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Digital Marketing Job Description – Freshers & Specialists

Digital marketing job description

Digital marketing has opened a new job market in the industry.

The roles and responsibilities of the profiles under digital marketing are so creative and interesting that it has become the new hotshot of the market.

A digital marketing job description is so elaborate and unique from one another.

Though the basic skill required for the job is creativity and a love for data, the intensity of the aforementioned skills varies from profile to profile along with added special skills required for each profile.

Digital Marketing is not an art of selling a product. It is an art of making people buy the product that you sell.”  – Hecate Strategy

How Digital Marketing Job Roles have Evolved over Time?

Digital marketing initially was meant to advertise on online mediums like directories and to host a  business website.

But with time newer platforms were added like Search Engine Optimization, Google Ads, Email Marketing, and most recently various Social Media Marketing.

This gave birth to a plethora of digital marketing jobs such as Google Ads Specialist, SEO Specialist, Content Marketer, Email Marketing, etc. The digital marketing job description for these roles is unique in its own way with few common traits.

Digital Marketing Job Descriptions
S.No. Category Roles & Responsibility Qualification & Skills
1 Intern Execute strategy, prepare reports, provide insights to seniors, and more. Knowledge of digital marketing, google analytics, web development, excel, and more
2 Executive Assisting in planning & execution, involved in SEO, optimized online adverts, and more. Hands-on experience with SEO/SEM, Google Analytics, and more
3 Manager Manage team with monitoring, teaching, and analyzing digital marketing activities. Management Graduate of marketing specialty and advanced knowledge of various aspects.
4 Google Ads specialists Prepare campaigns, custom reports, keyword analysis, setup conversion tracking, and more. With In-depth knowledge of Google ads, analytics, and more.
5 Social media manager Devise social media strategy, create posts, and more. Creative & knowledge of social media platforms and tools
6 Email Manage & build email communication, knowledge of email software & infrastructure, and more Communication, knowledge of email software & infrastructure, and more
7 Content marketer Create content & promotion plans on a regular basis and promote content on various platforms. Advanced writing skills, and knowledge of social media platforms.

How to Write an Effective Digital Marketing Job Description?

Digital marketing job description source: intellipaat
Digital marketing jobs

A Job Description is a piece of content candidates assess before they apply for a job in a company. It is like the first impression candidates get of your company. This content needs to reflect the values your organization possesses.

An effective digital marketing job description consists of a clear job title, briefly described tasks, defined roles, and responsibilities, expected qualifications, skills necessary, etc.

The more detailed the job description is, the more clear the candidate will be which increases your chances of getting the right application.

Digital Marketing Jobs Description

1. Digital Marketing Intern Job Description

Digital marketing job description source: paisa internship
Digital marketing intern

This is an entry-level job for digital marketers. The profile is pretty generic which includes working on all the aspects of digital marketing.

Though the profile is generic, it is the best profile for freshers as the person will get exposure on various platforms which will give ample amount of experience to know his or her interest and get up-skilled in the same.

A typical digital marketing intern job description is as follows:

Digital Marketing Intern Roles & Responsibility

  • Execute the defined digital marketing strategy diligently
  • Prepare the required reports to measure each of the digital marketing efforts
  • Carry out the regular campaign optimization
  • Provide insights to the seniors
  • Stay updated on the latest platforms and their popularity with the target audience

Digital Marketing Intern Qualifications & Skills Required

  • Any Graduate
  • Good written communication
  • Analytical skills
  • Good knowledge of the basics of digital marketing
  • Good knowledge of Google Analytics
  • Basic knowledge of web development
  • Proficient in Excel Reports

Digital Marketing Intern Job Description Template

Overview: We are seeking a highly motivated and creative Digital Marketing Intern to join our team. As a Digital Marketing Intern, you will have the opportunity to gain hands-on experience in various aspects of digital marketing, including social media management, content creation, email marketing, and analytics. This internship will provide you with valuable skills and insights into the dynamic field of digital marketing.

Responsibilities:

  1. Social Media Management:
    • Assist in creating and curating engaging content for various social media platforms.
    • Monitor and respond to social media comments, messages, and mentions.
    • Collaborate with the team to develop and implement social media strategies.
  2. Content Creation:
    • Contribute to the development of blog posts, articles, and other written content.
    • Assist in the creation of multimedia content, such as graphics and videos.
    • Ensure content aligns with the brand voice and messaging.
  3. Email Marketing:
    • Support the execution of email marketing campaigns.
    • Assist in creating compelling email content and visuals.
    • Monitor and analyze email campaign performance.
  4. Analytics:
    • Utilize analytics tools to track and analyze website and social media performance.
    • Prepare reports on key performance indicators (KPIs) and provide insights for improvement.
  5. SEO Optimization:
    • Collaborate with the team to implement on-page and off-page SEO strategies.
    • Assist in keyword research and optimization efforts.

