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Digital Marketing For Customer Acquisition Masterclass For TiE Delhi

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TiE Delhi is one of the largest and most active chapters of TiE (The Indus Entrepreneurs) in India. It plays an integral role in building an ecosystem to foster entrepreneurship. In order to helps its members grow, TiE Delhi organizes number of events across various business functions. As part of its Internet Special Interest Group (SIG), it organized a half day masterclass on Digital Marketing for Customer Acquisition. The masterclass was jointly led by Pradeep Chopra, CEO of Digital Vidya and Navneet Kaushal, CEO of PageTraffic. Given entrepreneur’s interest in Digital Marketing for Lead Generation & Sales, the masterclass was houseful. Over 80 people attended the workshop.


The agenda of the workshop comprised of:

  • Orientation to Digital Marketing
  • Digital Marketing Framework to multiply Revenue
  • SEO & SEM for Lead Generation and Online Sales
  • Exercise: Online Advertising Strategy for Lead Generation

Participants were not just left with insightful takeaways about leveraging Digital Marketing to generate more leads through mediums such as SEO, SEM and Social Media but also got an opportunity to apply their learning to create Online Advertising Strategy for Lead Generation for their organization. Tools & case studies presented reinforced their learning.

Digital Vidya has organized similar workshop earlier at couple of large conferences including at World Bloggers & Social Media Summit in Malaysia and it has always received overwhelming response.

“It was quite an enriching experience. It certainly gave intricate insights in world of digital marketing”, shared Mayank Sunandan, one of the participants.

We are pleased to share with you the presentation of the session so that you could also benefit if you are looking at leveraging Digital Marketing for Lead Generation and Sales. If you are aware about any other relevant tools or case studies, please share about them in the Comments section. Any question about the content shared in this presentation is welcome! If you would like us to organize any kind of Digital Marketing training for your team, please let us know.

  • Digital-Marketing

  • There are 2 comments

    • 5 years ago

      Indrajit Goswami   /   Reply

      Similarly, it is expected that the model can be used for students acquisition by the educational institutes and participants acquisition for organizing national / international seminar/conferences.

    • 4 years ago

      CDC INDIA Advertising   /   Reply

      Thanks For Sharing .Your blog is very useful for digital marketing.

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