Top 13 Free Email Marketing Tools for Your Business

by | Jan 7, 2020 | Email Marketing

12 Min Read. |

Marketing through Email has been around always and considering current circumstances, it’s the most direct and successful method for associating with your leads, sustaining them, and transforming them into clients, reliably prevailing upon all other channels of marketing. Free Email Marketing Tools help with email marketing, optimizing your inbound marketing campaigns.

Email is a successfully advanced promotion procedure of sending messages to leads and clients.

Successful advertising messages help in converting leads into clients and transform one-time purchasers into faithful, long-time customers.

Email usage has become higher than ever in recent times.

According to a recent study,

More than 3.7 billion people use email all around the world.

Since the email usage has increased so much, thus, the marketing strategies have also spread to the world of emails.

There are a lot of companies that depend entirely on the email marketing campaigns for the promotion of their products or services. But is your company one of them?

If you are new to this era of business then, you must be curious about the email marketing tools. This article is here to help you out!

Email marketing tools essentially help with automating the marketing process.

Most tools even come with a fully functioning Customer Relationship Management (CRM) system along with marketing as well as emails.The digital marketing sector is very dynamic. It is also witnessing humongous innovation in terms of technology.

There are several free email marketing tools being introduced in the market which are known for their capabilities of helping their users reach their goals.

There are tons of free email marketing tools that you can find online and use them to the best advantage for the promotion of your company. Here we are going to discuss a few of them.

This post will focus on the importance of Email marketing and, discuss some free Email marketing tools that you can consider while planning to expand your business.

Why Email Marketing?

Notwithstanding the ascent of online networking and automatic spam email (which is never a decent promoting system, incidentally), Email remains the best method to support leads and transform them into clients.

There are numerous reasons you should make email advertising one of your top consideration; however, here are the three main points you should take into consideration:

1) Number 1 correspondence channel: Did you realize that around 99% of shoppers browse their Email every day? This can’t be guaranteed about any other channel of communication

2) You own the email list: On platform online, your record (alongside the entirety of your fans and posts) could be erased whenever and you won’t even be notified before it, under any circumstances. In any case, you claim your email list. Nobody can remove those leads from you.

3) Email changes over better. Individuals who purchase items promoted through email burn through their pockets 138% more than the individuals who don’t get offers through Email. The ROI of mail marketing is 4400%. It is phenomenal! Just in case you happen to think that social media can convert your leads into customers even better, then you need to think again. It is because emails have three times higher order value as compared to social media.

Email is the ideal approach to crack through sales on the web.

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Benefits of Email Marketing

Investing your money is not a light decision. You need to be careful at every step.

You realize you must draw in new clients and keep your current customers happy, yet you can’t bear to put time or assets into something that won’t convey the outcomes you anticipate.

An email advertising effort is a practical arrangement that enables you to reach clients somewhere they are most likely to be found- their mail inbox. Here are some benefits of email marketing:

1) Email marketing strategy builds your credibility in front of the audience. You can share useful content with them; this will increase your trustworthiness.

2) Through email marketing, you can contact the right person who would be interested in your business as it is the most important communication mode in the present era.

3) Email campaigns can help you raise funds as well because emails are a loyal substitute for social media platforms according to many people.

4) Email helps you in keeping yourself connected to the customer. You can build a healthy customer relationship as it enables you to stay in the knowledge of leads and customers.

5) Communicating your ideas is the key to every successful business. Through email marketing, you can express your interests to the customers, which in turn builds up your brand.

6) Notably, email marketing has been generating more sales as compared to other marketing tools.

Free Email Marketing Automation Tools

Let us look at some of the popular free email marketing tools and automation solutions in the market currently-

1) Tinyletter Free Email Marketing Tools

best free email marketing tools

Best Free Email Marketing Tools Source – Backendology

TinyLetter is the easiest approach to send email newsletters.

And this service remains 100% free. You can make a page where individuals can sign up. All that is left is an email editorial manager like Medium’s blog proof-reader.

Compose your thoughts and arrange them with snappy designing, just as you would in a letter or Email to a companion. Save a draft to alter later, or feel free to send your thoughts out to your readers.

You get the number of people who opened your email letter and through this service, you get access to 5000 people and unlimited emails.

2) Sender Best Free Email Marketing Tools

Sender allows you to access one of the best features which guarantee deliverability; you can keep a tab on emails opened and links clicked on.

Through this service, you can create amazing newsletters. You don’t need any knowledge of HTML to grab a hold of this service and its free monthly plan includes contacting 2500 subscribers with 15,000 emails.