Qualifications:

  • Currently enrolled in a relevant undergraduate or graduate program.
  • Strong written and verbal communication skills.
  • Familiarity with social media platforms and digital marketing trends.
  • Basic understanding of SEO principles.
  • Proficient in Microsoft Office and/or Google Workspace.
  • Experience with graphic design tools is a plus.

Attributes:

  • Creativity and a passion for digital marketing.
  • Strong attention to detail.
  • Ability to multitask and prioritize in a fast-paced environment.
  • Eagerness to learn and adapt to new technologies and methodologies.
  • Team player with excellent interpersonal skills.

Benefits:

  • Hands-on experience in a dynamic and growing industry.
  • Exposure to various facets of digital marketing.
  • Mentorship and guidance from experienced professionals.
  • Networking opportunities within the company.

Duration: This is a [X]-month internship with the possibility of extension based on performance.

If you are excited about the world of digital marketing and eager to contribute your skills to a dynamic team, we encourage you to apply. Please submit your resume and a brief cover letter outlining your interest in the position.

2. Digital Marketing Executive Job Description

Digital marketing job description
Digital marketing executive

This profile is suitable for experienced Digital Marketing professionals who can assist in the planning, implementation, execution, and optimization of digital marketing strategies.

As digital marketing plays an important role in determining the success of the company, it makes the job role of a digital marketing executive essential.

A digital marketing professional who has the perfect blend of experience and passion for the digital landscape is the ideal match for this position. Here is a standard digital marketing executive job description:

Digital Marketing Executive Roles & Responsibility

  • Assisting in the planning and execution of digital marketing strategies.
  • Being actively involved in SEO efforts.
  • Launching optimized online adverts through Google Adwords, Facebook, etc.
  • Staying up to date with the latest technology and best practices
  • Monitoring competition and providing suggestions for improvement

Digital Marketing Executive Qualifications & Skills Required

  • Proven experience as Digital Marketing Executive or similar role.
  • Proven years of experience in planning, implementing & executing digital marketing strategies.
  • Excellent understanding of digital marketing concepts and best practices.
  • Hands-on experience with SEO/SEM, Google Analytics
  • Critical thinking and problem-solving skills
  • Great interpersonal and communication skills
  • Good time-management skills

Digital Marketing Executive Job Description Template

Overview:

We are looking for a results-driven and experienced Digital Marketing Executive to join our team. The ideal candidate will have a strong grasp of current marketing tools and strategies, be able to lead integrated digital marketing campaigns from concept to execution, and demonstrate a passion for driving business success through innovative and effective digital marketing techniques.

Responsibilities:

  1. Campaign Management:
    • Develop, implement, and manage end-to-end digital marketing campaigns to achieve business objectives.
    • Coordinate with various teams to ensure seamless execution across multiple channels.
  2. Content Strategy:
    • Oversee the creation of engaging and relevant content for various digital platforms.
    • Collaborate with content creators to ensure consistency in messaging and brand representation.
  3. SEO and SEM:
    • Lead the development and implementation of SEO and SEM strategies.
    • Conduct keyword research and analysis to optimize content and website performance.
  4. Social Media Strategy:
    • Develop and execute social media strategies to increase brand awareness and engagement.
    • Monitor social media trends and incorporate them into the overall marketing strategy.
  5. Email Marketing:
    • Manage and optimize email marketing campaigns to nurture leads and retain customers.
    • Analyze campaign performance and make data-driven recommendations for improvement.
  6. Analytics and Reporting:
    • Utilize analytics tools to track, measure, and report on campaign performance.
    • Provide insights and recommendations based on data analysis.

Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field.
  • Proven experience as a Digital Marketing Executive or similar role.
  • Strong understanding of digital marketing concepts and best practices.
  • Experience with SEO/SEM, social media, email marketing, and content development.
  • Proficient in web analytics tools (e.g., Google Analytics) and marketing automation platforms.

Attributes:

  • Analytical mindset with a data-driven approach to decision-making.
  • Excellent communication and interpersonal skills.
  • Ability to manage multiple projects and priorities simultaneously.
  • Up-to-date with the latest trends and best practices in digital marketing.
  • Creative thinker with the ability to generate innovative ideas.

Benefits:

  • Competitive salary and performance-based incentives.
  • Opportunities for professional development and training.
  • Collaborative and dynamic work environment.
  • Health and wellness benefits.

