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Top 9 Digital Marketing Jobs that Pay Well

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The digital economy in India will reach $1 trillion by 2022. This means that more and more Indian businesses will be reaching out to prospective customers online.

This is a great time to embark on a digital marketing career. Plus, there are a number of well-paying digital marketing jobs out there that make digital marketing one of the most attractive career options out there.

What is Digital Marketing?

Digital marketing simply means using online channels to connect with current and prospective customers. The ultimate objective of digital marketing is, of course, to sell more; but the intermediate objective can range from building brand awareness to triggering a purchase decision.

Digital marketing includes a variety of channels such as email, social media (Facebook, Twitter, Instagram), and search engines. There are a number of excellent jobs in digital marketing. Here’s a video that talks about the key skills you need as a digital marketer.

Why you should look for jobs in Digital Marketing?

While India’s digital economy is rapidly increasing. This means there will be a huge demand for digital marketers who can help brands generate awareness, drive traffic to their websites, generate leads, and influence sales. In fact, the demand for digital marketing professionals in India will reach 20 lakh by 2020.

Luckily, since digital marketing is a fairly new field, employers look for experience and technical skills rather than a fancy college degree. You can master the requisite skills through a comprehensive Digital Marketing course and gather digital marketing experience through internships. Once you start working as a digital marketer, it’s only your experience and what you learn during your work that counts for future employers.

Digital Marketing Jobs Source - Multi Channel Merchant

What is Digital Marketing?

9 Dream Digital Marketing Jobs That Pay Well

We have compiled a list of the highest-paying jobs in digital marketing. While not all these jobs will be available to you as a fresher, they will give you an idea of where you should start your career to get to these roles.

Here’ are the top 9 digital marketing jobs.

1. Digital Planning

Over time, digital marketing has become more streamlined and specialized. Content writers, graphic designers, Google Ads managers; everyone has their own specific role.

At the same time, you need someone to lead the digital marketing team and conceptualize and execute a campaign from start to finish. This is where digital planners or project managers come into the picture.

Digital planners have the requisite technical marketing skills that they have built through years of experience. But they also have the ability to see the overall vision for a campaign and manage different teams and skill sets to make that vision a reality.

The main responsibilities of a digital planner include establishing the vision, goals, and objectives of the project,  creating the project plan, establishing timelines, and managing budgets. People who have excellent communication and organization skills tend to excel in this role.

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As a digital planner, you don’t need to work with marketing tools on a daily basis. Nonetheless, it’s helpful to have a fairly thorough knowledge of important tools especially content management systems, and social media tools.

You do need to have great command over the project management tool that your organization uses whether that’s Trello, Asana, or Basecamp. A good digital planner can easily earn upwards of Rs. 10 lakh per year in India. There aren’t many digital marketing jobs for freshers in this field.

2. Content Strategy

Content marketing has become one of the most powerful marketing techniques over time. Even in India, companies are realizing the importance of inbound marketers to create long-term, organic traffic for their website. This is where the role of a content strategist becomes critical.

A content strategist has the ability to envisage and execute a content marketing campaign. This includes understanding the needs of the target audience as well as the search engines’ algorithms. A content strategist’s responsibilities include creating content calendars, conducting content audits, and curate high-quality content.

In most cases, content strategists manage teams that create the content, although in some cases, they may have to create content themselves. Therefore, the ability to write creative, compelling copy is a must-have skill for a content strategist.

There aren’t many digital marketing jobs for freshers in content strategy. The best way to become a content strategist is by starting your digital marketing career as a content creator, whether that’s a content writer, copywriter, or video producer.

As you learn the ropes of content creation and the principles of SEO, you can transition into a career as a content strategist. You can do a digital marketing course to help you with the transition.

Good content strategists can earn anywhere between Rs. 4 lakh to 16 lakh a year. Content strategy is one of the most in-demand digital marketing jobs. Also, there are a number of digital marketing freelance jobs available in content strategy.

Digital Marketing Jobs Source - Falcon.io

Content Calendar

3. Product Marketing

A product marketing manager is entrusted with the responsibility of communicating the value of the product to prospective customers. While this includes oversight of the product’s digital marketing strategy, it includes additional responsibilities like training the sales team on how to sell the product and creating marketing materials that communicate product features.

Product marketing managers should have an overview of important marketing tools and analytics software. Skills that enable product marketing managers to command higher salaries include business analysis, competitive intelligence, and strategic marketing.

The average salary for a product marketing manager, especially in metropolitan cities like Gurgaon, Bangalore, and Mumbai is as high as Rs. 17 lakh per year. Product marketing is one of the most holistic digital marketing jobs out there.

