferences and meet-ups in your general vicinity to nurture associations with other marketing advertisers and upgrade your expertize-set through in-depth digital marketing knowledge and training.

4) Have skills to give personal touch to your projects

  • Experiment with your own particular thoughts and don’t simply regard industry pioneers’ suggestions as the only applicable ways.
  • Everything isn’t generally black and white in the digital marketing industry as there are many possible practices between best practices that can aid you get fruitful results in more convenient and effective manner.
  • Each internet marketer ought to have personal projects to try out their own personal theories to increase ranking of sites in SERPs.
  • You need to try your hand at numerous digital marketing disciplines- SEO, PPC, Social Media, Content Marketing, etc. and in addition, you need to have the capacity to take responsibility for the success or failure of your digital marketing strategy.

 5) Learn the digital marketing terminology & marketing communication

  • Digital Marketing Executives should be aware with DM acronyms, for example, PPC, SEM and SEO.
  • They are all altogether different terms with a misconception of them being similar, and that’s why you need to train yourself in all the different digital marketing channels and their specifications to be a successful Digital Marketing Executive.
  • Knowing marketing terminology and having convincing communication skills will aid you grab fruitful digital marketing projects.

6) Build your personal brand image

  • Present yourself as a digital marketing expert and have a visible online presence.
  • In the event that you need to show to a business that you can assemble their organization’s online visibilities then you have to have an effective online presence.
  • A solid online branding could conceivably be the central deciding factor between two applicants who have connected for a digital marketing job.

7) Know who is a T-Shaped Marketer

Digital Marketing Executive

T-Shaped Marketer for Digital Marketing Executive Jobs [source- digitalmarketinginstitute]

  • T-Shaped marketer is a term usually utilized by Rand Fishkin of Moz, it alludes to having a fundamental comprehension of different advertising disciplines yet represent considerable authority in maybe a couple of specific skills.
  • It’s normal for organizations to discover applicants with variety of digital marketing skills as there’s significant traverse between the different digital marketing channels.

8) Get Nerdy and be as technology driven as possible

  • Digital marketing needs professionals who are well informed about new technologies.
  • You need to communicate with team of developers, content marketers, graphic designers, etc. and that’s why being technology driven will be a valuable asset for you to be a Digital Marketing Executive.
  • A fundamental information of HTML and graphics would make you emerge winner amongst the less technically sound candidates.

9) Have the ability to analyze and utilize metrics

  • Knowing your CPC- Cost Per click, CPA- Cost Per Action CPC and other related metrics will aid you be different and more attentive in-group meetings.
  • There are analytics tools that will aid you have expertize in analyzing and utilizing metrics.

10) Get trained and certified in Digital Marketing 

  • In the event that you truly need to emerge from your companions in the business, getting certified in Digital Marketing is must for Digital Marketing Executive Jobs.
  • One of the issues confronting the digital marketing industry is that there are no boundaries to entry, implying that anybody with a little knowledge of digital marketing can possibly get a position in an organization, and that’s why being a certified digital marketing professional will help you ensure better jobs for you.

      As the digital marketing industry matures, recruiters are being more savvy and peculiar about what separates a candidate to walk the talk, and aid company in the best possible manner.

To become a successful Digital Marketing Executive, it is must to know the qualification, training and certifications essential for a Digital Marketing Executive job.

Download Detailed Curriculum and Get Complimentary access to Orientation Session

Date: Online & 27th Jan (Wed)
Time: 3 PM IST
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Marketing qualification and entry necessities for a Digital Marketing Executive Job

1.) Helpful school qualification includes:

  • English
  • Business Studies
  • Graphic Design/Art
  • Media Studies
  • IT Training
  • Basic Programming Skills

 2.) Valuable professional Qualifications are:

  • Digital Marketing Certification- Vskills (Govt. of India Initiative)
  • Google Certification
  • HubSpot Inbound Marketing Certification

3.) Valuable degree Qualifications are:

  • BSc Marketing
  • BA Digital Marketing
  • BSc Digital Media Development
  • BA Advertising Management and Digital Communications
  • BA Digital and Social Media Marketing
  • MBA Marketing

Valuable abilities and qualities a Digital Marketing Executive Should Have

Digital Marketing Executive

Digital Marketing Executive Skills (Source LinkedIn)

a.) IT Aptitudes

There’s a major contrast between utilizing a PC leisurely and using the same for business, so it’s imperative that you can do both efficiently to be an efficient Digital Marketing Executive. Information Technology, Data Analytics, Programming, and basics of Software knowledge would be greatly helpful for your Digital Marketing Executive jobs.

