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Top 12 Digital Marketing Jobs You Must Look Forward in 2024

Digital marketing jobs

Curious to know about top digital marketing jobs in 2024?

This post will not only update you with the best online marketing jobs but also give you answers to the following questions:

  • Is digital marketing a good career? 
  • What is the salary in digital marketing? 
  • Is digital marketing a good career in 2024? 
  • How good is a career in digital marketing? 
  • How can I easily get a digital marketing job in India? 
  • What is the future of digital marketing jobs in India?

We are witnessing tremendous growth in digital marketing in the post-covid world.

The digital economy in India will reach $1 trillion by 2024. This means that more and more Indian businesses will be reaching out to prospective customers online.

This is a great time to embark on a digital marketing career. Plus, there are a number of well-paying digital marketing jobs out there that make digital marketing one of the most attractive career options out there.

We will delve into those jobs and answer the aforementioned questions later, but first, let’s understand what digital marketing is in today’s world

What is Digital Marketing?

Digital marketing simply means using online channels to connect with current and prospective customers. The ultimate objective of digital marketing is, of course, to sell more; but the intermediate objective can range from building brand awareness to triggering a purchase decision.

Digital marketing includes a variety of channels such as email, social media (Facebook, Twitter, Instagram), and search engines. There are a number of excellent jobs in digital marketing. Here’s a video that talks about the key skills you need as a digital marketer.

Why should you look for jobs in Digital Marketing?

While India’s digital economy is rapidly increasing. This means there will be a huge demand for digital marketers who can help brands generate awareness, drive traffic to their websites, create a lead-generation process, and influence sales.

In fact, the demand for digital marketing professionals in India has crossed 20 lahks in 2024.

Luckily, since digital marketing is a fairly new field, employers look for experience and technical skills rather than a fancy college degree.

You can master the requisite skills through a comprehensive Digital Marketing course and gather digital marketing experience through internships.

Once you start working as a digital marketer, it’s only your experience and what you learn during your work that counts for future employers.

Digital marketing jobs source - multi channel merchant
What is digital marketing?

12 Dream Digital Marketing Jobs That Pay Well

We have compiled a list of the highest-paying jobs in digital marketing. While not all these jobs will be available to you as a fresher, they will give you an idea of where you should start your career to get these roles.

Here are the top 12 digital marketing jobs.

1. Digital Marketing Manager

Over time, digital marketing has become more streamlined and specialized. Content writers, graphic designers, and Google Ads managers; everyone has their own specific role.

At the same time, you need someone to lead the digital marketing team and conceptualize and execute a campaign from start to finish. This is where digital planners or digital marketing managers come into the picture.

Digital planners have the requisite technical marketing skills that they have built through years of experience. But they also have the ability to see the overall vision for a campaign and manage different teams and skill sets to make that vision a reality.

The main responsibilities of a digital planner include establishing the vision, goals, and objectives of the project, creating the project plan, establishing timelines, and managing budgets. People who have excellent communication and organization skills tend to excel in this role.

As a digital planner, you don’t need to work with marketing tools on a daily basis. Nonetheless, it’s helpful to have a fairly thorough knowledge of important tools especially content management systems, and social media tools.

You do need to have great command over the project management tool that your organization uses whether that’s Trello, Asana, or Basecamp.

A good digital marketing manager can easily earn upwards of Rs. 10 lahks per year in India. There are also many digital marketing jobs for freshers in this field.

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2. Content Marketing Jobs

Content marketing has become one of the most powerful marketing techniques over time. Even in India, companies are realizing the importance of inbound marketers to create long-term, organic traffic for their websites. This is where the role of a content strategist becomes critical.

A content strategist has the ability to envisage and execute a content marketing campaign. This includes understanding the needs of the target audience as well as the search engine’s algorithms. A content strategist’s responsibilities include creating content calendars, conducting content audits, and curating high-quality content.

In most cases, content strategists manage teams that create the content, although in some cases, they may have to create content themselves. Therefore, the ability to write creative, compelling copy is a must-have skill for a content strategist.

There aren’t many digital marketing jobs for freshers in content strategy. The best way to become a content strategist is by starting your digital marketing career as a content creator, whether that’s a content writer, copywriter, or video producer.

As you learn the ropes of content creation and the principles of SEO, you can transition into a career as a content strategist. You can do a digital marketing course to help you with the transition.

