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Digital Marketing Workshop In Malaysia By Digital Vidya In Association With IBN

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In the present scenario, Digital Marketing has become an indispensable driving force for any business’ success. With the presence of ample social media marketing platforms, it has become easy to focus on the target set of customer base. In this tech savvy digitized world, Digital Marketing has helped the marketers to shed the traditional way of marketing and promoting the products and services and opt for a much affordable method i.e. Digital Marketing thus ensuring a reach to a wider customer-base. This is a cost-effective yet fruitful method of addressing a huge audience and be able to connect with them instantaneously.

Digital Marketing which is a wide concept enables the users to effectively create such a relationship with the consumers that is relevant as well as focuses on the in-depth requirements. Moreover, Digital Marketing offers the benefit of monitoring and tracing the consumer with utmost ease & comfort, thus facilitating to alter the strategy and adopt a fresh approach.

Furthermore, it is evident that without strong Digital Marketing strategies, it is unlikely that the campaigns will turn out to be beneficial. Thus, in this digital age, to empower the Digital Marketers, Asia’s leading Digital Marketing Training Education Company, Digital Vidya will mark its presence in Malaysia in the upcoming workshop in association with IBN. The Digital Marketing workshop is all set to be conducted in Malaysia on the 9th and 10th of February, 2015.

The major focus in this workshop will be laid on how Digital Marketing can help leverage greater customer acquisition as well as engagement so as to ensure huge profitability.

Several aspects of Digital Marketing that the participants can gain benefits from are Search Engine Marketing, Search Engine Optimization, Web Analytics, E-mail Marketing, Social Media Marketing and Inbound Marketing. Besides these, the participants can leverage the benefits from the upcoming avenues of Digital Marketing being Affiliate Marketing and Mobile Marketing.

To highlight the significance of Digital Marketing and how it helps to leverage presence in the digital space, Kapil Nakra, Co-founder, Digital Vidya will be sharing his insightful views. Kapil will primarily put forth the latest and relevant information from hands-on experience in the field of Digital Marketing. Participants will be ensured experiential workshop with live, hands-on exercises.


An assured interactive session, the ultimate motto of this workshop is to empower the users and provide solutions to in the form of best and effective digital marketing tools.

The key takeaways for this workshop will be:

  • Gain insights of several Digital Marketing avenues viz. Search Engine Optimization, Search Engine Marketing and Social Media.
  • Participants will learn how digital marketing can help to leverage Social Media channels to understand the impact of Digital Media on consumer buying behaviour.
  • Understand and gain knowledge of the pattern of other businesses using Social Media.
  • Participants will be able to review their Digital Marketing Strategy and Channel Governance.
  • Learn about plenty of ‘free’ social media applications to enable significant cost savings.

Besides the aforesaid key points, the participants of this workshop will surely take along the knowledge on how to develop a framework for planning a Digital Marketing strategy, how to develop and execute a successful social media marketing strategy and learn the process of creating integrated Digital Marketing campaigns for better customer acquisition.

Not only this, this workshop will enable to understand the entire scope of different avenues of Digital Marketing viz. content, social, email, search, display, mobile, upcoming channels & tools and the role they play on fetching the apt customer base.


Digital Marketing is the bridging gap between the customers need and the level of improvement required for reaching out to the masses and ensuring effectively huge online presence. This will be a win-win situation not only for the end-users but also for the Digital Marketers, as it brings hands-on information about the new products & services to the former and reduces the cost, this increasing the profitability for the latter.

So, turn-up in huge numbers to actively participate in this action-oriented practical workshop and seek benefits from one of the pioneers in Digital Marketing. Register now to participate in this insightful event.

To know more about this workshop, refer the slides below.

[Sr. Associate – Content Marketing]

A content passionate, Jasleen handles content writing & marketing activities. Also, she leads Digital Marketing Internship Program. She is in the content writing and marketing fraternity for 6+ years now & is proficient in writing content for blogs, articles, books, brochures and social media. She embraces practical knowledge of WordPress CMS.

  • Digital-Marketing

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