Analytical and Investigative nature-

  • Analytical ability and investigative nature are two of the most essential qualities for Digital Marketing Executive Jobs. As a marketing executive, you can’t be hesitant to go for new things and take risks, however; with mindfulness that how this will influence the organization.
  • Researching the most recent technologies in the market is one of the most important things a Digital Marketing Executive needs to do. An investigative individual takes care of issues, prefers reading and has a tendency to analyze situations before making decisions. Investigative individuals are independent scholars who are both inquisitive and smart.

 b.) Good relationship building abilities

However, they invest a ton of energy and time at your PC; Digital Marketing Executives regularly work in a group too, so they can let everyone stay aware about the projects. You must be amiable, friendly and ready to request help on the off chance that you require it- And for all this having good communication and relationship building skills is must.

c.) Enterprising Nature

People with enterprising nature are somebody who has the skills to be a successful leader in their industry. They are incredible problem solvers and appreciate deals and management roles. This kind of individual is extroverted, and their vitality and capacity to take risks is the reason many projects get the desired outcomes

What’s great about being a Digital Marketing Executive?

  • You can efficiently work in any industry you are passionate about and use digital marketing skills to ensure fruitful results.
  • You will help construct your brand’s effective online presence with the goal that clients will utilize the web to pick your business over your rivals. An ever-increasing number of purchasers depend on the web to settle on choices about where to spend their cash, so your part will be totally pivotal to the success of a business.
  • The demand for Digital Marketing Executives is immense as an ever-increasing number of organizations acknowledge they can’t stand without using internet marketing and social media channels.
  • There are many jobs accessible in the event that you have ability and experience, and you can get a entry level digital advertising work regardless of the possibility that you have no any experience or not, insofar as you can demonstrate your writing skills, technical knowledge and passion about internet marketing in your CV.

Working Hours: 30-40 Hrs/Week-

  • Just as other office jobs, Digital Marketing Executive Jobs need you to work Monday to Friday from around 9am to 5pm.
  • Nonetheless, some evening and weekend works giving presentations, attending meetings and networking (either face to face or on social media networks like Facebook and Twitter) may also be the part of digital marketing executive jobs

Where a Career in Digital Marketing could take you-

  • Digital Marketing Executive
  • Digital Marketing Apprentice
  • Digital Marketing Coordinator
  • Senior Digital Marketing Executive
  • Head of Digital
  • Digital Marketing Specialist
  • Internet Marketing Manager
  • Campaign Manager

Digital Marketing Executive Salary

  • A Digital Marketing Executive may earn between Rs 20,000 and Rs 250,000/Month: Due to the increasing gap between demand and supply of Digital Marketing Executives, a Digital Marketer commands a much higher average salary than the other industries. A graduate with no any kind of work experience in digital industry can expect a monthly salary of Rs 15,000 and a Senior Digital Marketing Executive in a large brand or agency can earn Rs 2.5 Lacs/month.
  • Approximate range of Salary associated with titles earned by Digital Marketing professionals is given below in the pic. However, this does not take into consideration exceptional educational background professionals such as IIT & IIM pass-outs joining digital marketing industry. Experienced professionals working in high growth startups earn more than Rs 1 Crore annual salary as head of digital marketing campaigns.

     Digital Marketing Executive

    Digital Marketing Executive Salary

How to train in Digital Marketing

Lots of Digital Marketing Executives need to go to training courses in Digital Marketing to stay aware of the most recent digital advancements. In the digital world, everything happens so quickly and one of the greatest difficulties digital marketing executives face is to keep track all the latest digital marketing trends and related advancements.

Digital Marketing Executive Education Courses

     We offer CDMM Course- Certified Digital Marketing Master Course for aspiring Digital Marketing Executives to help them ensure success in their Digital Marketing Executive careers.

Our Digital Marketing Certification Course Includes-

  • Website Development using WordPress
  • Affiliate Marketing
  • Mobile App Marketing 101
  • Learn how to  create unfair advantage and exponentially Grow Online Business
  • Integrated Digital Marketing Strategy
  • How To Sell Digital Marketing Services?
  • Blogging for Beginners
  • Super Blogging
  • Display Advertisement
  • Advanced Google Analytics
  • E-tail (Online Listing)/Website V/s Market Place
  • Prepare Yourself For Career Opportunities in Digital Marketing
  • Video Advertising
  • Shopping Advertising

Download Detailed Curriculum and Get Complimentary access to Orientation Session

Date: Online & 27th Jan (Wed)
Time: 3 PM IST
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The common people now invest more time online than with TV and all other conventional media channels, and that’s why businesses have to have the experts who can entice, engage and convert those people as loyal customers- Digital Marketing Executives do this in the most efficient and result-oriented manner.

However, it is not essential that you will always love the items you’re advertising, but having the right digital marketing skills and training in Digital Marketing will aid you optimize marketing of any product and service with an equal amount of competency.

Have some doubts, or wish to know more about Digital Marketing Executive Education- Ask us

Register for FREE Digital Marketing Orientation Class
Date: 27th Jan, 2021 (Wed)
Time: 3 PM to 4:30 PM (IST/GMT +5:30)
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1 Comment

  1. srikath

    nyc infoooooooo


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