The sender is one of the best free email marketing tools which ensures perfect deliverability. You can create outstanding newsletters in this tool.

Even personalization of the newsletter is also possible. Senders’ robotics analytics feature is one of the best features in this tool.

3) Omnisend Free Email Marketing Automation Tools

Ever felt like bringing all your communication platforms under one roof?

Well, Omnisend does just this.

With its free plan, you can send around 15,000 emails per month. This tool also provides customer insights and helps in sending relevant messages.

You can find a wide range of features for the visitors, subscribers, shoppers, buyers and repeat buyers with this one. Some of the notable features are-

  • Signup boxes
  • Pop-Ups
  • Landing Pages
  • Wheel of Fortune
  • Form Reports
  • Welcome
  • Discount Coupon Code
  • Gift Boxes
  • Product Recommender
  • Sync for Google Ads
  • Sync for Facebook Ads
  • Website Tracking
  • Browse Abandonment
  • Product Abandonment
  • Abandoned Cart
  • Campaign Booster
  • Order Confirmation
  • Segments
  • Cross-Sell
  • Order Follow-up
  • Customer Reactivation
  • Cross-Sell
  • Customer Feedback

4) MailerLite Free Email Marketing Tools

best free email marketing tools

Mailer Lite

MailerLite lets you send automated responses and its free plan offers sophisticated email support as compared to other marketing tools.

This tool gives you the option of including images, videos or product details in your Email. With MailerLite, you can send unlimited emails to 1000 subscribers.

With the free plan, you get access to restricted features of this tool, but they are worth trying your hands-on, at least once.

5) Email Octopus Best Email Marketing Tools

Email Octopus lets you send 62,000 emails per month to a limited number of subscribers.

It’s easier to use this tool because its editor is just like Microsoft Word processor. You can customize your emails, switch between HTML coding and rich text and edit any existing template.

This marketing tool is considered among the best free email marketing tools.

6) Benchmark Email Marketing Tools for Free

Email Marketing Tools for Free


Benchmark is quite user-friendly as it provides drag-and-drop editor, surveys, report analysis, and automated responses.

This is suitable for businesses that send out text-based newsletters.

Benchmark is an internationally available tool. This free email marketing tool also has an open plan which gives the user access to numerous features. It limits the emails up to 14,000, and the user can send messages to up to 2,000 subscribers.

This tool is another right choice for multilingual teams or an internationally placed workforce. It also provides real-time analytics and reporting features to its users.

This tool is integrated with WordPress, Facebook, and Shopify.

7) Send Pulse best Free Email Marketing Tools

It is a marketing platform that functions on a multi-channel.

Its highlight is the most mainstream. It comes with a huge number of email templates that you can easily customize using a simplified editor.

This free email marketing tool has over 300+ templates from which you can choose whichever you feel like. Also, there is a support team and live chat feature which helps you all throughout if you need any assistance.

You can even resend the unopened mails using different tag lines in this email tool. This email tool also has separate SMS packages which you can add with the email marketing service.

With send pulse, you can send 15000 emails per month and have 2500 subscribers.

You would then be able to set up these customized emails to be consequently sent out at the opportune time based on user conduct, occasion trigger, and different variables. SendPulse’s subscriber rating highlight is an amazing method to distinguish your most important subscribers.

8) Mailchimp Free Email Marketing Tools

Email Marketing Tools for Free


Mailchimp is a pioneer in email promotion tools that you’ve most likely known about.

Their free arrangement provides you with basic features. What makes this an incredible marketing tool is its recommendations feature, which provides you with a significant group of spectators’ insights to streamline your advertising efforts.

The content manager can be used to design emails in an easy fashion, and store images and files which can be accessed later.

Mailchimp lets you computerize your emails, so you can easily send out welcome emails, request confirmations, relinquished notes and the sky is the limit from there.

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9) Moosend Best Free Email Marketing Tools

This platform looks pleasing to the eyes because of its design and also offers an interface with colors. Branding has been made fun through this tool. The free plan only lets you stay in touch with 1,000 subscribers, but every else feature is worth the time.

Moosend is accessible for its free plan which even gives access to its pro features. The free email marketing tool also provides advanced segmentation options along with responsive templates.

The tool provides real-time analytics, as well. The free version limits the user to 1,000 subscribers. However, it lets the user send unlimited emails. The device is available in a pay-as-you-go customizable option.

The email editor is easy-to-use as it facilitates the drag-and-drop feature. The simplified email manager is easy to use and adaptable, enabling you to make 3 and 4-section layouts. You’ve also got a pleasant selection of around 40 email templates to choose from.