If you are a strategic thinker with a proven track record of executing successful digital marketing campaigns, we invite you to apply. Please submit your resume and a cover letter outlining your relevant experience and achievements.

3. Digital Marketing Manager Job Description

A digital marketing manager is one of the most prestigious positions in digital marketing. The person is responsible for the overall functioning of the organization’s internet marketing campaign.

This role comes with great responsibility which is directly reflected in organizations’ revenue generation. The digital marketing manager job description is as follows:

Digital marketing job description
Digital marketing manager

Digital Marketing Manager Roles and Responsibility

  • Devise a detailed digital marketing strategy for the organization which reflects the goals of the organization
  • Monitor the implementation of the digital marketing campaign with utmost perfection
  • Analyze the campaign reports on a periodical basis and take data-driven action
  • Collect customer feedback on a periodical basis and tweak the strategy accordingly
  • Improve the user experience on the digital assets of the company such as websites, apps, etc
  • Conduct competitor study and look at the ways to surpass competitor
  • Explore new platforms and experiment with your niche
  • Manage digital marketing team and train them accordingly

Digital Marketing Manager Qualifications & Skills Required

  • Management Graduate with a marketing specialty
  • Fluent oral communication skills
  • Good written communication skills
  • Proven experience in various aspects of digital marketing such as SEO, Google Ads, Email marketing, Content marketing, inbound methodologies, etc.
  • Advanced analytical skills
  • Good technical knowledge of web development and technical SEO
  • Good knowledge and experience with Google Analytics

Digital Marketing Manager Job Description Template

Overview:

We are seeking an experienced and dynamic Digital Marketing Manager to lead our digital marketing efforts. The ideal candidate will have a proven track record in developing and implementing comprehensive digital marketing strategies, driving online brand presence, and achieving business objectives. If you are a strategic thinker with strong leadership skills and a passion for digital innovation, we invite you to join our team.

Responsibilities:

  1. Strategy Development:
    • Develop and implement a comprehensive digital marketing strategy aligned with business goals.
    • Lead the planning and execution of digital campaigns across various channels.
  2. Team Leadership:
    • Manage and mentor a team of digital marketing professionals.
    • Foster a collaborative and innovative work environment.
  3. Content Strategy:
    • Oversee the development and execution of content strategies across digital platforms.
    • Ensure consistency in brand messaging and storytelling.
  4. SEO and SEM Management:
    • Lead the optimization of website content for search engines (SEO).
    • Manage paid advertising campaigns (SEM) to drive traffic and conversions.
  5. Social Media Management:
    • Develop and implement social media strategies to enhance brand visibility and engagement.
    • Stay informed about industry trends and incorporate them into the overall strategy.
  6. Email Marketing:
    • Manage email marketing campaigns to nurture leads and maintain customer relationships.
    • Analyze performance metrics and optimize campaigns for maximum effectiveness.
  7. Analytics and Reporting:
    • Utilize analytics tools to track, measure, and report on the performance of digital marketing initiatives.
    • Provide regular insights and recommendations for continuous improvement.

Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field. Master’s degree is a plus.
  • Proven experience as a Digital Marketing Manager or in a similar role.
  • Demonstrable experience in developing and implementing successful digital marketing strategies.
  • Strong understanding of SEO/SEM, social media, content marketing, and email marketing.
  • Proficient in web analytics tools (e.g., Google Analytics) and marketing automation platforms.

Attributes:

  • Strategic thinker with a data-driven approach to decision-making.
  • Strong leadership and team management skills.
  • Excellent communication and interpersonal skills.
  • Ability to analyze market trends and stay ahead of industry developments.
  • Creative problem solver with a proactive mindset.

Benefits:

  • Competitive salary and performance-based bonuses.
  • Comprehensive health and wellness benefits.
  • Opportunities for professional development and training.
  • Dynamic and collaborative work environment.

If you are a seasoned digital marketing professional with a proven ability to drive results and lead a high-performing team, we encourage you to apply. Please submit your resume and a cover letter outlining your relevant experience and achievements.

4. Digital Marketing Google Ads Specialist Job Description

Digital marketing job description source: online doelen
Google ads specialist

Google Ads Specialist is one of the most in-demand profiles in the industry. Google AdWords drives faster results for any organization in achieving its marketing goals.

Though one needs to spend a huge chunk of money on this platform, the ROI and volume of revenue generated by Google Ads are quite balancings.

The candidate responsible for Google Ads is one of the critical resources as the person is responsible to utilize the budget of Google Ads in a more effective way.