Good content strategists can earn anywhere between Rs. 4 lakh to 16 lakh a year. Content strategy is one of the most in-demand digital marketing jobs. Also, there are a number of digital marketing freelance jobs available in content strategy.

Digital marketing jobs source - falcon. Io
Content calendar

3. Product Marketing Manager

A product marketing manager is entrusted with the responsibility of communicating the value of the product to prospective customers. While this includes oversight of the product’s digital marketing strategy, it includes additional responsibilities like training the sales team on how to sell the product and creating marketing materials that communicate product features.

Product marketing managers should have an overview of important marketing tools and analytics software. Skills that enable product marketing managers to command higher salaries include business analysis, competitive intelligence, and strategic marketing.

The average salary for a product marketing manager, especially in metropolitan cities like Gurgaon, Bangalore, and Mumbai is as high as Rs. 17 lahks per year. Product marketing is one of the most holistic digital marketing jobs out there.

4. Brand Marketing Manager

In today’s competitive market, it’s no longer enough to communicate the features of your product to prospective customers.

You need to build a brand identity that is more than just the products you sell. This brand identity helps generate brand awareness and loyalty which helps a business sustain itself in the long run.

Today, brand building is all about using real and relatable narratives to communicate the brand story. Brand marketers are able to unleash their creative juices to craft these innovative narratives for their clients.

The role of a brand marketer requires you to:

(i) Understand a variety of content formats; both written and visual.

(ii) Utilize these content formats to build brand recognition and create brand advocates.

(iii) Produce creative briefs that are in line with the brand story and overall brand goals.

(iv) Analyze data to derive insights that will help build branding opportunities.

The average salary for a brand marketer in India is around Rs. 9.2 lakhs. Of course, for experienced and specialized brand marketers, the sky is the limit. There are a number of digital marketing freelance jobs available in this domain.

Digital marketing jobs source - the balance smb
Importance of brand marketing

5. Digital Media Management

A digital media manager needs to manage the overall digital strategy of the organization, with an emphasis on online advertising. This includes managing a number of channels including social, display, and retargeting. This is a very popular digital marketing job.

Digital media managers are tasked with several high-level responsibilities such as driving online sales, maximizing revenue, and building new sales opportunities.

Since online advertising is a big part of being a digital media manager, they are expected to be proficient in PPC campaigns, including Google Ads (both search and display networks), and Bing Ads.

Of course, understanding data to derive insights and make informed decisions on the go is crucial too. Having a thorough knowledge of what are Google Analytics, social media analytics platforms, and other analytics tools is a must. The salary for an experienced digital media manager in India ranges from Rs. 4 lahks to Rs. 12 lahks per annum.

Digital marketing jobs source - static1 square pace
Digital media marketing

6. E-commerce Specialist

Most traditional companies today are looking for effective ways to sell their products online. This means there is a great demand for people who understand the e-commerce space thoroughly and can craft the right e-commerce strategy.

This is where e-commerce specialists come in. This is becoming one of the most common digital marketing jobs.

An e-commerce specialist needs to understand the ins and outs of online sales. This means optimizing product pages, crafting the right CTAs, and creating perfect product descriptions.

Understanding the target audience and then using the latest tools to segment that audience and create personalized messaging is the key to being a successful e-commerce expert.

E-commerce experts also have to work closely with sales and marketing teams to create an integrated strategy so communication skills are a big plus.

In India, the average salary for an e-commerce specialist is Rs. 11 lakh a year on average. There are a number of well-paid digital marketing freelance jobs that are also available for e-commerce specialists. There are a few digital marketing jobs for freshers in this area.

Digital marketing jobs source - digital marketer
Ecommerce specialist

7. Demand Generation Manager

A demand generation manager is specifically tasked with generating qualified leads for the company. This includes both online and offline strategies from email marketing to cold calling to data intelligence.

Demand generation managers use a variety of tools from content to outreach to searches to generate qualified leads. They also need to make sure that they are communicating the right things to prospective customers so as to enable higher conversions.

These managers work with advertising, marketing, and field sales teams on a regular basis so cross-functional communication skills are key.

Knowledge of B2B marketing tools that help in automation and lead nurturing is also crucial. Demand generation managers earn an average of Rs. 10 lakh per year in India.

8. Channel Marketing Manager

Many companies that sell B2C products choose to use channels like retailers and affiliates to sell their products; instead of selling to consumers directly. A channel marketing manager has to use online and offline tools to find and manage such partners.