10) HubSpot Free Email Marketing Automation Tools

free email marketing automation tools

Free Email Marketing Automation Tools Source – Blog Tyrant

Hubspot allows you to send up to 2,000 free emails in a month.

One feature that they should improve is the customization of templates. HubSpot allows you to access only one template, you can’t upload any of your choices. HubSpot is a good option to store contacts as it allows you to keep around 1 million contacts for free.

The HubSpot offers a very reliable and free email marketing tool. You can create very beautiful emails using this tool. Here optimizing your email is also very easy.

With the help of this tool, you can send 2000 emails per month.

One of the best features of HubSpot is HubSpot CRM which is also free. Here you can create tailored touchpoints for your customer. Also, the HubSpot email is connected to the HubSpot CRM which enables you to send relevant emails to the customers.

11) SendInBlue free Email Marketing Tools

This platform has expanded its reach from being an email provider to a marketing platform that provides SMS and email automation.

With its free plan, you can send up to 9,000 free emails to an unlimited number of subscribers. The only demerit held within this tool is that SendInBlue doesn’t allow you to get any insight about anyone who opened the email or clicked on the link.

They do not have a wide range of templates.

12) Zoho Campaigns free Email Marketing Tools

Free Email Marketing Tools

Free Email Marketing Tools Source – Haya Solutions

Zoho is very famous for its SaaS applications and cloud software suite.

It is one of the best free email marketing automation tools out there. With this feature, you can automatically send follow up emails or trigger-based emails.

Also, there is a huge collection of pre-designed templates from which you can choose and customize them accordingly. The free plan limits you to 2000 subscribers and 12000 emails per month. Some of the notable highlights are-

Smart email newsletter templates

  • Automate your email marketing
  • Take the guess-work off your email campaigns
  • Permission-based email marketing
  • Personal connections with personalized email campaigns
  • Zoho Campaigns works with a number of products that you use to run your business
  • Integration with Zoho CRM

13) Mailjet Email Marketing Tools

Mailjet is a cloud-based software with email marketing automation as its aim.

It is suitable for businesses of all sizes. The software allows its users to design marketing campaigns, newsletter creation and also lets them track the performance of the attack on the dashboard.

The software has a tiered pricing model depending upon the email volume every month. The free email marketing tool is available through 4 versions, namely, free, basic, premium, and enterprise. Some of the top highlights are-

  • Signup Forms
  • Contact Management
  • Social Campaign
  • RSS
  • Subscriber Management
  • Campaign Editor
  • Campaign Management
  • Pre-designed templates
  • Drag and drop editor
  • Auto Responders

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14. EasySendy Email Marketing Tools

EasySendy is the most powerful and useful email marketing tool with an intuitive platform to design marketing campaigns.

This tool has helped to improve the open inbox rates and turn website visitors into active subscribers. It is suitable for small scale businesses and provides web pop-up forms, google analytics integration, drag and drop editor, real-time reports.

EasySendy is offering an advanced email list segmentation with varied SMTP relays. This marketing tool helps to improve email deliverability. This service can easily create compelling email newsletters and provide sophisticated email plans for sending newsletters to 10,000 subscribers.

You can access the restricted features of EasySendy with the free plan and enjoy international email marketing facilities at a cost-effective price.

EasySendy is suitable for the international work environment, and it is one of the best email marketing tools for sending personalized and relevant messages.
This tool is integrated with Amazon SES, Mailgun, Sparkpost.

The Final Verdict

In conclusion, there are several free email marketing tools in marketing. One should select the software based on their marketing requirements. Next, they should also decide according to their budgets.

The entirety of the providers of these email marketing tools for free seem to restrict access to some features, so know about what is included and what is excluded from their free plans. Also, most newsletter tools put their very own marking inside your newsletters (usually a small identification in the footer).

A top-notch highlight that you won’t discover with any of these providers is promoting computerization, so it merits consideration. It’s frequently also impractical to access propelled revealing with most of these free accounts.

About recommendations, you can give a shot to MailerLite or MailChimp in any case, they have moderately great subscribers and email limits, alongside an easy to use the system.

MailerLite has some incredible features, such as greeting pages and various languages, while still being wallet-accommodating, even in their paid plans. MailChimp can get quite expensive in their paid plan yet has some extremely incredible coordination options.

Along with these, there are many other free email marketing tools that you can use for email marketing strategies. Hope this guide has helped you with the email marketing tools.

To learn and master Email Marketing, enrolling in Digital Vidya’s Email Marketing Course will be highly useful for you in guiding towards the right career path in the inbound marketing field.

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