Google Ads Specialist Roles & Responsibility

  • Prepare the well-structured Google Ads campaign
  • Use the right type of network and campaign type based on the goals of the campaign
  • In-depth keyword analysis
  • Setup conversion tracking using Google Analytics and Google Tag Manager
  • Setup standard custom reports in Google Analytics
  • Conduct data analysis on periodicals and optimize campaigns to achieve the best ROI

Google Ads Specialist Qualifications & Skills Required

  • Management graduate
  • Extensive knowledge of Google ads and Google Analytics
  • Advanced analytical skills
  • Google knowledge of Google Tag Manager
  • Advanced Excel skills

Digital Marketing Google Ads Specialist Job Description Template

Overview:

We are seeking a highly skilled and results-oriented Digital Marketing Google Ads Specialist to join our team. The ideal candidate will have a deep understanding of Google Ads and a proven track record in developing and optimizing PPC campaigns. If you are passionate about driving measurable results and staying ahead of digital marketing trends, we invite you to apply for this exciting opportunity.

Responsibilities:

  1. Google Ads Campaign Management:
    • Develop, implement, and optimize Google Ads campaigns to meet business objectives.
    • Conduct keyword research and analysis to maximize campaign effectiveness.
  2. Ad Copy and Creative Development:
    • Create compelling ad copy and visuals that align with brand messaging.
    • A/B test ad variations to improve click-through rates and conversions.
  3. Bid Management:
    • Monitor and adjust bids to achieve optimal ROI and campaign performance.
    • Implement strategies to improve ad positioning and visibility.
  4. Keyword Research and Analysis:
    • Conduct in-depth keyword research to identify opportunities for campaign improvement.
    • Analyze keyword performance and make data-driven recommendations.
  5. Campaign Tracking and Reporting:
    • Implement tracking mechanisms to monitor campaign performance.
    • Generate regular reports on key metrics and provide insights for improvement.
  6. Collaboration with Cross-Functional Teams:
    • Coordinate with other digital marketing specialists, content creators, and designers to align strategies.
    • Provide insights and recommendations to enhance overall digital marketing efforts.

Qualifications:

  • Bachelor’s degree in Marketing, Advertising, or a related field.
  • Proven experience as a Google Ads Specialist or in a similar role.
  • Google Ads certification is preferred.
  • In-depth knowledge of Google Ads platform features and best practices.

Skills:

  • Proficient in Google Analytics and other relevant digital marketing tools.
  • Strong analytical and quantitative skills.
  • Excellent communication and collaboration skills.
  • A/B testing and conversion rate optimization experience.

Attributes:

  • Results-driven with a focus on achieving and exceeding performance goals.
  • Detail-oriented and organized.
  • Ability to stay updated on industry trends and best practices.
  • Creative problem solver with a proactive mindset.

Benefits:

  • Competitive salary and performance-based incentives.
  • Opportunities for professional development and certifications.
  • Collaborative and innovative work environment.
  • Comprehensive health and wellness benefits.

If you are a Google Ads expert with a proven track record of driving successful PPC campaigns, we encourage you to apply. Please submit your resume and a cover letter outlining your relevant experience and achievements.

5. Digital Marketing Social Media Manager Job Description

Digital marketing job description source: jamaica classified online
Social media manager

The social media manager is the most happening profile in digital marketing. With the evolution of social media channels from Facebook, Twitter, and LinkedIn to the recent ones such as Instagram, Snapchat, etc.

The person responsible for social media marketing needs to be dynamic and aggressive to adapt to the ever-evolving platforms.

Social Media Manager Roles & Responsibility

  • Devise social media strategy specific to every platform
  • Create a detailed social media calendar
  • Work closely with Graphic designers to create creative posts for every channel
  • Do the role of a customer relationship manager

Social Media Manager Qualifications & Skills Required

  • Marketing Graduate
  • Creative
  • Knowledge of social media platforms
  • Knowledge of tools such as Buffer, HubSpot, etc

Digital Marketing Social Media Manager Job Description Template

Are you a social media maven with a passion for digital storytelling? We’re on the lookout for a dynamic individual to fill the role of Digital Marketing Social Media Manager. If you’re ready to dive into the world of hashtags, likes, and shares, read on!

Job Overview:

As a Digital Marketing Social Media Manager, you’ll be the captain of our social media ship. You’ll navigate the ever-changing seas of platforms like Facebook, Instagram, Twitter, and more, steering our brand towards digital success.

Key Responsibilities:

1. Content Creation and Curation:

  • Develop engaging and shareable content for various social media platforms.
  • Curate relevant industry content to enhance our online presence.

2. Social Media Strategy:

  • Create and execute a comprehensive social media strategy aligned with overall marketing goals.
  • Stay ahead of social media trends and incorporate them into our strategy.