A big challenge in managing channel partners is to make sure the product’s branding and marketing remain consistent across channel partners. Experienced channel marketing managers earn between Rs. 6.5 lakh to Rs. 17 lakh per year in India.

9. Creative Director

A creative director leads the creative teams at a digital marketing agency or in an in-house marketing department. You will be leading teams that are involved in projects related to graphic design, videos, music, blogs, and so on.

It’s important to have experience in any of the creative domains in order to become a Creative Director. There are many digital marketing jobs in the creative domain. Communication and leadership skills are also key to being good at the job.

The average salary of a Creative Director in India is between Rs. 11 lakh to 29 lakh.

Digital marketing jobs source - robert half
Creative director

10. Social Media Marketers

Promoting brands on social media is one of the fundamental ways to improve the customer base. Social media marketers help in designing and implementing campaigns. 

The aim is to boost audience engagement on social media platforms. With the advancement of technology and digitalization, businesses are preferring to shift their marketing strategy online. Social media has the potential to improve business visibility by providing global outreach.

If the business boosts engagement on social media, then it can pace up the website traffic. Social media marketing is a crucial job position as it helps to improve business visibility and lead generation. The established companies offer an annual salary of around Rs 3,42,000.

11. Marketing Analysts

Marketing analysts are responsible for facilitating the success of the organic and paid campaign. The analysts should be familiar with using analytical tools to ensure the success of the business project. 

The candidates must have strong quantitative skills and statistical and data visualization experience. Some of the critical job specifications of a marketing analyst are given below;

  • Designing and conducting market tests and also interpreting their result
  • Formulating strategies to track data.
  • Organize relevant data from different sources like social media, web analytics, etc.
  • Identify marketing opportunities for the company.
  • The annual salary of the marketing analyst is around Rs 4,63,000.

12. Visual Designers

One of the essential aspects of a business’s website is visual appeal. Visual appeal plays a vital role in attracting and retaining customers. 

The growing demand for Visual designers has made it one of the highest-paying job positions in digital marketing. It is important for any business to need experienced visual designers fluent in Adobe products and have basic web development proficiency. 

Following are some of the job responsibilities of visual designers;

  • Enhance the visual brand experience for the consumers.
  • Handle design projects
  • Work with the team to align business goals and provide a creative solution.
  • Design every aspect of digital materials like a landing pages, email banners, presentations, reports, and so on. 

The visual designers create an online portfolio to showcase their brand storytelling capabilities. The annual salary of the visual designers is around Rs 680000.

Top Skills and Industries for Digital Marketing Jobs

Some of the skill sets and qualifications are standard across all the digital marketing jobs in India. Most jobs demand that candidates have skills like consistency, time management, leadership, innovation, etc. 

The industry wants aspiring digital marketing professionals to be knowledgeable about the following digital marketing tools and skills:

  • Search engines – SEMrush, Google Webmaster Tools, Bing Webmaster Tool, Google Trends, etc
  • Content marketing – Grammarly, HubSpot, Copyscape, etc
  • Social media – Facebook, Twitter, Instagram
  • Email marketing – Mailchimp, Aweber
  • Web development – HTML, Google Analytics, SEO
  • Web Analytics – Adobe SiteCatalyst, Optimizely Crazy Eggs, Clicky

Digital marketing has become one of the essential components that are important for the success of any business. Industries like IT services, Advertising, Education Management, and many more are demanding digital marketing professionals in India. 

Major cities in India like Mumbai, Delhi, Bengaluru, and Kolkata are the hubs for recruiting talents for digital marketing. The package offered to each individual depends on the designation and location in which one is placed. 

The Future of Digital Marketing in India

India’s growth in the digital economy has subsequently paved the way for the limitless scope of digital marketing. This has made many companies readily invest in the right set of individuals who have the required skill set in digital marketing. 

Critical thinking abilities, market awareness, and the latest market trends are mandatory skill sets that set a prospectus candidate apart from the crowd. 

The digital market industry has the potential to grow exponentially in today’s technology-led environment. In India, the emerging economy has led to an internet user base of 560 million people. 

Dr. Philip Kotler, who is regarded as the father of modern marketing, has defined marketing as the process that helps in satisfying the needs and wants of the customers. 