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4. Brand Marketing

In today’s competitive market, it’s no longer enough to communicate the features of your product to prospective customers.

You need to build a brand identity that is more than just the products you sell. This brand identity helps generate both awareness and loyalty which helps a business sustain themselves in the long-run.

Today, brand building is all about using real and relatable narratives to communicate the brand story. Brand marketers are able to unleash their creative juices to craft these innovative narratives for their clients.

The role of a brand marketer requires you to :

(i) Understand a variety of content formats; both written and visual.

(ii) Utilize these content formats to build brand recognition and create brand advocates.

(iii) Produce creative briefs that are in line with the brand story and overall brand goals.

(iv) Analyze data to derive insights that will help build branding opportunities.

The average salary for a brand marketer in India is around Rs. 9.2 lakhs. Of course, for experienced and specialized brand marketers, the sky is the limit. There are a number of digital marketing freelance jobs available in this domain.

Digital Marketing Jobs Source - The Balance SMB

Importance of Brand Marketing

5. Digital Media Management

A digital media manager needs to manage the overall digital strategy of the organization, with an emphasis on online advertising. This includes managing a number of channels including social, display, and retargeting. This is a very popular digital marketing job.

Digital media managers are tasked with several high-level responsibilities such as driving online sales, maximizing revenue, and building new sales opportunities.

Since online advertising is a big part of being a digital media manager, they are expected to be proficient in PPC campaigns, including Google Ads (both search and display network), and Bing Ads.

Of course, understanding data to derive insights and make informed decisions on the go is crucial too. Thorough knowledge of Google Analytics, social media analytics platforms, and other analytics tools is a must. The salary for an experienced digital media manager in India ranges from Rs. 4 lakh to Rs. 12 lakh per annum.

Digital Marketing Jobs Source - Static1 Square Pace

Digital Media Marketing

6. E-commerce Specialist

Most traditional companies today are looking for effective ways to sell their products online. This means there is a great demand for people who understand the e-commerce space thoroughly and can craft the right e-commerce strategy.

This is where e-commerce specialists come in. This is becoming one of the most common digital marketing jobs.

An e-commerce specialist needs to understand the ins and outs of online sales. This means optimizing product pages, crafting the right CTAs, and creating perfect product descriptions.

Understanding the target audience and then using the latest tools to segment that audience and create personalized messaging is the key to being a successful e-commerce expert.

E-commerce experts also have to work closely with sales and marketing teams to create an integrated strategy so communication skills are a big plus.

In India, the average salary for an e-commerce specialist is Rs. 11 lakh a year on average. There are a number of well-paid digital marketing freelance jobs that are also available for e-commerce specialists. There are a few digital marketing jobs for freshers in this area.

Digital Marketing Jobs Source - Digital Marketer

Ecommerce Specialist

7. Demand Generation

A demand generation manager is specifically tasked with generating qualified leads for the company. This includes both online and offline strategies from email marketing to cold calling to data intelligence.

Demand generation managers use a variety of tools from content to outreach to searches to generate qualified leads. They also need to make sure that they are communicating the right things to prospective customers so as to enable higher conversions.

These managers work with advertising, marketing, and field sales teams on a regular basis so cross-functional communication skills are key.

Knowledge of B2B marketing tools that help in automation and lead nurturing is also crucial. Demand generation managers earn an average of Rs. 10 lakh per year in India.

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8. Channel Marketing

Many companies that sell B2C products choose to use channels like retailer and affiliates to sell their products; instead of selling to consumers directly. A channel marketing manager has to use online and offline tools to find and manage such partners.

A big challenge in managing channel partners is to make sure the product’s branding and marketing remain consistent across channel partners. Experienced channel marketing managers earn between Rs. 6.5 lakh to Rs. 17 lakh per year in India.

9. Creative Director

A creative director leads the creative teams at a digital marketing agency or in an in-house marketing department. You will be leading teams that are involved in projects related to graphic design, videos, music, blogs, and so on.

It’s important to have experience in any of the creative domains in order to become a Creative Director. There are many digital marketing jobs in the creative domain. Communication and leadership skills are also key to being good at the job. The average salary of a Creative Director in India is between Rs. 11 lakh to 29 lakh.

Digital Marketing Jobs Source - Robert Half

Creative Director

Conclusion

Digital marketing is a great career for those who enjoy working on online marketing strategies and have a knack for marketing and analytics tools. A thorough digital marketing course is the best way to get started on a career in digital marketing. Once you start working in the industry and gather the right experience, getting to one of these 9 highly paid digital marketing jobs should be a cinch.

A creative writer, capable of curating engaging content in various domains including technical articles, marketing copy, website content, and PR.

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