3. Community Engagement:

  • Foster a sense of community around our brand through active engagement.
  • Respond to comments, messages, and mentions in a timely and personable manner.

4. Analytics and Reporting:

  • Monitor and analyze social media performance using tools like Google Analytics.
  • Provide regular reports with insights and recommendations for improvement.

5. Campaign Management:

  • Plan and execute social media campaigns to drive brand awareness and engagement.
  • Collaborate with the marketing team to ensure consistency across all channels.

6. Brand Advocacy:

  • Identify and nurture brand advocates within the online community.
  • Encourage user-generated content and testimonials.

7. Stay Updated on Industry Trends:

  • Keep abreast of changes in social media algorithms, features, and best practices.
  • Implement new strategies to maintain a competitive edge.

Qualifications:

Bachelor’s degree in Marketing, Communications, or related field.

Proven experience as a Social Media Manager or similar role.

Exceptional written and verbal communication skills.

Familiarity with social media analytics and scheduling tools.

Creative thinker with a keen eye for visual content.

How to Apply:

Ready to embark on this digital adventure? Send your resume, a cover letter, and samples of your social media work to [your email address]. Don’t forget to showcase your creativity and tell us why you’re the perfect fit for our team!

6. Digital Marketing Email Marketing Specialist Job Description

Email Marketing is one of the old ways of marketing whose glory has increased every passing year. An email Marketer is a person who is responsible for delivering marketing content to the inbox of the audience by winning all Email Service Providers and Spam filters.

Digital marketing job description
Email marketing specialist

Email Marketing Specialist Roles & Responsibility

  • Create an email marketing strategy specifically a drip marketing strategy
  • Set up email marketing software
  • Conduct tests to know the performance of the campaign before launching
  • Manage and build an email database

Email Marketing Specialist Qualifications & Skills Required

  • Any Graduate
  • Good knowledge of Email Infrastructure
  • Good written communication
  • Good knowledge of Email Software such as SendGrid, MailChimp, etc
  • Good knowledge of Email tools such as Glockapps

7. Digital Marketing Content Marketer Job Description

Content Marketing is a crucial marketing method. Content is the core of digital marketing. Creating, managing, and promoting content is very important for SEO.

Content Marketer Job Roles & Responsibility

  • Create content creation & promotion plan
  • Create the content on a regular basis
  • Promote content on various platforms
  • Revisit the content strategy according to the need of the organization

Content Marketer Job Qualifications & Skills Required

  • Any Graduate
  • Advanced content writing skills
  • Good knowledge of social media platforms

Conclusion

Each digital marketing job description is unique in its own way. All the profiles under the umbrella of digital marketing have their own prominence in the industry. Now, that you already know about digital marketing job descriptions, you can easily find make the right career choice in the digital marketing landscape.

City wise Best Digital Marketing Courses

  1. Digital Marketing Course in Delhi
  2. Digital Marketing Course in Mumbai
  3. Digital Marketing Course in Bangalore
  4. Digital Marketing Course in Gurgaon
  5. Digital Marketing Course in Kolkata
  6. Digital Marketing Course in Lucknow
  7. Digital Marketing Course in Hyderabad

Take up a Digital Marketing Online Course to learn more about each aspect of digital marketing before you draft your digital marketing job description or apply for the role.

FAQ

1. What are the types of jobs in digital marketing?

Commonly Jobs for digital marketing include social media marketing specialist, Content Manager & Content Strategist, SEO & SEM Specialists, Email Marketing Specialist, Digital Marketing Managers & Directors, Analysts, and AI Specialists.

2. What are the different roles & responsibilities in digital marketing?

There is different roles & responsibilities in digital marketing from designing and maintaining marketing campaigns, creating the content for a business campaign, managing social media engagement, and quantitative analysis of website traffic.

3. How much do digital marketers earn?

An average salary of a digital marketing specialist is Rs4,69,000 per year.

4. What qualifications are required for a digital marketing job?

To become a digital marketer one should have completed a diploma or bachelor’s degree in marketing and complete a short digital marketing course or a postgraduate degree in digital marketing or digital communication.

5. How can I choose the right specialization in digital marketing?

Explore various specializations like SEO, SEM, and Content Marketing. Choose based on your interests and strengths. Experimenting with each can also provide insights into your preferences.

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Avatar of sowmya nagarad
Sowmya Nagarad
Hey there! Hope you enjoyed the blog. I am a passionate digital marketer who is amazed by this field which tickles both creative and analytical brain. Currently, I head digital marketing at a real estate firm. Few things about me; avid reader, forever learner, gym freak, self-proclaimed chef! You can catch me on Linkedin.

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