The marketing process depends on the strategies adopted in the face of the changing business environments. The pandemic has made the industry shift from traditional marketing techniques. 

Everything starting from product development, customer reach, and retaining loyalty has now moved online. This, however, has expanded the scope of digital marketing.

Digitalization has provided a platform for brands to interact with their consumer base on social media platforms. Twitter, Facebook, Instagram, and many more have contributed to impressive business growth for small and large markets. 

The scope of digital marketing in India is listed below; 

  • According to Statista Digital Market Outlook, the total count of internet users is expected to reach 666 million by 2024.
  • India’s approach to digital marketing is seemingly progressive as compared to countries in Europe and Latin America. 
  • According to a Google-BCG study in India, the internet marketing industry would be worth USD 160 billion by 2025.
  • The company’s expenditure on digital marketing is expected to rise to Rs 25000 crore by 2021.
  • According to Global Data, the e-commerce market will be worth USD 98.4 billion by 2024.

Best Ways to get entry-level Digital Marketing Jobs

Being the most demanded profession, landing the first digital marketing job can be very challenging. Every company is looking for candidates who have exceptional backgrounds in digital marketing.

This aspect has made the competition for the job quite intense. However, there are a few points that the candidates should keep in mind to secure an entry-level digital marketing job;

Be confident in your digital marketing skills.

Before starting a professional career, people need to be confident in one’s skills and abilities. This helps in reflecting one’s commitment to the career path.

Choosing the right path 

Digital marketing is a vast scope; one needs to decide on which career path to take. Assess one’s ability and interest to select the right career path. One can pursue content marketing, digital analytics, SEO, SEM, CRO, and many more.

Proficient with the basics of digital marketing 

An aspiring candidate needs to have a stronghold on the basics of digital marketing. The basics are like a foundation, which helps one to build a strong career path on it.

Starting a career as a freelancer

Most companies are looking for candidates who have exceptional backgrounds. Starting one’s career as a freelancer helps one to build a pace and grow professionally. It makes one’s portfolio and resume look more impressive.

Preparing for an interview

An interview is a barrier that one has to cross to get into a company as a professional. Practice a few personal questions and work on communication skills. Also, do a relevant background check on the company to which one wants to apply. Update the resume and then schedule an interview date.


Digital marketing is a great career for those who enjoy working on online marketing strategies and have a knack for marketing and analytics tools. Learning digital marketing is the best way to get started on a career in digital marketing.

Once you start working in the industry and gather the right experience, getting to one of these 12 highly paid digital marketing jobs should be a cinch.


1. Why Choose a Digital Marketing Career?

The digital marketing field is constantly evolving as new platforms keep on coming and optimizing the digital landscape- and in the process, creating great job opportunities. When a job is in great demand, it also ensures good remuneration whether you are working in-house or working from home. 

2. What jobs can you get with digital marketing?

Depending upon your skills, experience, and certifications, you can get a wide range of digital marketing jobs like- Digital Marketing Executive, Digital Marketing Manager, SEOer, Social Media Marketer, Content Marketer, Content Writer, Analytics Expert, etc.

3. Where to find digital marketing jobs?

From Google,, and Indeed to MonsterIndia, UpWork and the career pages of thousands of brands and companies are filled with digital marketing job opportunities. Even a good Digital Marketing Course can also help participants get placed in good companies based on their skills and interest. 

4. Digital Marketing Jobs for Fresher’s salary?

As per a study by Glassdoor, the national average salary for a fresher Digital Marketing Job is ₹18,000 per month in India. 

5. Can I get digital marketing jobs for freshers to work from home?

Arguably the biggest upside of digital marketing jobs is that they can be done from home as well. If you are a well-certified professional looking for a fresher job, digital marketing can be a good career choice for you even in this Covid time.

So, enrolling in a digital marketing course, completing it, and being certified will help you best suit work-from-home jobs in Digital Marketing.

Avatar of anukrati mehta
Anukrati Mehta
A creative writer, capable of curating engaging content in various domains including technical articles, marketing copy, website content, and PR.

3 thoughts on “Top 12 Digital Marketing Jobs You Must Look Forward in 2024”

  1. well information passes. nice blog. very helpfulful for all digital mareter proffesionals and students

  2. Very well-explained blog and the way you have listed the various job opportunities that are available is quite helpful. It is a complete guide for people who are still confused on what is the scope of Digital Marketing in 2022.

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